Marketing F12 schedule

This schedule depends on Fedora general release schedule.

Current tasks

Things to be done before the next meeting that are not schedule milestones.

Task Name	Owner	Target Date	Status/Notes
update marketing f12 schedule with meeting notes	mchua	2009-07-08	done
create FooBar page and hand off to appropriate people	mchua	2009-07-08	done, see FooBar
Choose a Foobar platform	ianweller	2009-08-01	Final platform should be chosen by 8/1; in the meantime, this means serving as the liason between zikula/logistics and marketing/foobar alongside JonRob. Specific deliverables before 7/14 marketing meeting: (1) Attend 7/8 Zikula meeting as Marketing/FooBar delegate, and send meeting notes from that perspective to both the logistics and marketing lists; (2) on FooBar, list the criteria you're using for platform selection, and (3) on FooBar, draft a list of features that platform should have (as part of the selection criteria) on FooBar. Ping Marketing people on-list and in-channel to help fill in brainstorms for all 3.
Docs team release notes request writeup	Sparks	2009-07-14	Docs team wants Marketing to write a 1-pg user-focused version of release notes; Sparks to shoot an email to mktglist on what the idea is and what Docs is looking for from Marketing. It sounds like you'd like Marketing to own the 1-pg notes and coordinate with Docs, but we are not sure exactly what this 1-pager is that we would own. At the 7/14 meeting, we'll look for volunteers and set a future milestone for this, probably towards the end of the release cycle.
Ask News team for FooBar reqs, see if it makes sense to sync	jonrob	2009-07-14	with ianweller
Own, clean, revitalize UserTestimonials	Owner	YYYY-MM-DD	A note
Update Books	Owner	YYYY-MM-DD	A note
Face of Fedora	Jack Aboutboul,Paul Frields	YYYY-MM-DD	The Face of Fedora Video Campaign
Fedora Book	Jack Aboutboul, Lisa Brewster, Ian Weller	YYYY-MM-DD	Initiative to put together a Fedora Coffee table book Fedora Picture Book

The 6 weeks leading up to Alpha (2009-07-07 - 2009-08-18)

Task Name	Owner	Target Date	Status/Notes
Alpha Readiness Meeting	themayor	2009-07-21	Traditionally taken by the team lead; the meeting itself is on 8/12, giving plenty of time to prepare. Check-in at the next meeting Jack is at.
Update the Talking Points	stickster	2009-07-28	This tasks starts at feature freeze on 7/28. We want a talking points draft by 7/28 and a final by August 4, so we'll revisit on 8/21 and Paul can grab some volunteers then.
Renew the news distribution network people list to always have motivated people	moixs	2009-07-21	A note
Cleanup the wiki from the obsolete marketing cycles	moixs	2009-07-14	In progress
Cycle the wiki pages to the new release	moixs	2009-07-14	Done
Publications list	themayor, with Sparks	2009-07-21	Not blocking anything, according to Jack, this can wait 'till he gets back, so that's what we've done.
Mailing list moderators	themayor	2009-07-21	Making sure the mailing list moderators are the right people - still active and able to respond to queries.

Between Alpha and Beta (2009-08-19 - 2009-10-06)

Task Name	Owner	Target Date	Status/Notes
Determine the features that we want to focus on	Owner	YYYY-MM-DD	A note
In-depth feature profiles to 75% completion	Owner	YYYY-MM-DD	A note
Contact beats people about topics/features we cover	Owner	YYYY-MM-DD	A note
Update the talking points	Owner	YYYY-MM-DD	A note
Beta Readiness Meeting	Owner	YYYY-MM-DD	A note
Begin working on release slogan	Owner	YYYY-MM-DD	A note

Between Beta and Preview Release (2009-10-07 - 2009-10-20)

Task Name	Owner	Target Date	Status/Notes
Finish the in-depth feature profiles	Owner	YYYY-MM-DD	A note
Brief FAMSCo on talking points and propagate link to Ambassadors	Owner	YYYY-MM-DD	A note
Update the press kits on the Fedora press material page	moixs and someone else	YYYY-MM-DD	moixs is updating the French kits

Between Preview Release and Final (2009-10-21 - 2009-11-03)

Task Name	Owner	Target Date	Status/Notes
Update the screenshots page	moixs	YYYY-MM-DD	A note
Update the Fedora tour page	Owner	YYYY-MM-DD	A note
Aggressively push stories to the News Distribution Network	moixs	YYYY-MM-DD	A note

Final release and subsequent 4 weeks (2009-11-04 - 2009-12-01)

Task Name	Owner	Target Date	Status/Notes
Monitor community news sites and provide corrections and additional information as needed	Owner	YYYY-MM-DD	A note
Additional outreach to independent journos and podcasters	Owner	YYYY-MM-DD	A note