From Fedora Project Wiki
Talking points are developed over the course of the release. We use feature freeze as a snapshot to begin crafting the general story that the release might tell, identifying key features for users, developers, sysadmins, visionaries... different types of Fedora consumers.
How we select these things:
- general level of coolness
- likelihood that the feature will make the release
By identifying the stuff that seems really cool now, we can help lean on those developers to ensure that the feature makes the next release.