Marketing F12 schedule

This schedule depends on Fedora general release schedule.

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name	Owner	Target Date	Status/Notes
Alpha Readiness Meeting	Owner	YYYY-MM-DD	A note
Update the Talking Points	Owner	YYYY-MM-DD	A note
Renew the news distribution network people list to always have motivated people	moixs	YYYY-MM-DD	A note
Cleanup the wiki from the obsolete marketing cycles	moixs	YYYY-MM-DD	A note
Cycle the wiki pages to the new release	moixs	YYYY-MM-DD	A note

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name	Owner	Target Date	Status/Notes
Determine the features that we want to focus on	Owner	YYYY-MM-DD	A note
In-depth feature profiles to 75% completion	Owner	YYYY-MM-DD	A note
Contact beats people about topics/features we cover	Owner	YYYY-MM-DD	A note
Update the talking points	Owner	YYYY-MM-DD	A note
Beta Readiness Meeting	Owner	YYYY-MM-DD	A note
Begin working on release slogan	Owner	YYYY-MM-DD	A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name	Owner	Target Date	Status/Notes
Finish the in-depth feature profiles	Owner	YYYY-MM-DD	A note
Brief FAMSCo on talking points and propagate link to Ambassadors	Owner	YYYY-MM-DD	A note
Update the press kits on the Fedora press material page	Owner	YYYY-MM-DD	A note

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name	Owner	Target Date	Status/Notes
Update the screenshots page	moixs	YYYY-MM-DD	A note
Update the Fedora tour page	Owner	YYYY-MM-DD	A note
Aggressively push stories to the News Distribution Network	moixs	YYYY-MM-DD	A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name	Owner	Target Date	Status/Notes
Monitor community news sites and provide corrections and additional information as needed	Owner	YYYY-MM-DD	A note
Additional outreach to independent journos and podcasters	Owner	YYYY-MM-DD	A note