User:Jonrob/Marketing schedule notes

2/4/2008 Starting the schedule from alpha onwards, as we're a little late to the party for anything else

what are we promoting?

• features that make it through the feature freeze, are set to be official F11
• upstream collaboration
  • wouldn't it be great to have some interviews with upstream developers who aren't a part of Fedora, about how they find our methods of working?)
• translations (dead line for translations is 7th April)
  • a how to translate document, which is translated itself
• artwork process
  • feature articles on art sites that aren't FOSS-specific?
  • more video tutorials, they're very popular typically
  • would be great to have the art team produce some material showing them *creating* with free tools
• infrastructure team
  • needs exposure beyond LWN, find opportunities to expose them to the wider sysadmin community (incl. non-FOSS)
• download/test beta (how do you report bugs)
  • needs a tutorial
    • jlaska had VERY good articles recently, I think someone is working on repurposing them for both a print magazine and for RHM
• fedora test days
  • see above re: jlaska
• documentation (release notes, wiki upkeep, others)

who are we promoting to?

(each group below will need to be targeted seperately - although perhaps could put wider community/fedora users together)

• lay press
  • circles where FOSS works - culture/goods recyclers
• free software community
  • podcasters
  • smaller news sites
• fedora forum/users
  • this is important and a good idea -- getting more information shuttled between FedoraForum.org and FP
  • keeping in mind chances of merging are very slim because they need to be free to promote what we can't

things we'll actually need to do

• create a list of lay press contacts - priority 1
  • get in touch with lay press, build relationships
  • point them to the below/feature list
  • offer them the opportunity to arrange interviews/statements
• produce the lay persons/blinged up feature summary - priority 2
  • e.g. your guide to Fedora 11, what to expect
  • publish somewhere, perhaps static page, speak to websites
  • speak to art team to get layout help
• find some suitable upstream developers who might like to talk about working with fedora? AbiWord team did this before - priority 3
• talk to glezos about getting a translation how to put together - priority 1
  • publish translation how to somewhere
  • provide regular translation statistic updates
  • would be fun to compare with previous releases (maybe horrific!)
• talk to art team to find out what sites are popular - priority 2
  • come up with some material to try and get published on them
  • persuade art team to produce some video tutorials/montages of the process for creating the F11 artwork (speak to Colby about this?)
• find out what the popular sys-admin magazines are - priority 2
  • get some more details about the work the infra team does
  • try and hook the two up together
• release banners/countdown timers - priority 3
• release announcements - priority 3
  • needs to point to join.fp.o, guide to F11, testing guide, test day schedule?
• speak to jlaska about tutorials? - priority 1
• persuade developers to contribute to the release notes! - priority 2
• get as much of this information posted to fedora forum as possible. Speak with Rahul etc who are already involved there. - priority 2
• tie all this in with specific dates/goals

Tasks by priority/date

Priority 1

These need to be completed by 2009-03-03 because:

• Want to give as much lead in time to the Translation Deadline (2009-04-07) and Final Development Freeze (2009-04-14) as possible.
• The more time lay press has knowledge of features, the more time they have to start writing articles

• Create a list of lay press contacts
• Translation how to and statistics
• Alpha/Beta testing how to

Priority 2

These need to be completed by 2009-04-21 (week before Preview Release)

• Blingin' feature summary
• FOSS tool features for popular art sites
• Fedora Infra features for sys-admin sites/magazines
• Reach out to developers to contribute to release notes
• Get content we're creating pushed to Fedora Forum

Priority 3

• [Upstream experiences of working with Fedora (?)
  • Examples where Fedora IS the upstream]
• Release banners/countdown times - completed by 2009-04-28
• Release announcements - completed by 2009-05-19 (week before Final Release)