FWN/Beats/Marketing

Marketing

In this section, we cover the Fedora Marketing Project.

http://fedoraproject.org/wiki/Marketing

Contributing Writer: Mel Chua (Temporary sub for the week - Chaitanya Mehandru will be back next week with more Exciting News from Marketing. Stay tuned...)

Marketing Meeting Log for 2009-09-01

Meeting logs and notes for the 2009-09-08 Fedora Marketing Meeting were made available. All Marketing meetings and notes are open to the public.

Call for F12 slogan ideas

We need a slogan for the F12 release! A release slogan is a short call-to-action that fits the artwork theme from Design . (F11's slogan was "Reign," F10's was "Fire it up!") Please put your slogan ideas here: Feel free to discuss slogan ideas on the mailing lists - but also make sure to put your ideas in that table on that wiki page so they'll be counted. More details on the mailing list thread:

Passing on the Fedora print magazine proposal for the time being

After much thought-provoking and insightful deliberation and discussion with the community in response to the Linux Pro Magazine F11 special issue proposal, we have decided to pass on this opportunity for F12. Max Spevack: "There are several reasons why, which I discussed during today's Fedora Marketing meeting. For those who would like to read that over, please see http://meetbot.fedoraproject.org/fedora-meeting/2009-09-08/fedora-meeting.2009-09-08-20.01.log.html, starting at 20:39:27 in the log. As always, any comments are welcome. I really like the way this entire idea was discussed, considered, etc. in (what I consider) a very public and transparent way."

Fedora Insight update

Throughout the print magazine discussion, work on Fedora Insight (FI) continued, with launch less than a month away. FI will act as a central repository for Marketing materials, such as the ones that were proposed for the print magazine, making it easy to pull Marketing content into print at a future date in time.

Mel Chua says: "I finally realized the way to keep [the Fedora Insight status page] up to date was to link to our ticketing system , since *that* is up to date... now it's time to turn our attention to FI content." Mo Duffy's excellent work on the FI theme continues with special thanks to Simon Birtwistle and Keiran Smith for their help.

Help wanted: Getting Fedora in the news

Susmit Shannigrahi brought up a great idea this week: A lot of "industry"-type magazines will have an editorial calendar that they make available, usually a year or so in advance. What if we had a team that acted as a liaison between the magazine and interested writers from the Fedora community? "...if a magazine is going to have an issue on Localisation, the team will ensure there is an article on Transifex if someone is interested to write it. Or if a magazine is going to roll out an issue on IT infrastructure, the team will ensure that someone writes about puppet and so on." Are you interested in this idea or in helping out? Do you have any publications to add to the Marketing press publications list? Email the marketing list today!

Fedora in the News

Rahul Sundaram spotted a TechRepublic blog entry on delta RPMs in F11. "If... you have a slow Internet connection or you pay-per-byte for your Internet connection, then using Presto makes sense: it will download smaller files which will save time and money."

Via Karlie Robinson: The Fedora community, featuring our own Fred Grose and Karlie Robinson, is mentioned in an article about RIT professor Steve Jacobs's course on teaching open source development for the One Laptop Per Child and Sugar Labs projects.

Marketing HOWTO: Creating press releases

Inspired by Fedora Infrastructure's SOPs , we've started a category for Marketing HOWTOs in order to document our collective marketing knowledge and make it easier for community members to add a little Marketing jazz to their projects. The first one is on writing press releases , inspired by Ian Weller's request for feedback on the Creative Commons re-licensing announcement.

Marketing Research

Robyn Bergeron has started forming a Real Market Research Strategy for Fedora. See the Marketing Research wiki page and help us answer a few questions that will help us figure out what information is most crucial to gather first.