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Fedora gets new users, which eventually become contributors, by doing successful marketing campaigns. A good marketing plan can be recognized in various ways, but some key elements seem to stand out:
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* We need to work with other people (SIGs, developers..) to receive content on a regular basis.
Fedora gets new users, which eventually become contributors, by doing successful marketing campaigns promoting all the benefits of Fedora to the end user. A good marketing plan can be recognized in various ways, but some key elements clearly stand out:
* We need to receive content from a wide variety of sources.
* We need to get this content out to people who are outside of the traditional "Fedora-land".


This document tries to address these points.
* We need to work with a wide variety of people (SIGs, developers, beat writers..) to receive news content on a regular basis. '''This is the Marketing group's work.'''
* We need to get this content out to people who are outside of the traditional "Fedora-land". '''This is the Marketing and Ambassador group's work.'''


== Current problem ==
Currently, news about Fedora are produced in a number of different places and with luck they end up on the marketing mailing list. Once they are there, there is no real plan to get them out to the general public. Fedora Ambassadors and Marketing people are supposed to take the content and spread it around them without any precise goal. This doesn't work for a couple of reasons:


* There is no clear plan where to send the news items.
== The news distribution network concept ==
* People tend to think that someone else will take care of it, why bother.
The [[Fedora Insight]] initiative is a "passive" way of delivering a steady flow of news, while the News Distribution Network is an "active" tool to push the most important news all around the world.
* People are not concerned about sending news to websites they don't regularly use.


== Proposed solution ==
Based on Smolt language statistics [http://www.smolts.org/static/stats/stats.html] and the Fedora Ambassador mailing list, we have an idea of what the most popular languages spoken by Linux users are. We want interesting Fedora news delivered to them in an efficient way. At this point in time, the most obvious languages to focus on are '''English, German, French, Spanish, Portuguese, Hindi, Italian and Arabic'''.
Based on Smolt language statistics [http://www.smolts.org/static/stats/stats.html] and the Fedora Ambassador mailing list, we have an idea of what the most popular languages used by Linux users are. Remember that Smolt is also used by other distributions.
What we propose is to:
* Chose a set of language we really want to focus our marketing on (in a first period).
* For each of these languages, find 2 or 3 dedicated people in the Ambassador pool who are willing to push news to websites in their language. A small number of people is better to avoid the dilution effect, people feel more responsible. There should be one main responsible for each language.  


The most obvious languages to focus on seem to be '''English, German, French, Spanish, Portuguese and Hindi'''.
== How does it work? ==
The news distribution network work-flow is quite simple:
* Members of the Marketing group will push news/monitor the content published on [[Fedora Insight]].
* When a news of importance is released (a new Fedora alpha/beta/final release for example), we will contact the responsible people for each language and ask them to publish it to websites they care about in their language.
* People responsible for each language should decide who a news item is targeted at, that means to define the audience, 3 levels seem appropriate:
** Linux-centric websites: every news can concern them.
** Technical IT websites: alpha, beta and RC releases can concern them, as well as the Fedora Feature List items.
** General IT websites: they usually only care about distribution releases.
* Once a news item has been published, add it to the [[Fedora press archive]] page so we can track the marketing progress.


Possible candidates responsible for news distribution in each language need to be selected carefully to be sure they are dedicated and in sync with our marketing message. Here is a list f interested people:
== How do I join this effort as an Ambassador? ==
* English: [[User:Jack|Jack]]
If you are interested in joining the news distrbution network for a specific language, simply contact [[User:moixs|moixs]] or write to the marketing group on our [[Marketing#Mailing_List|mailinglist]]. If we feel that you are motivated, you will have the job for one Fedora release cycle.
* German:
* French: [[User:Moixs|moixs]]
* Spanish:
* Portuguese:
* Hindi:


* Italian: [[User:fugolini|fugolini]]
Your duties should not take much time, it consists of 3 main tasks:
* Update the [[Marketing press publications| list of publication]] wiki page to reflect the press you are talking to in your language.
* Freely translate news sent from the marketing group in your language.
* Push these news to the websites you think are important in your language.
* Update the [[Marketing press archive |press archive page]] so we can track your progress.


We also need need dedicated marketing people to be in touch with developers, SIGs and so on...Max Spevack suggested to always create binomials between someone from the marketing team and someone from another group. Let's try to form these groups here:
If you don't want to participate after a cycle, simply tell it to us and we will find someone else to replace you. What we need are dedicated people, so there is really no shame to resign.
* Subject/Developer/DIG: Marketing guy - Group guy


== Proposed Workflow ==
== Responsible people for the Fedora 12 cycle ==
For this system to work, we need a good workflow, a proposition could be:
For the current Fedora 11 cycle, the responsible ambassadors are:
* Some Marketing people have to be dedicated to regular news research by poking Red Hat, talking to SIGs, to Fedora developers, reading the mailing lists etc. Fedora Weekly News is a good source too. When they see something, they should write a comprehensive text in English and post it to the marketing mailing list. One good news item every 1-2 weeks seems reasonable.
* English: [[User:mchua|mchua]]
* Once a news gets to the mailing list, one of us should contact all the responsible people for each language and ask them to translate and publish it to websites they care about. The primary target seems to be IT websites. Free to them to dispatch the work to their colleagues.
* German: [[User:Heffer|Heffer]] for F11 and [[User:wonderer|wonderer]] for F12 and ongoing
* People responsible for each language should decide who a news item is targeted at, that means to define the audience, 3 levels seem appropriate:
* French: [[User:Moixs|moixs]]
** Linux-centric websites: every news can concern them.
* Spanish: [[User:Tatica|Tatica]]
** Technical IT websites: alpha, beta and RC releases can concern them, as well as the Fedora Feature List items.
* Portuguese: [[User:RodrigoPadula|RodrigoPadula]],[[User:Tiagovieira|Tiagovieira]], [[RodrigoMenezes|RodrigoMenezes]], [[User:Rafaelgomes|RafaelGomes]]
** General IT websites: they usually only care about distribution releases.
* Hindi: [[User:Dbpatankar|Dbpatankar]], [[User:Sparshme5|Sparshme5]], [[User:Akashmkj|Akashmkj]]
* Once a news has been published, add it to the [[Marketing/PressArchive]] page so we can track the marketing progress.
* Italian: [[User:fugolini|fugolini]], [[User:Giangy|gvarisco]]
* Arabic: [[User:Himam|Himam]]
 
[[Category:Marketing]]

Latest revision as of 18:03, 6 December 2015

This page needs some love
This page should be revised or reconstructed to be more helpful. Problems may include being out of step with current team or project status or process.

Fedora gets new users, which eventually become contributors, by doing successful marketing campaigns promoting all the benefits of Fedora to the end user. A good marketing plan can be recognized in various ways, but some key elements clearly stand out:

  • We need to work with a wide variety of people (SIGs, developers, beat writers..) to receive news content on a regular basis. This is the Marketing group's work.
  • We need to get this content out to people who are outside of the traditional "Fedora-land". This is the Marketing and Ambassador group's work.


The news distribution network concept

The Fedora Insight initiative is a "passive" way of delivering a steady flow of news, while the News Distribution Network is an "active" tool to push the most important news all around the world.

Based on Smolt language statistics [1] and the Fedora Ambassador mailing list, we have an idea of what the most popular languages spoken by Linux users are. We want interesting Fedora news delivered to them in an efficient way. At this point in time, the most obvious languages to focus on are English, German, French, Spanish, Portuguese, Hindi, Italian and Arabic.

How does it work?

The news distribution network work-flow is quite simple:

  • Members of the Marketing group will push news/monitor the content published on Fedora Insight.
  • When a news of importance is released (a new Fedora alpha/beta/final release for example), we will contact the responsible people for each language and ask them to publish it to websites they care about in their language.
  • People responsible for each language should decide who a news item is targeted at, that means to define the audience, 3 levels seem appropriate:
    • Linux-centric websites: every news can concern them.
    • Technical IT websites: alpha, beta and RC releases can concern them, as well as the Fedora Feature List items.
    • General IT websites: they usually only care about distribution releases.
  • Once a news item has been published, add it to the Fedora press archive page so we can track the marketing progress.

How do I join this effort as an Ambassador?

If you are interested in joining the news distrbution network for a specific language, simply contact moixs or write to the marketing group on our mailinglist. If we feel that you are motivated, you will have the job for one Fedora release cycle.

Your duties should not take much time, it consists of 3 main tasks:

  • Update the list of publication wiki page to reflect the press you are talking to in your language.
  • Freely translate news sent from the marketing group in your language.
  • Push these news to the websites you think are important in your language.
  • Update the press archive page so we can track your progress.

If you don't want to participate after a cycle, simply tell it to us and we will find someone else to replace you. What we need are dedicated people, so there is really no shame to resign.

Responsible people for the Fedora 12 cycle

For the current Fedora 11 cycle, the responsible ambassadors are:

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