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= Introduction = | = Introduction = | ||
The [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] | The [http://en.wikipedia.org/wiki/SWOT_analysis SWOT Analysis] is a tool to provide a self assessment of a project/organization/venture that provides useful output to help on the strategical planning of the very same project/organization/venture. | ||
This was the very first challenge I proposed myself when I joined Fedora Marketing Group. I've chosen to do this for several reasons, being by far the most important of them the fact that I wanted to understand the project. | |||
The subject of this document is the [http://fedoraproject.org Fedora Project] as a community that produces a product known as [http://fedoraproject.org/get-fedora Fedora Linux], one of the most known Linux distributions available for several audiences, from Linux enthusiasts to Software Engineering Professionals, from students to power productivity users, and everyone else who wants to give it a go as an alternative to proprietary software available from several companies. | |||
To better understand the [http://fedoraproject.org Fedora Project] it is recommended to understand the [http://fedoraproject.org/wiki/Foundations 4 Fedora Foundations], which provide the basis of the [http://projectfedora.org Fedora Project] identity. | |||
Another relevant document to understand the [http://fedoraproject.org Fedora Project] is the current developing version of the [https://fedoraproject.org/wiki/Marketing/MarketingPlan Fedora Marketing Plan] which presents interesting information regarding several factors of the [http://fedoraproject.org Fedora Project], some of this interest factors are: | |||
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#User_base_of_tomorrow Future user base]; | |||
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Spread_the_brand Brand Notoriety]; | |||
* [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Build_on-ramps | |||
= SWOT Analysis = | = SWOT Analysis = | ||
Revision as of 18:35, 31 May 2010
Introduction
The SWOT Analysis is a tool to provide a self assessment of a project/organization/venture that provides useful output to help on the strategical planning of the very same project/organization/venture. This was the very first challenge I proposed myself when I joined Fedora Marketing Group. I've chosen to do this for several reasons, being by far the most important of them the fact that I wanted to understand the project.
The subject of this document is the Fedora Project as a community that produces a product known as Fedora Linux, one of the most known Linux distributions available for several audiences, from Linux enthusiasts to Software Engineering Professionals, from students to power productivity users, and everyone else who wants to give it a go as an alternative to proprietary software available from several companies.
To better understand the Fedora Project it is recommended to understand the 4 Fedora Foundations, which provide the basis of the Fedora Project identity. Another relevant document to understand the Fedora Project is the current developing version of the Fedora Marketing Plan which presents interesting information regarding several factors of the Fedora Project, some of this interest factors are:
- Future user base;
- Brand Notoriety;
- [https://fedoraproject.org/wiki/Marketing/MarketingPlan#Build_on-ramps
SWOT Analysis
A SWOT Analysis is often divided in two different analysis, both very important for the strategical planning.
- External Environment - This will define the Threats and Opportunities of the Project and none of this factors can be controlled by the management, or in this case the Fedora Project. The External Environment is based on the following factors:
- Demographic/Social Factors - An analysis based on social and demographic factors. Given the nature of the Fedora Project it is also important to look at geographical data.
- Technological Factors - The technological factors in the Industry.
- Politic/Legal Factors - Legal and Politic factors. Factors like licensing and legislation are contemplated here.
- Economical Factors - The economical factors.
- Internal Environment - The internal environment provides the Strengths and Weaknesses of the Fedora Project. All this factors can be controlled by the Fedora Project and they are being evaluated according to:
- Men -
- Measures -
- Means -
- Machines -
The SWOT Analysis should provide information helpful in evaluating the Project's resources and capabilities to the competitive environment in which it operates. This is a instrumental resource in strategy formulation and selection.