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This page lists the elements of 'branding' that are currently applied on top of the default upstream appearance in Fedora Workstation packages.
 
Currently, when looking at Fedora Workstation, there are limited cues to the end-user that they are indeed using Fedora Workstation. When comparing Fedora Workstation to other GNOME 3 based operating systems, the current ways we differentiate our visual identity from these OS (the default wallpaper & logo and the logos on bootup and login) are typically obscured in a workflow where window(s) cover most of the workspace.
 
This causes the effect that when you are looking at the default desktop in Fedora Workstation, that there are no cues to the user as to what OS they are running.
 
==Mission statement for Fedora Workstation Visual Identity==
 
We want to use interface elements in our desktop to create a distinguishable visual identity
for Fedora Workstation. These elements should signal that Fedora Workstation is more
than just a sum of its parts and over time develop instant recognition of Fedora Workstation.
 
The text above is the currently agreed wording for the overall mission for visual identity in Fedora Workstation.
The goal is to build a complete identity plan to apply to Fedora Workstation 26 and onwards.
 
 
==Tasks needed to create Fedora Workstation visual identity plan==
 
# Define overall mission statement (Done)
# Create a set of goals based on that mission statement
# Review current elements in Fedora Workstation 25 in light of new mission and goals.  Create a plan for identity elements based on mission and goals, see which of the current efforts are still wanted, and what new if any elements or options we want added.
# Ensure steps are implemented in time for Fedora Workstation <strike>26</strike> 27
 
Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals
defined by Working Group and report back with proposal for how those requirements should/could be done. This team
will basically be handling step 3 as listed above.
 
==Goals of Fedora Workstation Visual Identity==
''This is a proposal, it has not yet been discussed and ratified by
working group''
* When looking at the desktop of someone using Fedora Workstation, there should be elements to quickly differentiate it from other operating systems.
* Fedora Workstation visual identity should tie in with overall Fedora branding efforts
* Branding does not have to be explicit, working group is fine with elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.
 
== Screenshots of Desktops ==
 
=== GNOME 3 based ===
==== Debian 8 ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_debian8.png|thumb|none|500px|Debian 8]] </li>
<li style="display: inline-block;"> [[File:Screenshot_debian8-files-terminal.png|thumb|none|500px|Debian 8]] </li>
</ul></div>
 
==== Ubuntu GNOME ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu-gnome.png|thumb|none|500px|Ubuntu GNOME]] </li>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu-gnome-files-terminal.png|thumb|none|500px|Ubuntu GNOME]] </li>
</ul></div>
 
==== Fedora Workstation ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_fedora26.png|thumb|none|500px|Fedora Workstation]] </li>
<li style="display: inline-block;"> [[File:Screenshot_fedora26-files-terminal.png|thumb|none|500px|Fedora Workstation]] </li>
</ul></div>
 
 
==== Open SUSE (GNOME) ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_opensuse_gnome.png|thumb|none|500px]] </li>
<li style="display: inline-block;"> [[File:Screenshot_opensuse_gnome-files-terminal.png|thumb|none|500px]] </li>
</ul></div>
 
 
==== Endless OS ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_endless.png|thumb|none|500px]] </li>
<li style="display: inline-block;"> [[File:Screenshot_endless_gnome-files-terminal.png|thumb|none|500px]] </li>
</ul></div>
 
 
 
=== other ===
==== ubuntu ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu16.10.png|thumb|none|500px|Ubuntu]] </li>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu16.10-files-terminal.png|thumb|none|500px|Ubuntu]] </li>
</ul></div>
 
==== linux mint ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_linuxmint-cinnamon.png|thumb|none|500px|Ubuntu]] </li>
<li style="display: inline-block;"> [[File:Screenshot_linuxmint-cinnamon-files-terminal.png|thumb|none|500px|Ubuntu]] </li>
</ul></div>
 
==Visual Elements==
This section identifies some of the visual elements that are changed from upstream, and others that aren't but possibly could be changed to help make Fedora more distinguishable.
 
=== GTK Theme ===
* This is unchanged from upstream GNOME. No Fedora customization.
[[File:nautilis.png|500px]]
 
 
=== Activities Overview ===
* This is unchanged from upstream GNOME. No Fedora customization.
* The wallpaper does show through, so if thedefault wallpaper remains, it is partially shown.
[[File:activitiesoverview.png|500px]]
 
=== Top Bar ===
* This is unchanged from upstream GNOME. No Fedora customization.
[[File:topbar.png|500px]]
 
 
=== Unlock Screen ===
* This is unchanged from upstream GNOME. No Fedora customization.
[[File:Unlock-screen.png|500px]]
 
=== Wallpaper ===
* a new Fedora default wallpaper with every release
* the wallpapers tend to have a Fedora visual style. Blue, etc.
* wallpaper is used by default on the desktop and the screen shield.
* The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
[[File:Fedora_background.png|500px]]
 
=== Bootup screen ===
* an animated fedora logo is used on the plymouth boot screen
 
=== Login Screen ===
* Fedora Logo at the bottom of the user list
[[File:Loginscreen.png|500px]]

Latest revision as of 10:08, 24 April 2017

Currently, when looking at Fedora Workstation, there are limited cues to the end-user that they are indeed using Fedora Workstation. When comparing Fedora Workstation to other GNOME 3 based operating systems, the current ways we differentiate our visual identity from these OS (the default wallpaper & logo and the logos on bootup and login) are typically obscured in a workflow where window(s) cover most of the workspace.

This causes the effect that when you are looking at the default desktop in Fedora Workstation, that there are no cues to the user as to what OS they are running.

Mission statement for Fedora Workstation Visual Identity

We want to use interface elements in our desktop to create a distinguishable visual identity for Fedora Workstation. These elements should signal that Fedora Workstation is more than just a sum of its parts and over time develop instant recognition of Fedora Workstation.

The text above is the currently agreed wording for the overall mission for visual identity in Fedora Workstation. The goal is to build a complete identity plan to apply to Fedora Workstation 26 and onwards.


Tasks needed to create Fedora Workstation visual identity plan

  1. Define overall mission statement (Done)
  2. Create a set of goals based on that mission statement
  3. Review current elements in Fedora Workstation 25 in light of new mission and goals. Create a plan for identity elements based on mission and goals, see which of the current efforts are still wanted, and what new if any elements or options we want added.
  4. Ensure steps are implemented in time for Fedora Workstation 26 27

Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals defined by Working Group and report back with proposal for how those requirements should/could be done. This team will basically be handling step 3 as listed above.

Goals of Fedora Workstation Visual Identity

This is a proposal, it has not yet been discussed and ratified by working group

  • When looking at the desktop of someone using Fedora Workstation, there should be elements to quickly differentiate it from other operating systems.
  • Fedora Workstation visual identity should tie in with overall Fedora branding efforts
  • Branding does not have to be explicit, working group is fine with elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.

Screenshots of Desktops

GNOME 3 based

Debian 8

  • Debian 8
  • Debian 8

Ubuntu GNOME

  • Ubuntu GNOME
  • Ubuntu GNOME

Fedora Workstation

  • Fedora Workstation
  • Fedora Workstation


Open SUSE (GNOME)


Endless OS


other

ubuntu

  • Ubuntu
  • Ubuntu

linux mint

  • Ubuntu
  • Ubuntu

Visual Elements

This section identifies some of the visual elements that are changed from upstream, and others that aren't but possibly could be changed to help make Fedora more distinguishable.

GTK Theme

  • This is unchanged from upstream GNOME. No Fedora customization.


Activities Overview

  • This is unchanged from upstream GNOME. No Fedora customization.
  • The wallpaper does show through, so if thedefault wallpaper remains, it is partially shown.

Top Bar

  • This is unchanged from upstream GNOME. No Fedora customization.


Unlock Screen

  • This is unchanged from upstream GNOME. No Fedora customization.

Wallpaper

  • a new Fedora default wallpaper with every release
  • the wallpapers tend to have a Fedora visual style. Blue, etc.
  • wallpaper is used by default on the desktop and the screen shield.
  • The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image

Bootup screen

  • an animated fedora logo is used on the plymouth boot screen

Login Screen

  • Fedora Logo at the bottom of the user list

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