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This is our communications plan. Arrives late, but could be reused.
Diagnostic
Context
Fedora is a leading GNU/Linux distribution. Started and sponsored by Red Hat, it is always going forward with a strength community. For the Fedora 14 release, the Fedora Community is organizing a release party the Saturday 4th of December. This event will occur during the "First Free Saturdays" (a french open source event) at the Paris' "Cité des Sciences et de l'Industrie".
This communications plan is aimed to help organizing this event.
Environmental Scan
| Strengths | Weaknesses | |
|---|---|---|
| Opportunities |
Huge community |
A great GNU/Linux OS for all users |
|
Threats |
Always leading, working to freeing up the world with many contributors |
Could be seen as hard to start with |
Strategy
Targeted audience
Most people will be between 20 and 35 years old. Linux users, they already know the Fedora Project quite well and have some IT knowledge. Early-adopters even innovators, they are always online using their smartphone and several social networks (twitter, Facebook...), and they likes gadgets. They are also really concerned by freedom, that's why they could be useful for helping the community.
Objectives
Cognitive (to promulgate)
First objective: to explain the positive side of Fedora to every people Secondary objective: to expose new Fedora 14 features
First objective: improving the Fedora view, showing that it is a distribution for every users and not only Linux users. Secondary objective: to move contributors closer to the users. It will be easier for them to interact more than before.
Conative (to make users acting)
First objective: to expends the users community Secondary objective: to enrole new contributors
Promise
With talks and workshops, visitors will be able to understand the Fedora Project, Fedora and its new features, as well as comming with their laptop or usb dongle for asking the help to install Fedora!
Pitch
Light but institutional.
Length
The communication strategy start the 15th of November and end the 10th of December.
Budget
There is no defined budget but french ambassadors will provide what is needed.
Partnership
- Hosting : www.iKoula.com
- Radio : None
- Blog : None
- Press : None
- Web Press : None
Action plan
Phase d'information
From Monday the 15th of November untill Friday the 3rd of December.
Visual identity
We plan to create a specific logo and artwork for this bi-annual event. To concord with our target, they will have to be well designed, without photos, cliparts nor screenshots.