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== Active (Assigned) Tasks == | == Active (Assigned) Tasks == | ||
{| | {| | ||
! '''Task Name''' || '''Owner''' || '''Priority''' || '''Target Date''' || '''Status/Notes''' | |||
|- | |- | ||
| | | Discuss the [[UserTestimonials]] page's usefulness || [[User:moixs|moixs]] || 1 || Agenda for next meeting || Too much effort for nothing? What should we focus on? | ||
|- | |- | ||
| | | Update [[Books]] || Nobody || 1 || Agenda for next meeting || | ||
|- | |- | ||
| Simple istanbul videos for F9 features || | | Update [[Presentations]] || Nobody || 1 || Agenda for next meeting || | ||
|- | |||
| Face of Fedora || [[User:Jack|Jack Aboutboul]],[[User:Pfrields|Paul Frields]] || 1 || Agenda for next meeting || The [[Face of Fedora]] Video Campaign | |||
|- | |||
| Fedora Magazine || [[User:Jack|Jack Aboutboul]],[[User:Jonrob|Jonathan Roberts]] || 1 || Agenda for next meeting || Discuss putting together a Fedora Magazine for release once each release cycle? | |||
|- | |||
| Fedora Book || [[User:Jack|Jack Aboutboul]], Lisa Brewster, Ian Weller || 1 || Agenda for next meeting || Initiative to put together a Fedora Coffee table book [[Marketing/Fedora Picture Book|Fedora Picture Book]] | |||
|- | |||
| Marketing Seminar || [[User:Jack|Jack Aboutboul]] || 1 || 18/12/2008 || Figure out how to myself or arrange someone to give a marketing seminar | |||
|- | |||
| Neowin Article Response || [[User:Jack|Jack Aboutboul]] || 1 || 8/12/2008 || Meeting will be taking place on 8/12/2008 @ 19.00 UTC. We will be working from this [[Marketing/Tasks/Neowin Article|Neowin Article]] | |||
|- | |||
| Four Foundations Music Video || '''not''' GregDeKoenigsberg || 2 || Update Immediately!!! || Talk to RH creative about a music video starring Fedora's Four Foundations. | |||
|- | |||
| Workflow for getting video into FedoraTV || KushalDas || 1 || Update at next task meeting || Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily. | |||
|- | |||
| Simple istanbul videos for F9 features || KushalDas || 2 || ongoing || We now have many ideas at [[Marketing/ScreencastIdeas]]. Now we need to continue to drive people to create them, which will be an ongoing process. | |||
|- | |||
| Collateral library on wiki || MairinDuffy || 2 || update as needed || Great start; see [[Artwork/MarketingCollateral]] for latest. | |||
|- | |||
| [[Marketing/SocialNetworks| Social Networks]] || [[User:Tc1415|BenLewis]] || 2 || ongoing || Co-ordinate and produce information and/or howtos regarding the use of Social Networks | |||
|} | |||
== Completed Tasks == | |||
{| | |||
! '''Task Name''' || '''Mentor''' || '''Priority''' || '''Date Completed''' || '''Details''' | |||
|- | |||
| Talk bubble stickers || MairinDuffy || 1 || 15/12/2008 || See [http://mihmo.livejournal.com/65838.html ZOMG Stickers!!!!11] | |||
|- | |||
| Press relations for F10 || [[User:Pfrields|Paul Frields]], [[User:????|RH press person?]] || 1 || Ongoing || Ongoing; wondering of we can localize the formal press release? | |||
|- | |||
| Release announcements (Beta -> GA) || [[User:Kwade|Karsten Wade]] || 1 || 2008-09-28 (Beta) || Need set schedule; [[Releases/Announcements|task tracking]]; need [[Releases/Announcements/TalkingPoints|talking points]] | |||
|- | |||
| Release talking points || [[User:Kwade|Karsten Wade]], [[User:????]] || 1 || 2008-11-04 || Still planning, scheduling needs to be done; [[Releases/Announcements/TalkingPoints|task tracking]]; discussion on list about what they should be | |||
|- | |||
| New base presentation for Fedora || DavidNalley, [[User:Kwade|Karsten Wade]], LarryCafeiro || 1 || Update at next task meeting || Presentation is finished. Find it here: [[:Image:Introtofedora.odp | Intro to Fedora ]]. We should develop a marketing matrix to make sure we can easily modify the preso to suit given audiences | |||
|- | |||
| Banner ad for Four Foundations || MairinDuffy || 1 || Update at next task meeting || Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons. Action happening after Fedora 10 artwork completed. | |||
|- | |||
| Blog about Four Foundations || DavidNalley || 1 || Done by 8/21 || Blog post per-week til each of the Four Foundations are covered. [http://www.nalley.sc/david/?p=55 Freedom] [http://www.nalley.sc/david/?p=59 Friends] [http://www.nalley.sc/david/?p=73 Features] [http://www.nalley.sc/david/?p=75 First] | |||
|- | |- | ||
| [[Marketing/MarketingPlan| MarketingPlan]] : 1.1.3 -- Key Marketing Messages || MaxSpevack|| 2 || update as needed || Max will update the plan document, mostly settled down for F9 | | [[Marketing/MarketingPlan| MarketingPlan]] : 1.1.3 -- Key Marketing Messages || MaxSpevack|| 2 || update as needed || Max will update the plan document, mostly settled down for F9 | ||
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|- | |- | ||
| [[Marketing/MarketingPlan| MarketingPlan]] : 1.1.2 -- Brand Positioning || GregDeKoenigsberg || 2 || update as needed || Settled for F9 | | [[Marketing/MarketingPlan| MarketingPlan]] : 1.1.2 -- Brand Positioning || GregDeKoenigsberg || 2 || update as needed || Settled for F9 | ||
|- | |- | ||
| Event box || JeffreyTadlock || 1 || 5/22 || Good ideas here, but this is now in the province of the ambassador groups to make it happen. | | Event box || JeffreyTadlock || 1 || 5/22 || Good ideas here, but this is now in the province of the ambassador groups to make it happen. | ||
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---- | ---- | ||
[[Category:Marketing]] | [[Category:Marketing archive]] |
Latest revision as of 08:18, 15 July 2009
Active (Assigned) Tasks
Task Name | Owner | Priority | Target Date | Status/Notes |
---|---|---|---|---|
Discuss the UserTestimonials page's usefulness | moixs | 1 | Agenda for next meeting | Too much effort for nothing? What should we focus on? |
Update Books | Nobody | 1 | Agenda for next meeting | |
Update Presentations | Nobody | 1 | Agenda for next meeting | |
Face of Fedora | Jack Aboutboul,Paul Frields | 1 | Agenda for next meeting | The Face of Fedora Video Campaign |
Fedora Magazine | Jack Aboutboul,Jonathan Roberts | 1 | Agenda for next meeting | Discuss putting together a Fedora Magazine for release once each release cycle? |
Fedora Book | Jack Aboutboul, Lisa Brewster, Ian Weller | 1 | Agenda for next meeting | Initiative to put together a Fedora Coffee table book Fedora Picture Book |
Marketing Seminar | Jack Aboutboul | 1 | 18/12/2008 | Figure out how to myself or arrange someone to give a marketing seminar |
Neowin Article Response | Jack Aboutboul | 1 | 8/12/2008 | Meeting will be taking place on 8/12/2008 @ 19.00 UTC. We will be working from this Neowin Article |
Four Foundations Music Video | not GregDeKoenigsberg | 2 | Update Immediately!!! | Talk to RH creative about a music video starring Fedora's Four Foundations. |
Workflow for getting video into FedoraTV | KushalDas | 1 | Update at next task meeting | Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily. |
Simple istanbul videos for F9 features | KushalDas | 2 | ongoing | We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process. |
Collateral library on wiki | MairinDuffy | 2 | update as needed | Great start; see Artwork/MarketingCollateral for latest. |
Social Networks | BenLewis | 2 | ongoing | Co-ordinate and produce information and/or howtos regarding the use of Social Networks |
Completed Tasks
Task Name | Mentor | Priority | Date Completed | Details |
---|---|---|---|---|
Talk bubble stickers | MairinDuffy | 1 | 15/12/2008 | See ZOMG Stickers!!!!11 |
Press relations for F10 | Paul Frields, RH press person? | 1 | Ongoing | Ongoing; wondering of we can localize the formal press release? |
Release announcements (Beta -> GA) | Karsten Wade | 1 | 2008-09-28 (Beta) | Need set schedule; task tracking; need talking points |
Release talking points | Karsten Wade, User:???? | 1 | 2008-11-04 | Still planning, scheduling needs to be done; task tracking; discussion on list about what they should be |
New base presentation for Fedora | DavidNalley, Karsten Wade, LarryCafeiro | 1 | Update at next task meeting | Presentation is finished. Find it here: Intro to Fedora . We should develop a marketing matrix to make sure we can easily modify the preso to suit given audiences |
Banner ad for Four Foundations | MairinDuffy | 1 | Update at next task meeting | Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons. Action happening after Fedora 10 artwork completed. |
Blog about Four Foundations | DavidNalley | 1 | Done by 8/21 | Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First |
MarketingPlan : 1.1.3 -- Key Marketing Messages | MaxSpevack | 2 | update as needed | Max will update the plan document, mostly settled down for F9 |
MarketingPlan : 1.1.4 -- Strategies and Tactics | JonathanRoberts and JeroenVanMeeuwen | 2 | update as needed | Mostly settled down for F9 timeframe |
MarketingPlan : 1.1.1.2 -- Target Audience | RahulSundaram | 2 | update as needed | Settled for F9 |
MarketingPlan : 1.1.2 -- Brand Positioning | GregDeKoenigsberg | 2 | update as needed | Settled for F9 |
Event box | JeffreyTadlock | 1 | 5/22 | Good ideas here, but this is now in the province of the ambassador groups to make it happen. |
Local Release Announcements | KarstenWade | 1 | 13 May | KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up. |
F9 Ambassador Word of Mouth campaign / release parties! | FrancescoUgolini | 1 | 15 May | Lots of great events all over the world. Yaaay ambassadors! |
Press release ( SSS ) | PaulFrields, KaraSchiltz | 1 | 13 May | All done! |
Gathering as many Fedora Stories as possible | GregDeKoenigsberg | 1 | 5/1 | We have all the stories we're going to have for F9. |
F9 talking points ( SSS ) | PaulFrields | 1 | 22 April | Refer to the previous process as well as the instructions on the source page . |
Press kit ( SSS ) | PaulFrields, MaxSpevack, KaraSchiltz | 1 | 22 April | DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields |
Compiling a list of Linux publications | RussellHarrison | 1 | 4/24 | We now have a great list of press contacts here . |
Examples of success of "4 Fs" in F9 | PaulFrields | 1 | 4/3 | All done. |
Wiki Tutorial for Raleigh folks | MaxSpevack | 2 | 3/27/2008 | Good for now |
Gathering metrics for mktg purposes | MaxSpevack | 1 | 4/3 | The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary . |
Beta Release Overview | KarstenWade | 2 | ongoing check-in |