FWN/Beats/Marketing: Difference between revisions

Revision as of 03:28, 14 September 2009

Marketing

In this section, we cover the Fedora Marketing Project.

Contributing Writer: Mel Chua (Temporary sub for the week - Chaitanya Mehandru will be back next week with more Exciting News from Marketing. Stay tuned...)

Marketing Meeting Log for 2009-09-01

Meeting logs ^[1] and notes ^[2] for the 2009-09-08 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. ^[3]

Call for slogan

Fedora Insight update

Mel Chua says: "I finally realized the way to keep [the Fedora Insight status page^[4]] up to date was to link to our ticketing system ^[5], since *that* is up to date... now it's time to turn our attention to FI content."^[6]

Help wanted: Getting Fedora in the news

Susmit Shannigrahi brought up a great idea this week: A lot of "industry"-type magazines will have an editorial calendar that they make available, usually a year or so in advance. What if we had a team that acted as a liaison between the magazine and interested writers from the Fedora community? "...if a magazine is going to have an issue on Localisation, the team will ensure there is an article on Transifex if someone is interested to write it. Or if a magazine is going to roll out an issue on IT infrastructure, the team will ensure that someone writes about puppet and so on." ^[7] Are you interested in this idea or in helping out? Do you have any publications to add to the Marketing press publications list^[8]? Email the marketing list today! ^[9]

Fedora in the News: delta RPMs on TechRepublic

Rahul Sundaram spotted ^[10] a TechRepublic blog entry on delta RPMs in F11. ^[11]

Marketing HOWTO: Creating press releases

Inspired by Fedora Infrastructure's SOPs ^[12], we've started a category for Marketing HOWTOs ^[13] in order to document our collective marketing knowledge and make it easier for community members to add a little Marketing jazz to their projects. The first one is on writing press releases ^[14], inspired by Ian Weller's request for feedback on the Creative Commons re-licensing announcement.

Passing on the Fedora print magazine proposal for the time being

After much thought-provoking and insightful deliberation and discussion with the community in response to the Linux Pro Magazine F11 special issue proposal^[15], we have decided to pass on this opportunity for F12. Max Spevack: "There are several reasons why, which I discussed during today's Fedora Marketing meeting. For those who would like to read that over, please see http://meetbot.fedoraproject.org/fedora-meeting/2009-09-08/fedora-meeting.2009-09-08-20.01.log.html, starting at 20:39:27 in the log. As always, any comments are welcome. I really like the way this entire idea was discussed, considered, etc. in (what I consider) a very public and transparent way."^[16]

Marketing Research

Robyn Bergeron has started forming a Real Market Research Strategy for Fedora. ^[17] See the Marketing Research wiki page Cite error: Closing </ref> missing for <ref> tag that will help us figure out what information is most crucial to gather first.

@@ Line 6: / Line 6: @@
 http://fedoraproject.org/wiki/Marketing
-Contributing Writer: [[User:Cmehandru| Chaitanya Mehandru]]
+Contributing Writer: [[User:Mchua| Mel Chua]] (Temporary sub for the week - Chaitanya Mehandru will be back next week with more Exciting News from Marketing. Stay tuned...)
 === Marketing Meeting Log for 2009-09-01 ===
-Meeting logs <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-01/fedora-meeting.2009-09-01-20.01.html</ref> and notes <ref>Log: http://meetbot.fedoraproject.org/fedora-meeting/2009-09-01/fedora-meeting.2009-09-01-20.01.log.html</ref> for the 2009-09-01 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. <ref>https://fedoraproject.org/wiki/Marketing_meetings</ref>
+Meeting logs <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-08/fedora-meeting.2009-09-08-20.01.log.html</ref> and notes <ref>http://meetbot.fedoraproject.org/fedora-meeting/2009-09-08/fedora-meeting.2009-09-08-20.01.html</ref> for the 2009-09-08 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public. <ref>https://fedoraproject.org/wiki/Marketing_meetings</ref>
-Lot of people turned up for this week's meeting and many topics were covered. Thanks for the interest shown!
+=== Call for slogan ===
-=== Release deliverables ===
+=== Fedora Insight update ===
-This bread and butter stuff covers feature profiles, talking points, release announcements -things that have to come out every cycle.The complete schedule is available<ref>http://poelstra.fedorapeople.org/schedules/f-12/f-12-marketing-tasks.html</ref>.
+Mel Chua says: "I finally realized the way to keep [the Fedora Insight status page<ref>https://fedoraproject.org/wiki/Fedora_Insight#What.27s_happening</ref>] up to date was to link to our ticketing system <ref>https://fedorahosted.org/marketing-team/query?status=new&status=assigned&status=reopened&component=Fedora+Insight&order=priority</ref>, since *that* is up to date... now it's time to turn our attention to FI content."<ref>https://www.redhat.com/archives/fedora-marketing-list/2009-September/msg00041.html</ref>
-For F12 talking points and feature profiles, Mel Chua pointed out the need for recruiting college marketing classes to sprint on mentorship/editing/feedback/reviewing.
+=== Help wanted: Getting Fedora in the news ===
-Mel identified/updated the needs for the release cycle: release slogans,briefing ambassadors,Fedora Insight Status/Questions, Modules/Packaging Status("Zikula guruhood needed"), press kits, screenshots, F12 tour, Workflow, Skins/Design, "Increasing our Marketing-fu", marketing research, marketing plan to work with RH marketing folks, projects for newcomers, marketing classroom with Sean Daly and later in the pipeline will be: press kits, screenshots, F12 tour.
+Susmit Shannigrahi brought up a great idea this week: A lot of "industry"-type magazines will have an editorial calendar that they make available, usually a year or so in advance. What if we had a team that acted as a liaison between the magazine and interested writers from the Fedora community? "...if a magazine is going to have an issue on Localisation, the team will ensure there is an article on Transifex if someone is interested to write it. Or if a magazine is going to roll out an issue on IT infrastructure,
+the team will ensure that someone writes about puppet and so on." <ref>https://www.redhat.com/archives/fedora-marketing-list/2009-September/msg00070.html</ref> Are you interested in this idea or in helping out? Do you have any publications to add to the Marketing press publications list<ref>https://fedoraproject.org/wiki/Marketing_press_publications</ref>? Email the marketing list today! <ref>https://www.redhat.com/mailman/listinfo/fedora-marketing-list</ref>
-=== Briefing Ambassadors about F12 ===
+=== Fedora in the News: delta RPMs on TechRepublic ===
-Ambassador can help greatly in bringing out what is marketing doing. Ambassadors/Students/Newcomers interested in some real marketing stuff can add their questions to the queue<ref>https://fedorahosted.org/marketing-team/report/3</ref>.
+Rahul Sundaram spotted <ref>https://www.redhat.com/archives/fedora-marketing-list/2009-September/msg00028.html</ref> a TechRepublic blog entry on delta RPMs in F11. <ref>http://blogs.techrepublic.com.com/opensource/?p=904</ref>
-Our search is on for ambassadors/students who would be interested in working on marketing deliverables.
+=== Marketing HOWTO: Creating press releases ===
-=== Fedora Insight updates ===
+Inspired by Fedora Infrastructure's SOPs <ref>https://fedoraproject.org/wiki/Category:Infrastructure_SOPs</ref>, we've started a category for Marketing HOWTOs <ref>https://fedoraproject.org/wiki/Category:Marketing_HOWTO</ref> in order to document our collective marketing knowledge and make it easier for community members to add a little Marketing jazz to their projects. The first one is on writing press releases <ref>https://fedoraproject.org/wiki/Marketing_HOWTO_write_a_press_release</ref>, inspired by Ian Weller's request for feedback on the Creative Commons re-licensing announcement.
-Three words: "Workflow is settled". Thanks to Robyn Bergeron. The workflow will be posted soon <ref>https://fedoraproject.org/wiki/Fedora_Insight#Workflow</ref>.
+=== Passing on the Fedora print magazine proposal for the time being ===
-Technical Zikula deployment is going very rapidly.
+After much thought-provoking and insightful deliberation and discussion with the community in response to the Linux Pro Magazine F11 special issue proposal<ref>https://fedoraproject.org/wiki/Fedora_print_magazine_proposal</ref>, we have decided to pass on this opportunity for F12. Max Spevack: "There are several reasons why, which I discussed during today's Fedora Marketing meeting. For those who would like to read that over, please see http://meetbot.fedoraproject.org/fedora-meeting/2009-09-08/fedora-meeting.2009-09-08-20.01.log.html, starting at 20:39:27 in the log. As always, any comments are welcome. I really like the way this entire idea was discussed, considered, etc. in (what I consider) a very public and transparent way."<ref>https://www.redhat.com/archives/fedora-marketing-list/2009-September/msg00059.html</ref>
-=== Marketing-fu++ ===
-Please add your valuable comments on the marketing plan<ref>https://fedoraproject.org/wiki/Marketing/MarketingPlan</ref> before Mel goes ahead and discusses it with RedHat folks.
-Sugar Labs's Sean Daly will be coming in for a Fedora Classroom session on Marketing for open source projects when he gets back from vacation(expecting him to be back by this week or the next)
 === Marketing Research ===
-While fedora-centric style of research continues with its own importance, ideas & opinions were expressed on community-style research where the research benefits not only the fedora users but also those developing open-spurce projects in general. An open-source market research repository might also be started to help foster the whole community of OSS.
+Robyn Bergeron has started forming a Real Market Research Strategy for Fedora. <ref>https://www.redhat.com/archives/fedora-marketing-list/2009-September/msg00078.html</ref> See the Marketing Research wiki page <ref>https://fedoraproject.org/wiki/Marketing_research</a> and help us answer a few questions <ref>https://fedoraproject.org/wiki/Marketing_research#Questions_to_Answer</ref> that will help us figure out what information is most crucial to gather first.
-=== Fedora print magazine proposed ===
-Linux Pro Magazine has proposed printing a special Fedora issue around the launch of F12. <ref>https://fedoraproject.org/wiki/Fedora_print_magazine_proposal</ref> We are trying to explore whether this might be a possibility, and if so, whether it's something that we as a community want to pursue. <ref>https://fedoraproject.org/wiki/Fedora_print_magazine</ref> Conversations on various team mailing lists are ongoing - please join the conversation for the topics you are interested in! <ref>https://fedoraproject.org/wiki/Fedora_print_magazine#History</ref>
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