Server/Personas

This is a draft document!

Personas

• ‘application developer’ could be one right? someone who wants to build server applications
• ‘home/small business’ where they are constrained to one server/limited resources?
• ‘enterprise datacenter’ where they want to roll out many server instances and automate.
• A mid-level Microsoft administrator who does not have time for a steep learning curve.

Primary Personas

Persona #1: SysAdmin MacGuyver

Sandra Summers

Senior System Administrator; New Amsterdam Historical Society

"We're a small organization and we have limited resources... we just can't order new hardware for every new service request we get."

Profile	SysAdmin MacGyver
Age	35
Location	Brooklyn, New York, USA
Technical Level	Advanced
Years Experience	15
Primary Tools	? Not sure. Thinking about things like puppet, nagios, splunk, etc.
Referrals	Learns about new tech from team members, USENIX mailing lists, blogs

Motivation

• Keep IT team within budget.
• Minimize late-night phone calls.

Goals

• Clean, secure, and manageable deployment of multiple server applications to a single server.
• Unified management of server resources.
• Ability to understand resource usage across server inventory to identify underutilized resources.
• Ability to easily deploy apps to underutilized resources.

Frustrations

• Home-grown scripts for deploying apps that have been around forever that have mysterious voodoo power. Difficult to reproduce application deployments consistently.
• Proliferation of various management console interfaces to have to manage.

Work Description

< description of a typical work day goes here. >

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Persona #2: DevOps

Joe Franklin

Ruby on Rails Freelancer; Joe, Inc.

"I want to build amazing, easy-to-deploy server applications for my clients."

Profile	DevOps
Age	27
Location	San Francisco, California
Technical Level	Journeyman
Years Experience	7
Primary Tools	Uses a MacBook Pro as his workstation. Uses Ruby on Rails and Github.
Referrals	RubyWeekly, Ruby Insider, engadget, lifehacker, ... (?)

Motivation

• Use the latest and best technology to solve interesting problems.
• Produce high-quality applications that excite my clients and build a great reputation for it.
• Grow my business and gain key clients.

Goals

• Agility
• Rapid recovery / rebuild of servers when they go down.
• Anticipating outages / becoming aware of outages before they happen or as soon as possible in order to mitigate them.
• Seamless migrations/upgrades of my applications.
• Expand cloud infrastructure on larger clients to also run in-house on bare-metal. (?)

(Perhaps not relevant to Server)

• Balance multiple ongoing development projects at the same time.

Frustrations

• Platform bugs that casue me to spend cycles porting my code forward. It's time-consuming and uninteresting work.
• Cloud providers that change their APIs in an incompatible way with little notice! Having to develop new connectors for production servers with only a few days' notice is not cool.
• Spending cycles packaging code up for an endless array of platforms - it's time-consuming and uninteresting work.
• Building software on a platform so old it doesn't have the python or ruby library I need and not being able to pull it in from out-of-stream.
• Being forced to build on top of or connect together poorly or undocumented platforms, and/or use weak platform APIs
• Frameworks configured by default to require a lot of customization. I want to start running right away instead of getting bogged down in that kind of detail.

Work Description

< description of a typical work day goes here. >

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Persona #3: Traditional App Developer

Joseph Simpson

Principal Application Developer, Defense Contractor

"Critical bugs could seriously injure real people, or worse. We have a strict regimen behind our development process to minimize risk."

Profile	Traditional Developer
Age	43
Location	Washington, DC
Technical Level	Master
Years Experience	22
Primary Tools	Uses a Thinkpad as his workstation. (need more on server development tools)
Referrals	ACM? IEEE? USENIX? LISA?

Motivation

• Keep the people interfacing with my software safe.

Goals

• Stability and predictability
• Minimize risk; vet every code change before it gets in and causes potential problems.

Frustrations

• Bureacracy - although I understand why it's in place, it takes the effort of moving a mountain to move a molehill in this codebase.
• Hardware vendors not supporting hardware for as long as we need to run it in the field.

Work Description

< description of a typical work day goes here. >

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Persona #4: Junior Enterprise SysAdmin

Andy Grant

Junior System Administrator; MegaBank, Inc.

"Automation is critical to managing a rollout to a server environment this large."

Profile	Junior Enterprise SysAdmin
Age	24
Location	Jersey City, NJ
Technical Level	Apprentice
Years Experience	2
Primary Tools	bash, ssh, mutt, ?
Referrals	?

Motivation

• Avoiding screwups - I want to get noticed at my company and build a good reputation.
• Learn and become a better sysadmin.

Goals

• I manage the email infrastructure; my goal is 95% uptime this year.
• Minimize unplanned outages.
• <ugh what automation goals might he have with mail infra?>

Frustrations

• Bureacracy - I work at a large company, and it's really hard to make change happen here.
• Spending cycles porting code to an endless array of platforms – it’s time-consuming and uninteresting work
• Spammers - gunking up the works. One of the things that sucks about working on mail infrastructure.
• End-user interaction - it's hard to walk people through tasks on the phone, and we have a heterogeneous environment so I'm not always quite sure what mail client they are using.

Work Description

< description of a typical work day goes here. >

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Persona #5: Decision-Maker

Priya Moore

CTO, Cloud Startup

"..."

Profile	Decision-Maker
Age	31
Location	Boston, MA
Technical Level	Advanced
Years Experience	12
Primary Tools	?
Referrals	Fast Company, TED, Twitter, Wall Street Journal, Forrester, Harvard Business Review, Reddit (???)

Motivation

• Building a great company around great technology

Goals

• ?

Frustrations

• Incompabilities between platforms
• Too many technology choices - not sure which one is the right one to buy into.

Work Description

< description of a typical work day goes here. >

Secondary Personas

Persona #6: Server Role Creator

Edward Bryant

System Administrator

"..."

Profile	Fedora Server Contributor
Age	----
Location	----
Technical Level	----
Years Experience	----
Primary Tools	? Not sure. Thinking about things like puppet, nagios, splunk, etc.
Referrals	----

Motivation

• ?

Goals

• Create a new role for Fedora Server so that he can use Fedora Server for an application that doesn't currently have a role to support it. He would like this application to plug nicely into Fedora.

Frustrations

• New to Fedora community; not sure how to get involved.

Work Description

< description of a typical work day goes here. >