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(Try to flesh out branding page)
 
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'''Mission statement for Fedora Workstation Branding'''
We want to use branding elements in our desktop to create a distinguishable visual identity
for Fedora Workstation. These branding elements should signal that Fedora Workstation is more
than just a sum of its parts and over time develop instant recognizability of Fedora Workstation.


The text above is the currently agreed wording for the overall mission for branding in Fedora Workstation.
Currently, when looking at Fedora Workstation, there are limited cues to the end-user that they are indeed using Fedora Workstation. When comparing Fedora Workstation to other GNOME 3 based operating systems, the current ways we differentiate our visual identity from these OS (the default wallpaper & logo and the logos on bootup and login) are typically obscured in a workflow where window(s) cover most of the workspace.
The goal is to build a complete branding plan to apply to Fedora Workstation 26 and onwards.


This causes the effect that when you are looking at the default desktop in Fedora Workstation, that there are no cues to the user as to what OS they are running.


'''Tasks needed to create Fedora Workstation Brand plan'''
==Mission statement for Fedora Workstation Visual Identity==


1. Define overall mission statement (Done)
We want to use interface elements in our desktop to create a distinguishable visual identity
2. Create a set of goals based on that mission statement
for Fedora Workstation. These elements should signal that Fedora Workstation is more
3. Review current branding in Fedora Workstation 25 in light of new mission and goals.  Create a plan for branding based on mission and goals and
than just a sum of its parts and over time develop instant recognition of Fedora Workstation.
see which of the current branding efforts are still wanted and what new if any branding options we want added.
 
4. Ensure steps are implemented in time for Fedora Workstation 26
The text above is the currently agreed wording for the overall mission for visual identity in Fedora Workstation.
The goal is to build a complete identity plan to apply to Fedora Workstation 26 and onwards.
 
 
==Tasks needed to create Fedora Workstation visual identity plan==
 
# Define overall mission statement (Done)
# Create a set of goals based on that mission statement
# Review current elements in Fedora Workstation 25 in light of new mission and goals.  Create a plan for identity elements based on mission and goals, see which of the current efforts are still wanted, and what new if any elements or options we want added.
# Ensure steps are implemented in time for Fedora Workstation <strike>26</strike> 27


Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals
Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals
Line 20: Line 25:
will basically be handling step 3 as listed above.
will basically be handling step 3 as listed above.


'''Goals of Fedora Workstation Branding'''
==Goals of Fedora Workstation Visual Identity==
''This is a proposal, it has not yet been discussed and ratified by
''This is a proposal, it has not yet been discussed and ratified by
working group''
working group''
* When looking at someone using Fedora Workstation one should in the most common usecases be able to quickly identify that they are using Fedora Workstation. Obvious exceptions include fullscreen playback of a movie
* When looking at the desktop of someone using Fedora Workstation, there should be elements to quickly differentiate it from other operating systems.
* Fedora Workstation branding should tie in with overall Fedora Branding efforts
* Fedora Workstation visual identity should tie in with overall Fedora branding efforts
* Branding does not have to be explicit, working group is fine with branding elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.
* Branding does not have to be explicit, working group is fine with elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.
 
== Screenshots of Desktops ==
 
=== GNOME 3 based ===
==== Debian 8 ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_debian8.png|thumb|none|500px|Debian 8]] </li>
<li style="display: inline-block;"> [[File:Screenshot_debian8-files-terminal.png|thumb|none|500px|Debian 8]] </li>
</ul></div>
 
==== Ubuntu GNOME ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu-gnome.png|thumb|none|500px|Ubuntu GNOME]] </li>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu-gnome-files-terminal.png|thumb|none|500px|Ubuntu GNOME]] </li>
</ul></div>
 
==== Fedora Workstation ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_fedora26.png|thumb|none|500px|Fedora Workstation]] </li>
<li style="display: inline-block;"> [[File:Screenshot_fedora26-files-terminal.png|thumb|none|500px|Fedora Workstation]] </li>
</ul></div>
 
 
==== Open SUSE (GNOME) ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_opensuse_gnome.png|thumb|none|500px]] </li>
<li style="display: inline-block;"> [[File:Screenshot_opensuse_gnome-files-terminal.png|thumb|none|500px]] </li>
</ul></div>
 
 
==== Endless OS ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_endless.png|thumb|none|500px]] </li>
<li style="display: inline-block;"> [[File:Screenshot_endless_gnome-files-terminal.png|thumb|none|500px]] </li>
</ul></div>
 
 
 
=== other ===
==== ubuntu ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu16.10.png|thumb|none|500px|Ubuntu]] </li>
<li style="display: inline-block;"> [[File:Screenshot_ubuntu16.10-files-terminal.png|thumb|none|500px|Ubuntu]] </li>
</ul></div>
 
==== linux mint ====
<div><ul>
<li style="display: inline-block;"> [[File:Screenshot_linuxmint-cinnamon.png|thumb|none|500px|Ubuntu]] </li>
<li style="display: inline-block;"> [[File:Screenshot_linuxmint-cinnamon-files-terminal.png|thumb|none|500px|Ubuntu]] </li>
</ul></div>
 
==Visual Elements==
This section identifies some of the visual elements that are changed from upstream, and others that aren't but possibly could be changed to help make Fedora more distinguishable.
 
=== GTK Theme ===
* This is unchanged from upstream GNOME. No Fedora customization.
[[File:nautilis.png|500px]]
 
 
=== Activities Overview ===
* This is unchanged from upstream GNOME. No Fedora customization.
* The wallpaper does show through, so if thedefault wallpaper remains, it is partially shown.
[[File:activitiesoverview.png|500px]]
 
=== Top Bar ===
* This is unchanged from upstream GNOME. No Fedora customization.
[[File:topbar.png|500px]]
 


'''Lists the elements of branding that are in Fedora Workstation 25 applied on top of the default upstream appearance in
=== Unlock Screen ===
Fedora Workstation packages.'''
* This is unchanged from upstream GNOME. No Fedora customization.
* The default background is chosen by the Fedora design team
[[File:Unlock-screen.png|500px]]
 
=== Wallpaper ===
* a new Fedora default wallpaper with every release
* the wallpapers tend to have a Fedora visual style. Blue, etc.
* wallpaper is used by default on the desktop and the screen shield.
* The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
* The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image
* The gnome-control-center details page shows the Fedora logo
[[File:Fedora_background.png|500px]]
* The default starting page in Firefox is set to the Fedora magazine
 
* The plymouth theme is a filling-in Fedora logo
=== Bootup screen ===
* We include an Fedora logo as /etc/favicon.png, which shows up on other machines when sharing things
* an animated fedora logo is used on the plymouth boot screen


'''Upstream list of Branding suggestions from GNOME
=== Login Screen ===
'''
* Fedora Logo at the bottom of the user list
[GNOME Downstream Branding https://wiki.gnome.org/Design/OS/DownstreamBranding GNOME Downstream Branding]
[[File:Loginscreen.png|500px]]

Latest revision as of 10:08, 24 April 2017

Currently, when looking at Fedora Workstation, there are limited cues to the end-user that they are indeed using Fedora Workstation. When comparing Fedora Workstation to other GNOME 3 based operating systems, the current ways we differentiate our visual identity from these OS (the default wallpaper & logo and the logos on bootup and login) are typically obscured in a workflow where window(s) cover most of the workspace.

This causes the effect that when you are looking at the default desktop in Fedora Workstation, that there are no cues to the user as to what OS they are running.

Mission statement for Fedora Workstation Visual Identity

We want to use interface elements in our desktop to create a distinguishable visual identity for Fedora Workstation. These elements should signal that Fedora Workstation is more than just a sum of its parts and over time develop instant recognition of Fedora Workstation.

The text above is the currently agreed wording for the overall mission for visual identity in Fedora Workstation. The goal is to build a complete identity plan to apply to Fedora Workstation 26 and onwards.


Tasks needed to create Fedora Workstation visual identity plan

  1. Define overall mission statement (Done)
  2. Create a set of goals based on that mission statement
  3. Review current elements in Fedora Workstation 25 in light of new mission and goals. Create a plan for identity elements based on mission and goals, see which of the current efforts are still wanted, and what new if any elements or options we want added.
  4. Ensure steps are implemented in time for Fedora Workstation 26 27

Paul Frields and Matthias Clasen are tasked with putting together a team of designers to look at the mission and goals defined by Working Group and report back with proposal for how those requirements should/could be done. This team will basically be handling step 3 as listed above.

Goals of Fedora Workstation Visual Identity

This is a proposal, it has not yet been discussed and ratified by working group

  • When looking at the desktop of someone using Fedora Workstation, there should be elements to quickly differentiate it from other operating systems.
  • Fedora Workstation visual identity should tie in with overall Fedora branding efforts
  • Branding does not have to be explicit, working group is fine with elements that provide distinguishability, but which will need to be popularized before they provide identification as Fedora.

Screenshots of Desktops

GNOME 3 based

Debian 8

  • Debian 8
  • Debian 8

Ubuntu GNOME

  • Ubuntu GNOME
  • Ubuntu GNOME

Fedora Workstation

  • Fedora Workstation
  • Fedora Workstation


Open SUSE (GNOME)


Endless OS


other

ubuntu

  • Ubuntu
  • Ubuntu

linux mint

  • Ubuntu
  • Ubuntu

Visual Elements

This section identifies some of the visual elements that are changed from upstream, and others that aren't but possibly could be changed to help make Fedora more distinguishable.

GTK Theme

  • This is unchanged from upstream GNOME. No Fedora customization.


Activities Overview

  • This is unchanged from upstream GNOME. No Fedora customization.
  • The wallpaper does show through, so if thedefault wallpaper remains, it is partially shown.

Top Bar

  • This is unchanged from upstream GNOME. No Fedora customization.


Unlock Screen

  • This is unchanged from upstream GNOME. No Fedora customization.

Wallpaper

  • a new Fedora default wallpaper with every release
  • the wallpapers tend to have a Fedora visual style. Blue, etc.
  • wallpaper is used by default on the desktop and the screen shield.
  • The default background has an overlayed Fedora logo in the bottom right corner. This is implemented as a gnome-shell extension in order to avoid embedding the logo directly into the image

Bootup screen

  • an animated fedora logo is used on the plymouth boot screen

Login Screen

  • Fedora Logo at the bottom of the user list

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