Status and microblogging SOP: Difference between revisions

Latest revision as of 19:10, 24 June 2022

This page is a draft only
It is still under construction and content may change. Do not rely on the information on this page.

Overview

Fedora maintains accounts on the following services for disseminating information to non-contributing users, potential users, and potential contributors with a goal to expand the community and keep said community informed. These Fedora microblogging accounts are not intended as a communications medium for contributors in the project.

Why should we use microblogging?

Effective at reaching large audiences
Empowers Fedora to give brief, consistent and simultaneous updates to followers with links to more detailed information
Allows Fedora to reach an untapped, and perhaps even less-technically interested group of users and potential users

Target audience

While this is not necessarily the target audience for the distribution, it is important to fit our messages to our perceived audience for the medium of microblogging. Thus for Twitter, as an example, we make the following assumptions:

audience member may or may not be a Fedora user
audience member is within User base
audience member is interested in learning more about Fedora and what is happening.
audience member is NOT a Fedora contributor that receives contributor-relevant information through other mediums

These assumptions may or may not be the same for other microblogging sites.

Messages

Messaging from a Fedora microblog account must be consistent with the principles of the Fedora Project, the standards of good community participation within the F/LOSS community, and the message from the Fedora Marketing project. When possible, it is good practice to have a call to action in any post not addressed to an individual user.

Consistency does not mean that microblogging must ignore the existence of software outside Fedora. While our goal is to promote free software, we understand user choice and freedom is important as well. Tips or references that help our users maximize their experience with Fedora may reference third-party software or services. However, we should avoid promoting nonfree software at the expense of free software, or other projects with which Fedora is closely aligned.

Forbidden Items

Avoid the following items and topics for the Fedora microblog accounts:

individuals outside of the Fedora community (i.e. Bill Gates and Richard Stallman should not be a part of our message)
other distributions, except:
- in messages of solidarity or common cause
- if the distribution is a downstream distribution (i.e. talking about the benefits accrued from OLPC using Fedora might be appropriate)
denigrating or negative messages
solutions on Fedora that affect community supportability or best practices
- examples: Fedy, disabling SELinux

Suggested Items

This is a non-exhaustive list of examples of information that could be sent from a Fedora microblog account:

Favorable news articles or publications about Fedora
Releases of Beta and GA of Fedora
Features and details about features contained within upcoming releases of Fedora
Announcements of upcoming Fedora events such as FUDCons and FADs.
News items that hit the fedora-announce list
Test day information
Re-posts from users who say something successful or positive regarding Fedora
Replies to users with questions that can be reasonably answered within the character limit
Information on how users can promote Fedora (i.e. Countdown banner)

Case studies of microblog success

NAKEDPizza The company, started in New Orleans, is attempting to make healthy pizza in an effort to battle obesity in the United States. When they were getting started in 2006, they decided that sending out the typical newsletters that other franchises send would be too costly, almost $3000 a year. They decided to use Twitter as a free alternative to the print advertising, Twitter has since become one of the biggest parts of the business, and is even used in their store allowing customers to sign up and begin following the company when they pick up pizza.

Etsy This online market place where users can sell handmade goods as grown immensely since its birth in 2005. They set up a Twitter account early in their existence however, it was underutilized. That all changed when the company began to watch what their followers were saying on their Twitter accounts, and how they were promoting the use of Etsy. The people at Etsy believed, "Our community always comes up with great ideas." This got their community more involved with the company, and thus led directly to their expansion.

Applications of the Case Studies

Like NAKEDPizza, Fedora is trying to provide change in a market already dominated by larger companies with different ideals. Using Twitter would allow Fedora to save money in marketing, while still getting their name out there and gaining more followers to the Fedora community. Etsy also directly applies to how Twitter can help Fedora. The Fedora community is always involved in the technical side of things but, what if there was a different type of follower on that could help with the less technical applications of Fedora. That is what Twitter can bring to Fedora. Like the Etsy community, the Fedora community can come up with great ideas that can help improve and advertise world wide.

Ways to Use Microblogs

Get Feedback: Microblogs can be used to find alternative ideas for the project, our website assets, advertising, and products in general from from our followers. This connects Fedora more with our followers and can also help us work more effectively. Followers are able to respond back to posts with questions, requests for clarification or constructive criticism.

Direct Traffic: Microblogs can also be used to direct people to the Fedora Project website. A Fedora follower on a microblog/status service who is unfamiliar with Fedora can be pointed to the website to find more information.

News: Fedora can link news stories that are interesting to the Project and to Fedora followers on a microblog/status service. This can raise awareness to how popular Fedora is becoming, and how it is being talked about in the public eye.

Events: Finally, microblogs can be used to update followers on special events in the Fedora community. New product launch? Post about it so people can get excited. Any special day or moment for the Fedora Project can instantly be shared with all of the people interested, and make the event even bigger, and more special. Getting people excited about special Fedora events can increase popularity of the product, because the follower will feel involved.

Content

This section defines through example the type of content that is expected on our microblogging feeds.

Short URLs
Use a FOSS service for shortening URLs. http://ur1.ca is one such service, operated by StatusNet, makers of identi.ca. TightURL is another such service.

General news and events: #Fedora 41 is out! Get it at URL; #FUDCon is coming this weekend -- check out the schedule at URL; #Fedora is adding FooBlah feature in the next release.; Interview with #Fedora developer J. Q. Public, creator of FooBlah: URL

Interesting stories: Software patents in the USA have been invalidated! #SCOTUS decision at URL; #NYTimes reports #Fedora is the world's best and most stable #Linux distribution: URL; add other examples...

Reply to community members: @_______ Thanks, we're glad you love #Fedora too!; @_______ You can find some helpful information here: URL; Do not feed trolls or encourage argument; one reply per customer please.

Access

Individuals with current direct access to Twitter @fedora

Access to Twitter @fedora is provided via the Tweetdeck service.

Old @fedora_linux account
The original account name was @fedora_linux but this account is retired and points back to @fedora now. In addition, the @planetfedora feed is also inactive.

Individuals with current access to Identi.ca @fedora

Obsolete
The identi.ca service is no longer actively in use by our project.

How to gain access to post to Fedora's microblog accounts

Request access on the marketing list. A user with access should invite you. These feeds are not unrestricted access, and not all requests will be automatically granted.

Access Control

To be added

Feedback

FIXME

Direct notices or other feedback from these services needs to go to a group of responsible people. We've set up a FAS group, fedora-socialmedia, which can be used to set up receipt of these messages. (Mail goes to "fedora-socialmedia-members@fp.o".)

Members of this group should be active members of the Marketing group.

Mechanics

New status

Add the actual physical procedure here for sending a status update

Recycling

Add the actual physical procedure here for recycling (RD/RT) a status update

@@ Line 3: / Line 3: @@
 == Overview ==
-Fedora maintains [http://twitter.com/fedora_linux a primary Twitter account] for disseminating information to non-contributing users, potential users, and potential contributors with a goal to expand the community and keep said community informed. The Fedora Twitter account is not intended as a communications medium for contributors in the project.
+Fedora maintains accounts on the following services for disseminating information to non-contributing users, potential users, and potential contributors with a goal to expand the community and keep said community informed. These Fedora microblogging accounts are not intended as a communications medium for contributors in the project.
-== Why should we use Twitter? ==
+* [http://twitter.com/fedora Twitter]
+* [https://www.facebook.com/TheFedoraProject/ Facebook]
-# Twitter is effective at reaching large audiences
+== Why should we use microblogging? ==
-# Twitter empowers Fedora to give brief, consistent and simultaneous updates to followers with links to more detailed information
-# Twitter allows Fedora to reach an untapped, and perhaps even less-technically interested group of users and potential users
+# Effective at reaching large audiences
+# Empowers Fedora to give brief, consistent and simultaneous updates to followers with links to more detailed information
+# Allows Fedora to reach an untapped, and perhaps even less-technically interested group of users and potential users
 == Target audience ==
-While this is not necessarily [[User_base|the target audience for the distribution]], it is important to fit our messages to our perceived audience for the medium of Twitter. Thus for Twitter, we make the following assumptions:
+While this is not necessarily [[User_base|the target audience for the distribution]], it is important to fit our messages to our perceived audience for the medium of microblogging. Thus for Twitter, as an example, we make the following assumptions:
 * audience member may or may not be a Fedora user
@@ Line 20: / Line 23: @@
 * audience member is NOT a Fedora contributor that receives contributor-relevant information through other mediums
-These assumptions may or may not be the same for other microblogging sites
+These assumptions may or may not be the same for other microblogging sites.
 == Messages ==
-It is important that the messaging from the Fedora Twitter account be consistent with both the principles of the Fedora Project, the standards of good community participation within the F/LOSS community, and the message
+Messaging from a Fedora microblog account must be consistent with the principles of the Fedora Project, the standards of good community participation within the F/LOSS community, and the message from the Fedora Marketing project. When possible, it is good practice to have a '''call to action''' in any post not addressed to an individual user.
-from the Fedora Marketing project. When possible, it is good practice to have a call to action in any tweet not addressed to an individual user.
+Consistency does not mean that microblogging must ignore the existence of software outside Fedora. While our goal is to promote free software, we understand user choice and freedom is important as well. Tips or references that help our users maximize their experience with Fedora may reference third-party software or services. However, we should avoid promoting nonfree software at the expense of free software, or other projects with which Fedora is closely aligned.
 === Forbidden Items ===
-The following items shall generally be forbidden topics for the Fedora
+Avoid the following items and topics for the Fedora microblog accounts:
-Twitter account:
-* propietary software (regardless of reference)
 * individuals outside of the Fedora community (i.e. Bill Gates and Richard Stallman should not be a part of our message)
-* other distributions
+* other distributions, except:
-** The exception to this is if the distribution is a downstream distribution (i.e. talking about the benefits accrued from OLPC using Fedora might be appropriate)
+** in messages of solidarity or common cause
-* anything denigrating another free software project.
+** if the distribution is a downstream distribution (i.e. talking about the benefits accrued from OLPC using Fedora might be appropriate)
+* denigrating or negative messages
+* solutions on Fedora that affect community supportability or best practices
+** examples: Fedy, disabling SELinux
 === Suggested Items ===
-While not an exhaustive list, the following examples show the type of information that should be sent from the Fedora Twitter account:
+This is a non-exhaustive list of examples of information that could be sent from a Fedora microblog account:
 * Favorable news articles or publications about Fedora
-* Releases of Beta and GA of Fedora.
+* Releases of Beta and GA of Fedora
 * Features and details about features contained within upcoming releases of Fedora
 * Announcements of upcoming Fedora events such as [[FUDCon|FUDCons]] and [[Fedora_Activity_Day|FADs]].
-* News items that hit the fedora-announce list.
+* News items that hit the fedora-announce list
 * Test day information
-* Re-tweets from users who say something successful or positive regarding Fedora.
+* Re-posts from users who say something successful or positive regarding Fedora
-* Replies to users with questions that can be reasonably answered within the character limit of a tweet.
+* Replies to users with questions that can be reasonably answered within the character limit
-* Information on how users can promote Fedora (i.e. [http://twitter.com/fedora_linux/status/12591228289 Countdown banner] )
+* Information on how users can promote Fedora (i.e. [http://twitter.com/fedora_linux/status/12591228289 Countdown banner])
-== Case Studies of Twitter success ==
+== Case studies of microblog success ==
 '''NAKEDPizza'''
 The company, started in New Orleans, is attempting to make healthy pizza in an effort to battle obesity in the United States. When they were getting started in 2006, they decided that sending out the typical newsletters that other franchises send would be too costly, almost $3000 a year. They decided to use Twitter as a free alternative to the print advertising, Twitter has since become one of the biggest parts of the business, and is even used in their store allowing customers to sign up and begin following the company when they pick up pizza.
@@ Line 56: / Line 61: @@
 '''Etsy'''
 This online market place where users can sell handmade goods as grown immensely since its birth in 2005. They set up a Twitter account early in their existence however, it was underutilized. That all changed when the company began to watch what their followers were saying on their Twitter accounts, and how they were promoting the use of Etsy. The people at Etsy believed, "Our community always comes up with great ideas." This got their community more involved with the company, and thus led directly to their expansion.
 ===Applications of the Case Studies===
 Like NAKEDPizza, Fedora is trying to provide change in a market already dominated by larger companies with different ideals. Using Twitter would allow Fedora to save money in marketing, while still getting their name out there and gaining more followers to the Fedora community. Etsy also directly applies to how Twitter can help Fedora. The Fedora community is always involved in the technical side of things but, what if there was a different type of follower on that could help with the less technical applications of Fedora. That is what Twitter can bring to Fedora. Like the Etsy community, the Fedora community can come up with great ideas that can help improve and advertise world wide.
+==Ways to Use Microblogs==
+; Get Feedback
+: Microblogs can be used to find alternative ideas for the project, our website assets, advertising, and products in general from from our followers. This connects Fedora more with our followers and can also help us work more effectively. Followers are able to respond back to posts with questions, requests for clarification or constructive criticism.
-==Ways to Use Twitter==
+; Direct Traffic
-'''Get Feedback'''
+: Microblogs can also be used to direct people to the Fedora Project website. A Fedora follower on a microblog/status service who is unfamiliar with Fedora can be pointed to the website to find more information.
-Twitter can be used to gain alternative ideas for the Fedora Project overall, our website assets, advertising, and products in general from from our followers. This connect Fedora more with their followers and can also help the Fedora Project work more effectively. Followers are able to respond back to tweets with questions, requests for clarification or constructive criticism.
-'''Direct Traffic'''
+; News
-Twitter can also be used to direct people to the Fedora Project website. If a Twitter follower in unfamiliar with Fedora, they can be pointed to the website to find more information.
+: Fedora can link news stories that are interesting to the Project and to Fedora followers on a microblog/status service. This can raise awareness to how popular Fedora is becoming, and how it is being talked about in the public eye.
-'''News'''
+; Events
-Fedora can link news stories that are interesting to the Project and to Fedora followers on Twitter. This can raise awareness to how popular Fedora is becoming, and how it is being talked about in the public eye.
+: Finally, microblogs can be used to update followers on special events in the Fedora community. New product launch? Post about it so people can get excited. Any special day or moment for the Fedora Project can instantly be shared with all of the people interested, and make the event even bigger, and more special. Getting people excited about special Fedora events can increase popularity of the product, because the follower will feel involved.
-'''Events'''
+=== Content ===
-Finally, Twitter can be used to update followers on special events in the Fedora community. New product launch? Tweet it so people can get excited. Any special day or moment for the Fedora Project can instantly be shared with all of the people interested, and make the event even bigger, and more special. Getting people excited about special Fedora events can increase popularity of the product, because follower will feel involved.
+This section defines through example the type of content that is expected on our microblogging feeds.
+{{admon/note | Short URLs | Use a FOSS service for shortening URLs. http://ur1.ca is one such service, operated by [http://status.net StatusNet], makers of [http://identi.ca identi.ca]. [http://2tu.us/ TightURL] is another such service.}}
+; General news and events
+: #Fedora {{FedoraVersion}} is out! Get it at ''URL''
+: #FUDCon is coming this weekend -- check out the schedule at ''URL''
+: #Fedora is adding FooBlah feature in the next release.
+: Interview with #Fedora developer J. Q. Public, creator of FooBlah: ''URL''
+; Interesting stories
+: Software patents in the USA have been invalidated! #SCOTUS decision at ''URL''
+: #NYTimes reports #Fedora is the world's best and most stable #Linux distribution: ''URL''
+: ''add other examples...''
+; Reply to community members
+: @_______ Thanks, we're glad you love #Fedora too!
+: @_______ You can find some helpful information here: ''URL''
+: ''Do not feed trolls or encourage argument; one reply per customer please.''
 == Access ==
-Currently the Fedora project uses [http://hootsuite.com HootSuite] to manage its twitter account. Both Twitter and Hootsuite are non-free software. Options are being evaluated to find a free alternative.
-=== Individuals with current HootSuite access to @fedora ===
+=== Individuals with current direct access to Twitter @fedora ===
+Access to Twitter @fedora is provided via the [https://tweetdeck.twitter.com Tweetdeck service].
+* [[User:Jzb|Joe Brockmeier]]
+* [[User:Pfrields|Paul W. Frields]]
+* [[User:Ryanlerch|Ryan Lerch]]
+* [[User:Bproffit|Brian Proffitt]]
+* [[User:Rsuehle|Ruth Suehle]]
+{{admon/note|Old @fedora_linux account|The original account name was @fedora_linux but this account is retired and points back to @fedora now. In addition, the @planetfedora feed is also inactive.}}
+=== Individuals with current access to Identi.ca @fedora ===
+{{Admon/note | Obsolete | The identi.ca service is no longer actively in use by our project.}}
 * [[User:Pfrields|Paul W. Frields]] (owner)
-* [[User:Rbergero|Robyn Bergeron]]
+* [[User:Rbergero|Robyn Bergeron]] (working on it)
 * [[User:delete|Matias Kreder]]
 * [[User:jnalley|Jonathan Nalley]]
+* [[User:Jsmith|Jared Smith]]
-=== Individuals with current HootSuite access to @fedora_linux ===
+=== How to gain access to post to Fedora's microblog accounts ===
-* [[User:delete|Matias Kreder]] (owner)
+Request access on the marketing list.  A user with access should invite you.  These feeds are not unrestricted access, and not all requests will be automatically granted.
-* Ashwin Date
-* [[User:jnalley|Jonathan Nalley]]
-* [[User:Tatica|María Leandro]]
-* [[User:Pfrields|Paul W. Frields]]
-=== Individuals with current twitterfeed access to @planetfedora ===
-* [[user:susmit|Susmit]] (owner)
-* [[User:Tatica|María Leandro]]
-=== How to gain access to post to Fedora's twitter account ===
-Request access on the marketing list. A user with access should invite you.
 === Access Control ===
+''To be added''
 === Feedback ===
+{{admon/important|FIXME}}
 Direct notices or other feedback from these services needs to go to a group of responsible people.  We've set up a FAS group, [https://admin.fedoraproject.org/accounts/group/view/fedora-socialmedia fedora-socialmedia], which can be used to set up receipt of these messages.  (Mail goes to "fedora-socialmedia-members@fp.o".)
@@ Line 105: / Line 132: @@
 === Mechanics ===
+==== New status ====
+''Add the actual physical procedure here for sending a status update''
+==== Recycling ====
+''Add the actual physical procedure here for recycling (RD/RT) a status update''
+[[Category:SOPs]]
+[[Category:Marketing]]
+[[Category:Marketing SOPs]]

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