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== Plan == | == Plan? == | ||
# Release video/presentation - to be run at booths | # Release video/presentation - to be run at booths | ||
Revision as of 10:36, 17 June 2015
Collateral
This page serves to compare different items that can be used by the community as marketing collateral. Please add your ideas.
| Item | Price | Ease of production | Life cycle | Information value | Comments |
|---|---|---|---|---|---|
| Release specific flyers | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Generic "timeless flyers" | Low | Quick and easy - no preordering required | Medium - do not need to be updated per release | High - contain information on Fedora products, spins and so on | |
| One page release notes | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Fedora branded pens | ? | Need to be preordered | Long | Low - only carry a Fedora logo | Mugs, caps, silicon bracelets and so on fall into this category too. Case badges were ordered before. Refer to https://fedorahosted.org/emea-swag-tracking/ticket/301 |
| USB Live drives | High | Need to be preordered | Per release? | High - for example multi DE USB drives | Good for folks looking to install Fedora, but still don't tell much about Fedora itself? |
| FAQ flyer/booklet | Low | Quick and easy - no preordering required | Short - need to be updated per release | High - contain information on products, new features and so on | |
| Stickers | Low | Need to be pre-ordered and pre-cut | Long | Low | I think we have product specific stickers somewhere too. |
| Cheat cube | Low | Quick and easy - no preordering required | Long | High | Was updated for systemd, probably needs to be updated for DNF |
| Videos/Presentations |
Audience
| User | Knowledge of Fedora | Suitable collateral | Comments |
|---|---|---|---|
| Completely new user | Low | Stuff with at least some textual information explaining Fedora, it's products, the process, and so on + installation media + "goodies" (stickers + pens + stickers)? | |
| Regular Fedora user | Medium | Goodies + installation media | |
| Advanced Fedora user/developer | High | Goodies - whatever they don't already have ;) |
Plan?
- Release video/presentation - to be run at booths
- Timeless flyer giving information on the three products. This will contain an introduction to the three products, and links (QR coded?) on where to download them and look for help and so on - for new folks.
- One page release notes - to show off what's new in the release - for existing users.
- Getting started with Fedora flyer - for new folks.
- Goodies - case badges, cheat cubes, stickers, pens, metallic badges, bracelets, and so on - for everyone.
Questions
- Timeless flyer - single document with a little about all products, or different documents for different products?
- One page release notes - single document with a little about all changes, or different documents for different products and so on?