Marketing social networks

Current accounts

There are a lot of Fedora developers, users, friends and enthusiastic people all over the world. Here you are a list of Social Network links where you can find who we are and what we do.

Network	Groups	Links	Manager
Linkedin	Fedora, Fedora Ambassadors	http://www.linkedin.com/e/gis/49737/, http://www.linkedin.com/e/gis/118086/	Paul W. Frields, Pascal Calarco, Francesco Crippa, Jon Stanley
XING	Fedora, Fedora Ambassadors	https://www.xing.com/net/fedoraproject/	SandroMathys, GeroldKassube and FabianAffolter
Flickr	fedora linux	http://flickr.com/groups/fedora/
Facebook	Fedora	https://www.facebook.com/pages/Fedora/8064650479	Diaa Radwan
Facebook	Fedora Bangladesh	https://www.facebook.com/groups/fedorabangladesh/
Facebook	Fedora Project - Myanmar Community	https://www.facebook.com/fedorammcommunity	Yan Naing Myint
Google+	Google plus page	https://plus.google.com/112917221531140868607/posts	User:Kevin
Google+	Google plus page	https://plus.google.com/+fedora	Matthew Williams (owner) Paul W. Frields (manager), Ruth Suehle (manager), Joe Brockmeier (manager), Matthew Miller (manager)
Google+	Fedora Albania	https://plus.google.com/communities/105327757478147133758	User:g1m
Google+	Google plus castillian page	https://plus.google.com/communities/103027051591113621787	User:Gomix
Twitter (transitioned to from @fedora_linux in late June 2010)	Fedora	http://twitter.com/fedora	Paul W. Frields, Ruth Suehle, Joe Brockmeier, Ryan Lerch, Matthew Miller
Twitter	Fedora Greece	http://twitter.com/fedora_gr
Fedora-IT	Fedora Italy	http://forum.fedoraonline.it/search.php?action=show_all	robyduck
Twitter	Fedora Russian Federation	https://twitter.com/RussianFedora	Inna Kabanova
Vkontakte	Fedora Russian Federation	http://vkontakte.ru/club10679202	Inna Kabanova
Identi.ca	Fedora Malaysia	http://identi.ca/fedoramy	User:Izhar
Twitter	Fedora Indonesia	https://twitter.com/FedoraIndonesia	Jurankdankkal
Fedora-Ni	Fedora Nicaragua	Facebook Google+ Twitter	William Moreno (owner), Eduardo Mayorga
Identica	Fedora Project	https://identi.ca/fedora	Paul W. Frields (owner), Robyn Bergeron (working on it), Matias Kreder, Jonathan Nalley, Jared Smith
Twitter	Planet Fedora	https://twitter.com/planetfedora	Susmit (owner), Paul W. Frields, Robyn Bergeron
Twitter	Fedora Brasil	https://twitter.com/projetofedora	Daniel Bruno, Wolnei
Facebook	Fedora Brasil	https://facebook.com/fedorabr	Daniel Bruno, Wolnei
Twitter	Fedora Planet	https://twitter.com/fedora_planet

Proposed strategy

• Target | Fedora Project on Facebook, | Fedora Project on Google+, | @fedora on Twitter, and | Fedora Project on identi.ca
• Leave other services and more specific pages (e.g., the Flickr group, @fedora_gr-the Fedora Greece Twitter) to those who maintain them now
• Expand the microblogging strategy to apply to other social media.
• Pay for four HootSuite Pro users ($30/month): One each in NA east coast, NA west coast, Europe, Asia
  • If in time we find we need more, we would consider adding more to the team

HootSuite

Benefits

• Analytics
• User management and multiple users access to posting from multiple accounts in one easy place
• Scheduling
• Auto scheduling, which will attempt to determine optimum time within the day for a message
• Bulk upload (you can create a list of scheduled posts in a csv and upload it all at once rather than entering them individually)

Drawbacks

• Not an open solution (but most of the services we're posting to aren't open either)

Price $10/month for 2 users, $10 for each additional user

Follower strategy notes

• @fedora_linux moved to @fedora on Twitter in 2010 but still has more followers. People tend to follow back (and may have missed the move altogether). We should start following @fedora_linux followers from @fedora, though in small numbers, as Twitter will block accounts that follow too many at once.
• Facebook Pages are becoming less useful to the organizations that use them due to their new Promoted Posts feature. Fewer eyes are seeing posts. That doesn't mean we should ignore FB, but it's worth noting.

Questions

• What do we do about password management? For example, if an account is managed by only one person at this time, and that person leaves Fedora, we'll have an orphaned social media community.
  • Would HootSuite solve this issue?? Is that the only scenario there is a question about? Answer: It's separate problems for accounts we manage in HS vs accounts that RandomContributor is managing alone.
• What's the current state of posting to identi.ca from HS? This may have to be more manual as well.
• What's the state of Identigator and do we want to use it? (Is it currently in use?)

Past discussions

• Social media was briefly discussed at the Marketing FAD 2010. complete logs are available (start at 14:10:39). For a shorter recap, see this video of Neville Cross, Ryan Rix, and Paul Frields explaining the discussion and a diagram of the whiteboard (photo by Henrik Heigl).

Microblogging Goals/Wishes

• Use identi.ca primarily and have that mirrored to Twitter: -- Perhaps using Identigator
• Come up with something more FLOSSy than HootSuite that actually works with Identi.ca (see above suggestion)
• Verified accounts
• Twitter accounts we care about are listed. ??
• Automated (get eyeballs)
• Manual (for calls to action)
• push content vs conversations (keeps us authentic)
• QA and accountability (for quality of content)
• Aggregate #fedora, #fudcon, etc. tweets -- Identigator maybe ??

Related

Status and microblogging SOP