Revision as of 22:41, 7 May 2010

About Keyword Optimization

Search engines analyze source code and use text matching algorithms to display pages with the most relevance to a particular keyword or phrase that is used in a search query. Therefore, it is very important that web pages have specific keywords and phrases they are optimized for so that they attract the highest levels of relevant traffic possible. For example, if a user uses the search term "basketball," a web page with that exact text is much more likely to appear in search results compared to another page with similar content that uses the term "orange bouncing sphere."

Keyword Optimization is the process of improving search engine rankings by efficiently utilizing keywords and phrases within web pages so that they match the most commonly used search terms and phrases used by people on the Internet.

Goals

Enhancing FedoraProject.org's search engine ranking by adding already existing pages to search engine indexes that correlate with popular keywords and phrases.
Gaining tons and tons of new users and active contributors.
Bloggers, authors, freelance writers, and other members of the media will come across our pages more often thus giving us more press that will aid in increasing our market share.
Becoming the distribution with the highest number of page hits according to DistroWatch.com.

Standard Operating Procedure

Purpose
- To enhance FedoraProject.org's search engine ranking by optimizing new and existing pages with high traffic keywords and phrases therefore increasing web traffic and more efficiently engaging our target demographic.
Scope
- Marketing Team
- Websites Team
- Fedora Project Target Demographic
Prerequisites
- Analytics Reporting Tool
- Search Engine (e.g. Bing, Google, Yahoo!)
- HTML Editor
- Keyword Suggestion Tool
- Spreadsheet Application (optional)
Responsibilities
- Garland Binns; maintain, manage, and organize project, schedule tasks, set deadlines and milestones, perform regular quality assurance analysis to ensure goal congruency.
- Marketing Team; assist in selection of keywords/key phrases, serve as a guide in association of selected keywords/key phrases with existing web pages.
- Websites Team; assist in implementation of keywords/key phrases, serve as guide in association of selected keywords/key phrases with existing web pages as well as pages that are currently in development.

Implementation Protocol

A web page should only be optimized for one keyword or key phrase.
Once a keyword or key phrase has been chosen to be associated with a page, it should be emailed to the Marketing Team. If no objection is received within 7 days it may then be implemented, subject to final approval from the Websites Team before going live.
Keyword Optimizations to web pages should be implemented with in-line comments so that other contributors are aware of their placement and do not inadvertently overwrite or remove the changes.
Once a keyword optimization has been implemented it should be added to the 'Keyword Optimization Chart' below, along with the current ranking for the page in association with the term.
In order to stay organized, all questions, comments, etc., should be sent to the Marketing Team or Websites Team with attention to Garland Binns (gbinns).

Important SEO Tags

Title
H1, H2, H3, H4...
Strong
ALT
A HREF w/ Keyword or Key Phrase in Anchor Text

Next Actions

~~Collect feedback on this keyword optimization page.~~
~~Select start date~~
- This project has commenced as of April 27th, 2010.
~~Prepare Standard Operation Procedure (SOP).~~
~~Aggregate participants in project.~~
- The following are active participants in this project (aggregated alphabetically by IRC nickname).
  - aamirbhutto
  - evilbob
  - gbinns
  - ke4qqq
  - mchua
  - nmarques
  - sijis
  - stickster
  - rbergeron
  - threethirty
~~Create master keyword list.~~
- Master Keyword List
Select initial keywords.
Create master ranking spreadsheet.
Associate keywords / key phrases with web pages.
Implement changes.

Recurring Actions

All the aspects of the project that need to be repeatedly processed each week.

Monitor results, re-optimize if necessary. (pending)

Keyword Optimization Chart

Below is a chart for organizing terms and the pages they are associated with. Search engine ranking is how a page compares amongst other results on a given search engine. The numerator and denominator in the fractions below are the before/after rankings for a term on the three major search engines. An asterisk indicates that a page doesn't appearing in the ranks for the selected term. Conversely, a rank of "1" or "5" would mean that the web page is the first or fifth search result overall on a given search engine. The "After" ranking should be monitored and updated regularly each week on Friday.

Please do not remove the example line.

Keyword / Key Phrase	Page Selection	Bing	Google	Yahoo
awesome linux distro	fedoraproject.org/example.html	5/1	*/3	12/2

@@ Line 5: / Line 5: @@
 Keyword Optimization is the process of improving search engine rankings by efficiently utilizing keywords and phrases within web pages so that they match the most commonly used search terms and phrases used by people on the Internet.
-= Purpose & Principles =
+= Goals =
+* Enhancing FedoraProject.org's search engine ranking by adding already existing pages to search engine indexes that correlate with popular keywords and phrases.
-Below is the primary purpose of the project and the standards and behaviors we'll need to adhere to make it successful.
+* Gaining tons and tons of new users and active contributors.
+* Bloggers, authors, freelance writers, and other members of the media will come across our pages more often thus giving us more press that will aid in increasing our market share.
+* Becoming the distribution with the highest number of page hits according to DistroWatch.com.
+= Standard Operating Procedure =
 * ''Purpose''
 ** To enhance FedoraProject.org's search engine ranking by optimizing new and existing pages with high traffic keywords and phrases therefore increasing web traffic and more efficiently engaging our target demographic.
-* ''Principles''
+* ''Scope''
-** It is important throughout this process that we stay organized to ensure that we are working as efficiently as possible.
+** [mailto:marketing@lists.fedoraproject.org Marketing Team]
-** In order to stay organized, all questions, comments, etc., should be sent to the [mailto:marketing@lists.fedoraproject.org Marketing Team] with attention to Garland Binns ([https://fedoraproject.org/wiki/User:Gbinns gbinns]).
+** [mailto:websites@lists.fedoraproject.org Websites Team]
-** We need to determine if there is a method of being able to track new pages as they are created so we can keep an accurate queue of what is pending to be optimized.
+** Fedora Project Target Demographic
-** We should use in-line comments around elements we're optimizing to make sure other groups and individuals are aware of our changes.
+* ''Prerequisites''
-** This is a large project - it is important that we break everything up into realistic and manageable weekly tasks so that we can strive to always maintain forward progress.
+** [http://fedoraproject.org/awstats/ Analytics Reporting Tool]
+** Search Engine (e.g. Bing, Google, Yahoo!)
+** HTML Editor
+** Keyword Suggestion Tool
+** Spreadsheet Application (optional)
+* ''Responsibilities''
+** [https://fedoraproject.org/wiki/User:Gbinns Garland Binns]; maintain, manage, and organize project, schedule tasks, set deadlines and milestones, perform regular quality assurance analysis to ensure goal congruency.
+** [mailto:marketing@lists.fedoraproject.org Marketing Team]; assist in selection of keywords/key phrases, serve as a guide in association of selected keywords/key phrases with existing web pages.
+** [mailto:websites@lists.fedoraproject.org Websites Team]; assist in implementation of keywords/key phrases, serve as guide in association of selected keywords/key phrases with existing web pages as well as pages that are currently in development.
-= Outcome =
+== Implementation Protocol ==
-There are many innovative things we can achieve by ensuring that this project is successful.
+* A web page should only be optimized for '''one''' keyword or key phrase.
-* Enhancing FedoraProject.org's search engine ranking by adding already existing pages to search engine indexes that correlate with popular keywords and phrases.
+* Once a keyword or key phrase has been chosen to be associated with a page, it should be emailed to the [mailto:marketing@lists.fedoraproject.org Marketing Team]. If no objection is received within 7 days it may then be implemented, subject to final approval from the [mailto:websites@lists.fedoraproject.org Websites Team] before going live.
-* Gaining many new users and contributers.
+* Keyword Optimizations to web pages should be implemented with in-line comments so that other contributors are aware of their placement and do not inadvertently overwrite or remove the changes.
-* Bloggers, authors, freelance writers, and other members of the media will come across our pages more often thus giving us more press that will aid in increasing our market share.
+* Once a keyword optimization has been implemented it should be added to the 'Keyword Optimization Chart' below, along with the current ranking for the page in association with the term.
-* We become the distribution with the highest number of page hits according to DistroWatch.com.
+* In order to stay organized, all questions, comments, etc., should be sent to the [mailto:marketing@lists.fedoraproject.org Marketing Team] or  [mailto:websites@lists.fedoraproject.org Websites Team] with attention to Garland Binns ([https://fedoraproject.org/wiki/User:Gbinns gbinns]).
+== Important SEO Tags ==
+* Title
+* H1, H2, H3, H4...
+* Strong
+* ALT
+* A HREF w/ Keyword or Key Phrase in Anchor Text
+= Next Actions =
+* <s>Collect feedback on this keyword optimization page.</s>
+* <s>Select start date</s>
+** This project has commenced as of April 27th, 2010.
+* <s>Prepare Standard Operation Procedure (SOP).</s>
+* <s>Aggregate participants in project.</s>
+** The following are active participants in this project (aggregated alphabetically by IRC nickname).
+*** aamirbhutto
+*** evilbob
+*** gbinns
+*** ke4qqq
+*** mchua
+*** nmarques
+*** sijis
+*** stickster
+*** rbergeron
+*** threethirty
+* <s>Create master keyword list.</s>
+** [http://bit.ly/bgoqW8 Master Keyword List]
+* Select initial keywords.
+* Create master ranking spreadsheet.
+* Associate keywords / key phrases with web pages.
+* Implement changes.
-= Brainstorm =
+= Recurring Actions =
-Possible ideas we need to take into consideration that might affect the outcome.
+All the aspects of the project that need to be repeatedly processed each week.
-* Garland Binns ([https://fedoraproject.org/wiki/User:Gbinns gbinns]) is a new contributor to the Fedora Project. We should designate a person who knows the Fedora Project like the back of their hand so he can seek their advice as needed when researching keywords/selecting phrases on pages that he is optimizing.
+* Monitor results, re-optimize if necessary. (pending)
-: I'd recommend also asking the entire marketing mailing list (along with having 2-3 specific contacts to offer backup - I'm willing to be one) when you have questions, since the group often has better and faster answers together than one individual can give along (and there are usually no single "right" answers for a lot of marketing-related questions).[[User:Mchua|Mel Chua]] 11:41, 27 April 2010 (UTC)
-* We should start first on pages with the highest traffic. We can measure our success by creating a spreadsheet of pages that are being optimized and regularly monitoring their respective search engine rankings.
-* Do we have any analytics that measure downloads? What about the creation of FAS accounts? Mailing list sign-ups? Do we have the ability to setup conversions where we can track visitors and whether or not they take one of the aforementioned actions?
-: We have http://fedoraproject.org/awstats/. [[User:Mchua|Mel Chua]] 11:41, 27 April 2010 (UTC)
-* How does DistroWatch.com determine page hits for different distributions?
-* When creating a FAS account, perhaps we can add a drop-down field for "How did you hear about the Fedora Project?" Perhaps we could also add this to the optional system information submission screen on all Fedora installs too?
-: Ooh, that's a neat idea - the codebase for FAS is here, https://fedorahosted.org/fas/, and if we can find someone to make that hack, it would be most excellent. [[Fedora Tour]] might be another good place to put this in. [[User:Mchua|Mel Chua]] 11:41, 27 April 2010 (UTC)
-* Can we add a Google Analytics tracking tag to FedoraProject.org so that we can get more free detailed tracking of user behavior on the website?
-: There was a brief discussion in #fedora-websites about the use of Google Analytics; it sounded like the conclusion was that our infrastructure policies require us to use FOSS rather than Google's tools, but we should see about this if there's some functionality that's only available via Google that we'd like to see put into the FOSS tools. [[User:Mchua|Mel Chua]] 11:41, 27 April 2010 (UTC)
-* Should we add keyword and phrases that we are optimizing pages for to the Wiki?
-: Yep! Is this page a good place to start that list? [[User:Mchua|Mel Chua]] 11:41, 27 April 2010 (UTC)
-= Organization =
+= Keyword Optimization Chart =
-Mission-critical components, key milestones, and deliverables.
+Below is a chart for organizing terms and the pages they are associated with. Search engine ranking is how a page compares amongst other results on a given search engine. The numerator and denominator in the fractions below are the '''before'''/'''after''' rankings for a term on the three major search engines. An asterisk indicates that a page doesn't appearing in the ranks for the selected term. Conversely, a rank of "1" or "5" would mean that the web page is the first or fifth search result overall on a given search engine. The "After" ranking should be monitored and updated regularly each week on Friday.
-* ''Components''
-** Marketing Team
-** Websites Team
-* ''Sequences''
-** Aggregate participants in project.
-** Create master keyword list.
-** Create master ranking spreadsheet.
-** Implement keyword optimization changes.
-** Monitor results, re-optimize if necessary.
-* ''Priorities''
-** Determine Keywords
-** Choose Pages/Implement Changes
-** Regular Monitoring of Results
-= Required Tools =
+{{Admon/caution | Please do not remove the example line.}}
-* Analytics
-* Google Search
-* HTML Editor
-* Keyword Suggestion Tool
-* Spreadsheet Application
-= Next Actions =
+{|
-All the aspects of the project that could be moved on right now, what the next action is for each part, and who's responsible for what.
+|- style="color: white; background-color: #3074c2; font-weight: bold"
-* Team Member: Garland Binns ([https://fedoraproject.org/wiki/User:Gbinns gbinns])
+| '''Keyword / Key Phrase''' || '''Page Selection''' || '''Bing''' || '''Google''' || '''Yahoo'''
-** Submit revised Wiki page, collect feedback and answer questions.
+|-
-** Select date to begin project.
+| ''awesome linux distro'' || ''fedoraproject.org/example.html'' || '''5'''/'''1''' || '''*'''/'''3''' || '''12'''/'''2'''
+|}

Search

Keyword optimization: Difference between revisions