Meeting:Marketing meeting 2009-05-05

themayor	hey everybody	22:02
themayor	its meeting time	22:02
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themayor	fedora marketing meeting	22:03
themayor	roll call	22:03
themayor	.fas jack	22:03
zodbot	themayor: megerdin 'Jacki' <megerdin@yahoo.com> - gregj1121 'Greg Jackson' <scoutsmail@comcast.net> - nb2000180 'IceRain' <jack_lovely@126.com> - kenjackson 'Ken Jackson' <linux@kenjackson.us> - jackey 'Jackey Cai' <jackey_cxc@yahoo.com.cn> - jacky 'jacky woo' <rocketshouston@qq.com> - sailorjacko 'sailor jacko' <jlanphear@compucollege.nf.net> - mljacks 'Mickey Jackson' <mljacks@q.com> - whiskey 'Jack Daniels' (11 more messages)	22:03
moixs	.fas moixs	22:03
themayor	whoops	22:03
zodbot	moixs: moixs <steven.moix@axianet.ch>	22:03
themayor	hmm, i dont show up there	22:03
moixs	And that's all?! :D	22:03
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themayor	i guess so	22:04
moixs	let's start then?	22:07
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themayor	yeah	22:08
themayor	okay	22:08
themayor	so im just gonna give my quick agenda for the next week	22:08
themayor	couple of things	22:09
themayor	first	22:11
themayor	i was in westford	22:11
themayor	i did some audio for podcasts	22:11
themayor	so im working on that	22:11
themayor	i also have a couple more to do now	22:11
themayor	with jesse and lennart	22:11
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themayor	theres thaty	22:12
themayor	and then theres the press kit which i promised to mo and the art team but i want us to take a look at first	22:12
themayor	but i cant send it yet, im still working on it	22:12
moixs	ok, throw it on the mailinglist asap then :)	22:13
themayor	and then finishing tightening up the rest of the features stuff	22:13
themayor	yeah i will	22:13
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moixs	stickster: while we talk about podcasts, did you contact Leo Laporte for one, as suggested by someone on the ambassador list?	22:13
* stickster is here late, sorry		22:13
themayor	what do you mean?	22:14
themayor	like asking him to do a podcast with us?	22:14
moixs	yes	22:14
themayor	i can ask him, if we want, i know the guy	22:14
moixs	He has an open source podcast	22:14
themayor	yeah i will email him as soon as the meeting is over	22:14
moixs	look with stickster, he replied on the ambassador ML :p	22:15
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moixs	And this guy has a huge audience :)	22:15
themayor	stickster: are you down for doing it?	22:15
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* stickster looking for that email		22:16
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stickster	I'm up for doing interviews in general, so sure!	22:16
themayor	okay i will email leo and set it up	22:16
stickster	moixs: Where is this post on the ambassadors list? I can't find it	22:16
* stickster sees WAY too much email to remember all of them		22:17
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moixs	He does podcasts for a living, so he might be quite busy	22:17
stickster	I'm already over 2000 for today only	22:17
moixs	stickster: no idea, I just remember someone proposing this a while ago	22:17
themayor	yeah the email is getting to be a problem in general	22:18
themayor	stickster: dont worry, im quite confident we can get a slot	22:18
moixs	I just unsubscribed from some ML this week, too much, I wasn't reading them anyway	22:19
moixs	so, maybe next point :D	22:19
themayor	yeah	22:19
themayor	also	22:19
themayor	i just want to say	22:20
themayor	we should aim to have anything and everything done as much as possible, as close to complete for next week	22:20
themayor	because if anything needs to go to translation or art, etc	22:20
herlo	I'm working on the sugar desktop views	22:21
themayor	awesome	22:21
moixs	The screenshot task is almost done yes, herlo is creating some sugar ones	22:21
themayor	moixs: awesome	22:21
moixs	And i need someone with a working fingerprint reader	22:21
themayor	i dont have one	22:21
moixs	to take a screenshot about this feature	22:21
moixs	mine isn't supported :p	22:21
themayor	send a request to fedora-list and offer some free schwag or something in return	22:21
themayor	moixs: is it on a laptop?	22:22
moixs	themayor: yes, but it's too recent..no drivers for it yet	22:22
themayor	ah, what laptop	22:22
moixs	Btw, Fedora_11_Screenshot_Tour and you see the free spot	22:22
moixs	Lenovo x301	22:22
themayor	nice machine	22:22
moixs	This fingerprint reader is common to al lrevent lenovo models :/	22:23
moixs	recent	22:23
moixs	So, does someone have a fingerprint reader here? :D	22:23
herlo	moixs: I could probalby do the fingerprint reader stuff too	22:23
herlo	moixs: however, I'm not sure what's changed compared to thinkfinger	22:23
moixs	http://fedoraproject.org/wiki/Features/Fingerprint	22:24
herlo	moixs: aha, was just about to ask	22:24
moixs	a screenshot with the gui open will do it	22:24
themayor	yeah a significant maount	22:24
herlo	oh, I can do that	22:25
moixs	Are you happy with the other screens?	22:25
moixs	I tried to show the important features, and "important" applications	22:25
moixs	or catchy ones	22:26
herlo	I assume you are asking themayor	22:26
moixs	everyone :)	22:26
themayor	yes its cool	22:26
ianweller	oh is this a marketing meeting?	22:26
moixs	yes :D	22:26
=-= stickster has changed the topic to Fedora Marketing		22:26
* ianweller is here ;)		22:27
themayor	lol	22:27
themayor	okay great next topic	22:27
themayor	stickster had a few questions which i think are valid and we need to address	22:27
themayor	first, related to the print and podcast interviews	22:28
themayor	i am going to post the podcasts on my blog	22:28
themayor	and put up the sources on the marketing page	22:29
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themayor	does that sound okay to everyone?	22:29
stickster	All at once? In what order? What's in them?	22:29
themayor	no one at a time	22:29
stickster	What are they about?	22:29
themayor	once a week until release	22:29
themayor	so for the most part they are about features	22:29
themayor	new stuff in fedora	22:29
themayor	and also all of them ask the question, are you proud of our achievement and what do you think the future holds	22:30
moixs	It would be great to have them all at release time, so we can link to them in the news	22:30
stickster	themayor: I want details.	22:30
themayor	yes i want them all to be out by release time	22:30
herlo	are they going on Fedora TV?	22:30
stickster	What are the subjects for each podcast?	22:30
themayor	the one with spot is about fedora in general, where we've come from, where we are going	22:30
themayor	the one with ajax is about X and the new KMS stuff and the future of displays on linuc	22:31
themayor	the one with jesse which i am about to do is about ext4 and fedora in general. what all these releases have meant, how is fedora put together, how do we get people to contribute	22:32
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stickster	Those all sound very cool.	22:32
stickster	I'm hoping to have mine re: Moksha and PackageKit done this week	22:33
themayor	awesome	22:33
themayor	and we will have them all up for distribution on the site	22:34
* herlo has to go, $dayjob calls		22:34
themayor	okay herlo thanks for the offer on the fingerprint thing	22:34
moixs	bye bye herlo :)	22:34
themayor	otherwise, moixs whats going on with the ndn for release	22:34
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moixs	themayor: as discussed by you...3-4 weeks ago, docs is creating the release announcement, you should poke the translation people and give it to me 3-4 days before the release date.	22:36
moixs	Then I'll manage the distribution as usual	22:36
themayor	stickster: when is the release announcement supposed to be done?	22:36
stickster	themayor: http://poelstra.fedorapeople.org/schedules/f-11/f-11-docs-tasks.html	22:36
stickster	May 20-22 according to the schedule	22:37
moixs	only in EN or already translated?	22:37
themayor	i think only in	22:37
themayor	EN	22:37
moixs	That's damn short	22:37
stickster	That's produced by the Docs team	22:38
stickster	If we want a longer lead time, then I would say the next thing themayor should do is email the f-marketing-list and f-docs-list and ask to revise that timeline	22:38
moixs	What I worry about is the translation	22:38
stickster	You could suggest, say, the 12th of May, which gives almost two weeks for translation	22:39
themayor	yes true	22:39
themayor	are you guys up to that?	22:39
moixs	the sooner, the better	22:39
stickster	themayor: OK, so you'll email today then?	22:40
moixs	Honestly, it shouldn't take Docs too long for this, as it's mostly a revamp of the announcements already made	22:40
stickster	There is usually a "thematic" part that is probably not good material for translation because it tends to be regional in nature -- either slang or other idiomatic use	22:40
stickster	But local teams could use it as a general basis and then come up with their own meaningful language.	22:41
themayor	yes	22:41
themayor	i can send it right now	22:41
stickster	The second part of the announcement usually contains facts and is more "straight talk." That part is much easier to translate, and might not even change much from the F-10 version.	22:41
themayor	in that same vein, we should coordinate with ambassadors about saturating the web	22:42
themayor	moixs: do you want to take that on as part of the ndn portion of tasks?	22:42
moixs	sure	22:42
moixs	I'll use the ambassador list for that	22:43
themayor	okay we need to devise a plan	22:43
themayor	i suggest thisd	22:43
themayor	hmm	22:44
themayor	i had an idea but i changed it	22:44
moixs	what a good plan :D	22:45
themayor	hahahaha	22:45
themayor	okay no lets do this instead	22:45
themayor	each ndn person has their blanket responsibility for their language for the press	22:45
themayor	each person should also be responsible for following up that coverage	22:45
themayor	do we want to say that?	22:45
themayor	so like monitoring whats going on, putting it back in the wiki	22:46
moixs	It's already written and part of the job	22:46
moixs	(in theory)	22:46
themayor	well we need to make it in practice	22:46
moixs	Yes, people don't do it now, and we can use the ambassadors for that	22:46
moixs	They probably already do it "naturally"	22:47
moixs	But I'll specify that point in the mail	22:47
themayor	okay so we should coordinate with the ambassadors to follow the coverage and put it up on the wiki and let us know when something is needed	22:47
moixs	yes	22:47
themayor	and ambassadors should be responsible for doing social media as well	22:47
themayor	digg, slashdot, etc	22:47
themayor	stickster: is someone responsible for it now?	22:48
themayor	because we always end up having duplicate posts	22:48
stickster	themayor: One of the reasons that has happened in the past is that there's not been any clear plan from Marketing on who is filing posts for which sites.	22:48
moixs	NDN is *supposed* to manage that	22:49
stickster	themayor: This is the opportunity to make that happen so that we can correct the problem. ;-)	22:49
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moixs	# English: Jack, Shambo	22:50
themayor	okay so if its up to us, we can do it, i just wanted to make sure no one was already tasked with it	22:50
themayor	do we have a list of the common social media sites we usually target? i guess we can get that from ambassadors	22:51
moixs	We should relaunch an update of Marketing_press_publications	22:52
moixs	and add it there	22:52
themayor	moixs: do you want to send a thread to ambassadors and marketing to ask people what social media sites people usually like to target so that we can update the list?	22:52
themayor	but lay out this plan as well in the post	22:53
stickster	themayor: Beyond social media, we need a plan for filing stories with the news sites too.	22:53
themayor	not just ask them the question	22:53
stickster	OSnews, slashdot, LWN, etc.	22:53
themayor	stickster: we have one, thats the ndn	22:53
moixs	yes :D	22:53
stickster	RIght -- so these are done by nation -- who is doing the USA sites?	22:53
moixs	This publication list is who we target	22:53
themayor	me and shambo	22:53
themayor	english is on me	22:54
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moixs	I think that it would be a good idea to send a recap mail to the marketing and ambassador list about NDN, so everyone clearly knows what it is and what it isn't	22:55
moixs	I can do that tomorrow	22:55
themayor	yeah we need a general email saying this is the news and media coverage plan for f11	22:55
themayor	we have the ndn	22:56
themayor	this is what it needs to be doing	22:56
themayor	we want ambassadors to help with X	22:56
themayor	these are the dates	22:56
moixs	exactly	22:56
stickster	moixs: That's a brilliant idea.	22:56
themayor	also mention, everyone should be blogging something this week and next about the upcoming release	22:56
moixs	okay	22:56
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moixs	So, we are clear about this point for now	22:57
moixs	anything else? picture book?	22:57
themayor	picture book, so mo says, we need to have a better way to upload pictures	22:57
moixs	yes, the whole tag thing is unclear	22:58
themayor	otherwise, the best way is after release to get 2-3 people to sit down and ask people for links to photo sets and for us to pick them out	22:58
themayor	because she said its too cumbersome to upload pictures now	22:58
themayor	ianweller: are you still here?	23:00
ianweller	hi what	23:00
themayor	do you have any thought about what i said regarding uploading pictures?	23:00
ianweller	hmm	23:01
themayor	do we want to maybe try sitting down 2-3 people and just asking people for like flickr streams and us doing the leg work?	23:01
ianweller	sure	23:01
ianweller	yeah that's one of the 'options' on the submission page.	23:02
ianweller	i.e. give us a link of pictures, we'll see what we want.	23:02
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ianweller	i'm still uploading mo's pictures because i just keep forgetting to get back to the ones i had to check on names with	23:03
themayor	yeah but i think we need to actively prod people	23:03
ianweller	yes.	23:03
ianweller	and i still need to type up the instructions for mo to do release form checks	23:03
ianweller	which is a lot less cumbersome, i think, than the actual uploading :P)	23:04
ianweller	:) *	23:04
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themayor	okay well either way, can we say that the first monday after release will be the day we go prodding people?	23:05
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moixs	They will be less stressed, that's sure :p	23:06
themayor	ianweller: ?	23:07
ianweller	hi	23:07
ianweller	um	23:07
ianweller	yes.	23:07
ianweller	most definitely. i'll be a hell of a lot less stressed then too cuz school's out then	23:08
moixs	(are we done?)	23:09
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themayor	okay great	23:10
themayor	so thats that	23:10
themayor	we have our tasks, ill send out those emails and do what i got to do now	23:10
themayor	moixs: you know what to do too right?	23:10
moixs	yep	23:10
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themayor	alright, thats a wrap folks	23:15