Meeting:Marketing meeting 2009-03-24

themayor	hey anyone here for marketing meeting?	22:01
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moixs	bouh	22:02
* lcafiero is here for marketing meeting		22:02
themayor	im here	22:02
* spevack is here, but in a bit more quiet role than the last few eeks		22:02
yanstadel	im also there	22:02
spevack	s/eeks/weeks	22:02
themayor	hey yanstadel!!!	22:02
themayor	welcome	22:02
moixs	Hi yanstadel, welcome :)	22:02
e1luca1	Hi, I'm an ambassador not in mk team so I'll be as quiet as I can	22:03
inode0	ambassadors do not have quiet in their nature!	22:03
moixs	:p	22:03
yanstadel	thx, themayor and moixs	22:04
e1luca1	so I manage to make a good joke :D	22:04
themayor	e1luca1: its all good, feel free to join us	22:04
themayor	okay anyway	22:04
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themayor	let us begin	22:04
moixs	First point for me on the list, the release announcment	22:05
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themayor	yeah i wanted to bring that up	22:05
moixs	As you have probably seen, I fucked it up :p	22:05
themayor	well let me hear what you wanted to say first	22:06
themayor	i actually fucked up a little too	22:06
moixs	I wasn't aware that the docs team was already working on it	22:06
moixs	good news is, we wrote aproximatively the same ;)	22:06
themayor	okay so last week we had a beta-ready meeting	22:06
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themayor	and we spoke about what stuff we need to work together on, etc	22:06
themayor	docs mentioned at that meeting that they had an announcement ready already, or partially ready	22:07
moixs	ok, I dind't read the log :/	22:07
themayor	and i didnt send a summary to out list	22:07
themayor	my fault on that	22:07
moixs	Do they plan on doing the same for all future release announcments?	22:07
themayor	but i view this as a good thing because we also spoke about areas in which we need to collaborate in the future and the fact there was a crossed wire shows there is an opportunity to nail this next time	22:08
themayor	moixs: for the most part yes, but we should work with them on it	22:08
themayor	after all we ARE marketing	22:08
themayor	and they arent against that	22:08
moixs	ok, that's less work for me. I'll send this text to the NDN 2 days before the actual release.	22:08
spevack	we've talked before about the need to coordinate these sorts of things across teams	22:08
themayor	thats a couple more items we need to add to our schedule	22:08
themayor	write the release announcement, or work on them, whatever the arrangement will be	22:09
themayor	i am going to be talking to the docs guys again tomottoew	22:09
themayor	tomorrow	22:09
moixs	Who has the lead on this in the docs team btw?	22:09
themayor	so i will mention this to them and see how we can get 50/50 on this	22:09
moixs	One thing you can tell them, is not to use english-specific cultural references	22:10
themayor	i think john did most of it	22:10
themayor	and sparks too	22:10
themayor	and i know susan did some of it	22:10
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themayor	it was sparks who was at that beta meeting btw	22:11
moixs	Ok, when I send the text to the NDN I'll just mention to adapt it to local cultures. Sentences like "Is a better operating system than Fedora 10 even possible?" are not appreciated AT ALL from French people for example.	22:11
moixs	btw, next point :p	22:12
spevack	!	22:12
themayor	yes	22:12
* stickster comes in late, sorry		22:12
spevack	Sentences like "Is a better operating system than Fedora 10 even possible" shouldn't really be written in any language!  :)	22:13
themayor	lol	22:13
themayor	agreed, well paul mentioned we want the slogan to be actionable	22:13
moixs	In some cultures it's ok to say that, people get over it...not in France.	22:13
spevack	Fedora 11: Be Metal	22:13
themayor	ah we are talking about the announcement	22:13
stickster	spevack: lol	22:14
themayor	yeah, bad sentence	22:14
themayor	anyway	22:14
themayor	i will talk to them tomorrow about how we want to do this from now and report back to the list	22:14
themayor	sound good?	22:14
moixs	yep	22:14
themayor	im going to siggest that we come up with the key points maybe, and then they can flesh it out	22:14
themayor	because we will have a bunch of stuff by a beta release	22:14
themayor	they can cull from that	22:15
themayor	next topic	22:15
themayor	the slogan	22:15
themayor	let me just pull it up	22:15
moixs	(F11_release_slogan)	22:16
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themayor	yup	22:16
themayor	anyone have any thoughts on that?	22:16
themayor	stickster: ??	22:16
stickster	I have plenty, but I thought we were just gathering ideas at this point.	22:17
themayor	yes we were	22:17
stickster	At what time are we going to declare an end to idea-gathering, and move on to critique and winnowing down the list?	22:17
themayor	but i figured you might have some thoughts thus far	22:17
themayor	well we should have it done by the time of the preview	22:18
themayor	i would say give it a couple more weeks?	22:18
e1luca1	don't art guys need some time in advance to fit the slogan ?	22:18
themayor	the slogan is supposed to revolve around the art really	22:19
themayor	or match up at least	22:19
moixs	e1luca1: yes, but we still have 1 month or so	22:19
themayor	the truth is	22:20
themayor	i like come and get it	22:20
themayor	its rough, and it fits	22:20
themayor	although it doesnt really fit in with the keyowrds	22:20
moixs	"Come get some" is a bit of the same, more catchy :p	22:20
themayor	and i didnt like it at first	22:20
themayor	yeah	22:20
yanstadel	Is Leonidas bound to Leonidas the king or could it also be Leonidas the athletic?	22:21
stickster	We try to match the slogan with some element of the artwork.	22:21
moixs	yanstadel: it's bound to nothing, feel free to propose whatever you want	22:21
themayor	and then we can speak to the four foundations as the "some" of what you are coming to get	22:21
themayor	yes	22:21
e1luca1	yanstadel: +1. we have mountains, philosophers, and a lot of 300 movie but nothing about Olympics	22:22
e1luca1	like Win at Freedom Olympics	22:22
yanstadel	just added another slogang	22:22
yanstadel	-g	22:22
* stickster notes the artwork team will need enough notice to create any related banners, and the websites team will need notice to move the slogan *and* send it to Translation		22:22
yanstadel	"keep on running"	22:22
themayor	anyway, lets not get carried away	22:23
themayor	lets set 2 weeks from now as the cutoff date	22:23
themayor	sound good?	22:23
moixs	1 week for ideas, one week for selection?	22:23
themayor	no 2 weeks for ideas	22:23
themayor	then another week for selection	22:23
moixs	okay	22:23
e1luca1	in 2 weeks we'll need another 8 to sort through ideas	22:23
themayor	and we coordinate with art that 3rd week	22:23
themayor	na i dont think so, because we will be talking about it on the list	22:23
* stickster notes that he retains veto power :-)		22:24
* spevack would like to propose the next topic for tonight's meeting, when this one is complete		22:24
spevack	stickster: it's good to be king, eh?	22:24
themayor	stickster: absolutely, you're involved in this process 100%	22:24
* stickster has one of the palace attendants peel him another grape		22:24
themayor	okay so lets note that too, ill add it to the schedule	22:25
spevack	stickster: shouldn't your kids be in school? /runs	22:25
themayor	hahaha	22:25
themayor	okay so spevack what dud you want to talk about?	22:25
spevack	one quick comment	22:25
spevack	and one question	22:25
spevack	comment first	22:25
themayor	shoot	22:26
spevack	Dimitris and Diego will be in Amsterdam with me for a week. I plan to do an audio interview with them about Transifex, Fedora localization, etc.	22:26
spevack	where/when/how we use it, we can figure out later	22:26
spevack	but it's an opportunity worth seizing	22:26
spevack		22:27
themayor	tell me more....	22:27
moixs	Yep, interviews are always very much appreciated on linux/tech news websites	22:27
spevack	themayor: I don't know... just that I figured it would give us a chance to do something like the in-depth F11 feature, but focusing instead on a Fedora sub-project	22:27
* stickster comes back from talking to his daughter about homework and ironically sees spevack's comment :-D		22:27
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spevack	themayor: and maybe it can provide a template for doing profiles of different parts of Fedora	22:28
spevack	and the people behind them	22:28
themayor	spevack: yeah, i was going to ask if you wanted that to be something like an in-depth feature thing	22:28
themayor	this actually leads into what yanstadel is here for	22:28
themayor	the face of fedora stuff	22:28
spevack	well, then feel free to segue into that.	22:28
themayor	but before that, spevack, yes its an excellent idea	22:28
yanstadel	openSuSe has (or had?) a interview-series called people of opensuse	22:29
themayor	i think we should be doing contributor profiles, like text profiles and put them up on planet	22:29
themayor	and then the face of fedora video comes out of that	22:29
* spevack remembers fondly his "lesser known fedora contributors" series		22:29
themayor	yes	22:29
themayor	that was good	22:29
yanstadel	they had a list of interessting people, wehe everyone could add people of whom he wants to read a interview	22:29
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yanstadel	every month they picked up one and published a interview with him	22:30
stickster	spevack: I did a few of those myself :-) Rasther just found his... from almost a year ago!	22:30
yanstadel	and i think it would be a good idea to do something like that in the fedora project too	22:30
yanstadel	what do you think about it?	22:31
themayor	yanstadel: i think its a great idea	22:31
themayor	would you want to work together with me on a series like that	22:32
yanstadel	yes, of course	22:32
themayor	we can do individuals, and then groups	22:32
yanstadel	yes	22:32
themayor	and we can grow from that into the face of fedora video	22:32
yanstadel	yes, but i think this is going to be a very great step, from written interviews to video interviews	22:33
yanstadel	for videos you need much more infrastructure and manpower	22:33
themayor	na, i think we just need to figure out what we want people to put in their videos and have them self-submitted	22:34
e1luca1	how about just still pictures. and, could you also include ambassadors in the interviews? I need some stories of ambassadors for a project there	22:34
yanstadel	ok, this would be an idea	22:34
themayor	sound good?	22:35
moixs	I see one problem with videos	22:35
themayor	for the videos, we've spoken about this before, basically last time we came to a conclusion, 3 minutes or less	22:35
themayor	hello i am foo	22:35
themayor	this is what i do for fedora	22:35
themayor	this is why i am fedora	22:35
themayor	thats it	22:36
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* wonderer_ steps in		22:36
moixs	People are not all very confident to record themselves on video, particularly non-english people.	22:36
themayor	and we can intersperse those with longer features which we decide upon doing	22:36
moixs	For this reason, I's like to see both types of interviews	22:36
moixs	I'd like	22:36
themayor	okay so the campaign starts like this	22:37
themayor	first text interviews	22:37
themayor	then we move up to groups	22:37
themayor	then from groups we go to videos	22:37
themayor	sound good?	22:37
themayor	and it will be an ongoing thing	22:37
themayor	from say beta until like a couple months after release	22:38
moixs	sounds fine	22:38
yanstadel	for me too	22:38
wonderer_	!	22:38
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* spevack is experiencing lag that makes him almost unable to participate in the meeting, just FYI		22:39
themayor	yes wonderer_?	22:39
wonderer_	some short notice. for FUDCon / Linuxtag I will go for some written Interviews for some PR. So if anybody is interresstet please contact me.	22:39
themayor	you can just say what you want, no need for the !	22:39
* spevack is going to work with wonderer_ on that		22:39
wonderer_	ok	22:39
themayor	wonderer_: okay see if you can seek out people	22:39
themayor	ill throw up a place on the wiki to track our work and email the list	22:40
themayor	let me add this to my list of things	22:40
wonderer_	themayor: yes, I allready work with max on that. so, also if anybody need such stuff - wonderer AT fedoraproject DOR or :-)	22:40
wonderer_	ok.	22:41
wonderer_	eof :-)	22:41
spevack	themayor: we're going to be doing interviews w/ FUDCon VIPs to generate press leading up to FUDcon berline	22:41
themayor	niiiice	22:41
themayor	this is all written right?	22:41
themayor	or audio?	22:41
spevack	right now we're just focusing on written	22:42
spevack	but the thing w/ diego & dimitris will touch on fudcon	22:42
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spevack	and if i can find a really easy way to capture audio, i'll do some audio interviews for various purposes and make this a recurring thing.	22:42
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themayor	great!!!	22:42
spevack	stickster has done some work on that, maybe he can just hand it to me :)	22:42
stickster	I can write up a wiki page on it	22:43
wonderer_	spevack: as a radio mod I had some stuff. lets talk later on that issue ;-)	22:43
* spevack is laaaaazy		22:43
* wonderer_ sends max acup of coffee _]3		22:43
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themayor	hahaha	22:44
stickster	Brilliant emoticon dude!	22:44
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themayor	anyway	22:44
themayor	yeah that was pretty damn sweet	22:44
* spevack doesn't get it..... oh wait, the 3 is the handle of the cup!		22:44
themayor	_]3	22:44
spevack	lulz	22:44
themayor	_]D	22:44
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themayor	thats more like it	22:45
spevack	-]3 -- my cup is half full!	22:45
moixs	Interesting discussion, but can we move on? :p	22:45
wonderer_	maybe something for shirts?! (c) ... anyway.	22:45
themayor	~]D	22:45
themayor	now thats more like it	22:45
themayor	but i dont even drink coffee	22:45
themayor	anyway	22:45
themayor	lets move on	22:45
spevack	moving on :P	22:45
* wonderer_ drinks right now out of a fedora blue IBM coffee cup ... just a hint...		22:46
themayor	hahaha	22:47
themayor	spevack: you are still on tap to brief famsco right?	22:48
moixs	Do we have other things to talk about (picture book?) or are we more and more efficient to the point of lowering meeting times under 1h? :p	22:48
themayor	well ian isnt here	22:48
stickster	PICTURE!	22:48
themayor	i will email him to send an update to the list	22:48
themayor	BOOK	22:48
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themayor	he sent an email saying he wouldnt be here	22:48
themayor	okay we still need two people to do in depth features	22:49
themayor	volume control and virt improved console	22:50
themayor	any takers?	22:50
themayor	its just a short interview	22:50
themayor	pretty please?	22:50
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moixs	As a sidenote (I sent a mail to spevack about this), I'm starting my bachelor thesis really soon this I'll be less present for the 2 next months. That's why I don't pick up any heavy tasks at the moment.	22:51
themayor	ah k	22:51
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themayor	well moixs thanks for everything that you do	22:51
e1luca1	good luck with the exams	22:51
themayor	okay i guess there are no takers, im going to start prodding people senselessly in private	22:52
themayor	herlo: didnt you mention you wanted one?	22:52
moixs	e1luca1: the exams are over, only the thesis is left :)	22:52
moixs	(which is heavily Fedora based btw)	22:52
e1luca1	well put a lot of graphs looks thicker  ;)	22:53
themayor	hahaha	22:53
themayor	okay so im going to wrap up, except for one point	22:54
themayor	next week	22:54
themayor	we need to start working on the press kit	22:54
themayor	be prepared with ideas for next week	22:54
themayor	moixs: dont know if youll be able to make it, but its a good auxiliary to the NDN	22:54
moixs	yep, send it in the meeting reminder too	22:55
e1luca1	@ the mayor: pls explain a little the task left untaken about the features. I might try somethig	22:55
themayor	e1luca1: hold on ill link you	22:55
moixs	themayor: don't worry, I'm not overloaded with work at *that* point, I'll still assume some tasks and assist to the meetings ;)	22:56
themayor	F11_in-depth_features	22:56
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themayor	my internet is ass slow today for some reason	22:56
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e1luca1	is it to late if I figure out if I can do it by day after tomorrow?	22:58
themayor	no	22:58
themayor	we have time	22:58
themayor	we have until the beta	22:58
themayor	e1luca1: there is an example under packagekit	22:58
themayor	and i have one about the kernel mode setting which i will put up as soon as ajax finished answering some questions for me	22:58
themayor	hes been busy last two days unfortunately	22:59
e1luca1	k. I'll register on the wiki if I'll do it.	22:59
themayor	some bug that hes tracking down	22:59
themayor	thanks	22:59
themayor	alright folks, thats about ti	22:59