From Fedora Project Wiki
Most of this page is taken from an email Jon Roberts sent to the marketing list proposing making the marketing plan time based, and task focused.
In terms of a normal Fedora release cycle:
1st and 2nd months
Press Activities
- Gathering reviews from previous release - wiki
- Highlighting the positive comments - RHM (for now) + own blogs
- Answering the negative (where applicable) - forums, news sites, blog posts
- Highlight freedom, features and first when answering negative
Push for new contributors
- Need to review join page. A generic process for all SIGS/Teams might be useful
FUDCon
- Video, contributor stories, hackfest info, talk recordings, plans for what's to come!
- Collect individual's blog posts, share them on RHM
- Videos to go to Fedora TV (can include contributor stories, talks etc)
3rd and 4th months
LinuxTag/FISL
- Talk about interaction with other projects, more contributor stories, videos etc
- Collect individual's blog posts, share them on RHM
- Videos to go to Fedora TV (can include contributor stories, talks etc)
Press Activities
- Stories about Fedora infrastructure - how great a community to contribute through
- RHM
- need to co-ordinate interviews and editorial content
- Should probably try and get an article in some publications about this aspect of Fedora.
- Working with upstream
- blogs
- Transifex would be a good highlight here
- Re-spins
- RHM
- own blogs
- editorial content + interviews
- Contacting editors/writers to start pointing out work going on with
beta and where they can find out more info on key features
- Need to co-ordinate with RH - have a single point of contact (press@fedoraproject.org?), think it's important to try and work through community here (but then that's my opinion!), this was a slight problem in previous release when RH and I both contacted some magazines about similar topics.
- Arrange for external interviews - podcasts etc - with developers and contributors
- Need a list of podcasts and other online media.
- Need a list of contributors willing to be interviewed!
5th and 6th months
FUDCon
- Talk about interaction with other projects, more contributor stories, videos etc
- Should collect individual's blog posts, share them on RHM
- Videos to go to Fedora TV (can include contributor stories, talks etc)
Interviews with developers
- Wiki and RHM for now.
- Need to know upcoming features to start this
Websites
- Kick ass pretty feature summary
- Wiki for text, need websites and art for look
- Home page countdown
Art team
- New banner
- CD artwork
FREEDOM & FIRST
- Need editorial content - RHM and own blogs.
- Leader interviews
- Exactly as last time - these worked very *well*