Attendees
| # | FAS Name & Full Name |
Where will you be during the FAD? |
|---|---|---|
| 1 | Mel Chua | Raleigh (from Massachusetts) |
| 2 | Henrik Heigl | Raleigh (from Germany) |
| 3 | Ryan Rix | Raleigh (from Arizona) |
| 4 | robyn bergeron | Raleigh (from Arizona) |
| 5 | MaxSpevack | Raleigh |
| 6 | Kara Schiltz | Raleigh |
| 7 | Pascal Calarco | South Bend, IN |
| 8 | Paul W. Frields | Raleigh (from Virginia) |
| 9 | John Poelstra | Portland? |
| 10 | Rahul Sundaram | India |
| 11 | Ben Williams | Raleigh (from Virginia) |
| 12 | Russell Harrison | Raleigh (tentative) |
| 13 | Neville A. Cross | Raleigh (from Nicaragua) |
| 14 | Susan Lauber | Boston (Sat-Sun) returning to NC Mon |
| 15 | John Adams | Raleigh |
| 16 | Chris Grams | Raleigh (part-time) |
| 17 | Jonathan Opp | Raleigh |
| 18 | Heherson Pagcaliwagan | Manila |
| 19 | Aamir A Bhutto | Karachi, Pk |
| 20 | Justin O'Brien | Richmond, IN |
| 21 | Hiemanshu Sharma | India |
| 22 | David Nalley | Raleigh (from South Carolina) |
Logistics
Duration
We will be meeting for 4 days. The dates are Saturday, March 13, 2010 - Tuesday, March 16, 2010. Out-of-towners will fly in Friday, March 12.
Location
Hotel:
Best Western Cary Inn And Extended Stay
1722 Walnut Street
Cary, NC 27511
Office:
900 Main Campus Drive
Raleigh, NC 27606
Maps:
Conference rooms have been reserved for Monday and Tuesday. On Saturday and Sunday, we'll have plenty of space.
IRC:
Freenode --> #fedora-fad on freenode.
Pickup At Airport
| who | When | Picked Up By | Outside Baggage Claim Based on Airline |
|---|---|---|---|
| Neville A. Cross | Arriving AA 1004 12:40pm Friday 3/12 | Ben | |
| Ryan Rix | Arriving Southwest 621 10:35pm Friday 3/12 | Ben | |
| Robyn Bergeron | Arriving Southwest 621 10:35pm Friday 3/12 | Ben | |
| Mel Chua | Delta 4198 11:48pm Friday 3/12 | Ben |
Materials / Tools
- Software! Let's make sure we all have the needed tools installed before we get to Raleigh. If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.
- Someone fluent in Inkscape (Mel Chua is passable, and can serve if needed.) (Ryan Rix is semi-useful as well, and has a tablet for assistance)
- Perhaps Scribus? (Mel Chua will ask the design list...) (Ryan Rix has some experience with Scribus and a lot more to wing Adobe InDesign knowledge to run with Scribus)
- Audacity is a good sound-editing program. Now we just need someone who knows how to use it. (Mel Chua has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.) (Ryan Rix has used it once or twice) ( Neville has used it once)
- digikam and gimp for Lightboxing and small manipulations (Ryan Rix is competent)
- If you plan on attending the late late shows detailed below please install the following before arriving:
# yum groupinstall "Development Tools" # yum install rpmdevtools fedora-packager
- Cameras / video equipment
| # | FAS Name & Full Name |
...is bringing |
|---|---|---|
| 1 | Robyn Bergeron | Flip Video, Leica digital cam, Nikon DSLR, I think I have a mini-tripod somewhere... |
| 2 | Henrik Heigl | Canon DSLR with extra lens... |
| 3 | Neville A. Cross | Pentax DSLR with extra lens, tripod, microphone |
| 4 | Ryan Rix | Mostly broken Canon powershot |
| 5 | Your name here.... |
Weather
Per weather.com, we're in for rain all weekend, clearing up Monday. If we want to do outside activities on any of these days, they will probably be rained out. Dress appropriately, of course. Temperatures are about 70F (~16C) during the sunny days and lows will be in the low 40F (5C), for those night owls. Most of us are coming from cold climates and will be welcoming these conditions, but keep them in mind.
Agenda
Day 1 (Saturday, March 13)
Strategy and Research. This day's owner is Robyn Bergeron.
- Pascal Calarco has blocked off most of the day and will participate remotely to the extent he can
Morning
- Introductions, logistics, answering questions, etc. (Max)
- Make sure everyone understands the schedule for the FAD. (Max)
- Review the Marketing Project's plans and goals.
- F12 postmortem and discussion and documentation.
Lunch
We will go out for lunch at Ole Time Barbeque.
Afternoon
- Review Fedora's marketing plan.
- Discuss any market research or survey items.
- How do we plan for and prioritize the future?
- Short term and long term goals.
Evening
We have 12 tickets in Red Hat's private box for the Carolina Hurricanes hockey game against the Phoenix Coyotes. The game starts at 7:00 PM and we will have food at the arena. Please add your name if you would like to attend: Max, Mel, David, Ryan, Robyn, (FYI: Robyn and Ryan are from Phx so we may be rooting for the other team, haha!), Neville, Henrik ...
The optional 'late late show'
Since we know that you won't want to sleep during the FAD - rrix and ke4qqq are going to teach "Packaging for and by dummies" Liberal assistance is requested of others in attendance. We'll be going over the really bare basics and focusing on things we believe to be of maximal effect in the short term for marketing - php libraries.
So if you want to learn a bit about packaging show up in the lobby after we are back from dinner and the hockey game - we don't promise you'll learn anything, but you never know.
We hope to do something productive later in the FAD with the knowledge.
late late show will take place after the game.
Deliverables
- Finalized marketing plan.
- A nice presentation on market research results.
- A SOP on how to set up LimeSurvey surveys.
Day 2 (Sunday, March 14)
Fedora brand book. This day's owner is Max Spevack, for now.
Morning
- Presentation from Red Hat's brand experts about what a brand book is, its purposes, goals, etc.
- Facilitated discussion to begin taking us through what a Fedora brand book might look like or hope to achieve.
- if any of this presentation and discussion is streamed, Pascal Calarco can plan to be available to listen and participate in discussion
Lunch
TBD.
Afternoon
Split into groups to work on different tasks that come out of the morning session.
Things to consider:
- Working on resources, guidelines, templates, slogans, texts and examples for people creating Fedora marketing materials - drawing from Logo and Legal:Trademark guidelines, etc. as content sources.
- Something like this - drawing from User:Sankarshan/FedoraHandbook,, Foundations, etc. as content sources.
- Pascal Calarco is interested in helping out to the extent he can remotely
Evening
Group dinner somewhere TBD.
The optional 'late late show'
Part two of the late late show is hopefully putting into practice some of the things learned at the previous night's late late show. We'll specifically be targeting unpackaged/unreviewed Limesurvey dependencies to see if we can get closer to having a decent survey option at some point. Depending on our progress there may be other late late shows to get this (or other marketing objectives) knocked out.
Deliverables
- A set of official Fedora templates for ODS, ODT, and ???
- Either clean up wiki pages where such templates are stored and use the new ones, OR have a clear, actionable plan for doing this post-FAD.
- Roadmap toward a Brand Book v.1.0 (available freely online, CC-BY, in remixable format, of course).
Day 3 (Monday, March 15)
PR. Owner: Henrik Heigl, with remote backup from Sakis Samaras.
Morning
- Presentation from Red Hat's PR people, perhaps repeating some of the earlier Fedora Classroom session.
- How does Red Hat do PR for its products?
- What does a comms plan look like?
- The difficulty of having a consistent message with lots of speakers.
- How do we do a better job of training spokesmodels?
- How do we measure the success of PR?
- What parts of Fedora's PR can be moved out of only the FPL/RH's hands?
- Brainstorming of ideas, and prioritizing for future actions.
Lunch
We'll probably have something delivered to the office.
Afternoon
- Update Fedora press material.
- Fedora 13 & onward PR plan
- Develop a concrete communications plan and schedule of press materials for F13 & F14 to address various audiences.
- Content -- Interviews, podcasts, press releases, magazine articles, online webcasts / interview sessions.
- Delivery mechanisms -- Fedora Insight
- Audiences -- General media, Technical media, engineers, potential end users, contributors
- Develop a concrete communications plan and schedule of press materials for F13 & F14 to address various audiences.
- Red Hat Summit 2010 & Fedora planning update
- People needed
- Swag needed
- Press collateral needed
- Pascal Calarco has blocked off 1:00-2:00, 2:45-5:00 blocked off and plans to attend remotely
Evening
TBD.
Deliverables
- Updated Fedora press material.
- Press deliverables schedule targeting multiple audiences.
- Red Hat Summit 2010 plan of attack.
Day 4 (Tuesday, March 16)
Interviews and filming. This day's owner is Max Spevack.
Morning
- Introductions from Red Hat's video team.
- Messaging is critical. Planning for videos we want to make, and having a general idea of the main points or storyboards for each.
- Tips on how to film a good video.
- Start filming!
Lunch
We'll probably have something delivered to the office, and we'll be doing filming during lunch.
Afternoon
- Keep filming until people leave! Cancel the Fedora Marketing meeting to not interrupt flow.
Evening
The FAD will be over by this time.
Deliverables
- Contributor spotlights.
- Fedora round table discussion.
- "What is Fedora" video updated.
- FOSS marketing and Fedora Marketing.
- Fedora 13 feature discussions and plan for Paul to shoot any remaining footage needed for F13 spotlight videos in Westford.
- Podcast interview chain started.
- Basic introduction to Fedora history/precepts
- Interviews with local contributors
Other topics
This section is a collection of ideas that aren't currently tied to any part of the agenda.
Business
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
- Add in something about FAS accounts for marketing - what can we do with this (if anything)
- F12 - what did we do there
- F13 - how far we are
- Start of release cycle
- Alpha
- Beta
- GA
- Start of release cycle
- upcoming releases
- measurement
- build up an press and picture archive
- everything else
=> goal: have a big picture of a possible marketing plan we could use during Fedora cycles.
Proposed by Neville A. Cross
How to push articles/news? Fedora News Distribution Network
- How RedHat does this?
- What we have done?
- How to translate/localize articles
- How we can tap into a global network of ambassadors?
Ideas
- storytelling
- what is open source marketing?
- events we should go to (as Ambassadors as well)?
- marketing conferences
- RH Summit (Boston)
- FI articles brainstorming
- idea: each article should be tagged with at least one of the four Foundations.
- Fedora-contributions-to-upstream profile(s)
- user stories
Questions
Maybe there are questions who want to be answered... collect them.
- RH Marketing:
- How do you plan new marketing campains?
- how was the workflow on the campaign on [product xyz]?
- how works an international campaign? local departments? centralized?
- RH Marketing:
Workshops
- how to write press releases (see day 4)
- overview over PR in Opensource (talk from Henrik Heigl ) - also on day 4.
- Fedora Handbook - Rahul Sundaram
- ideas?!
- trifold brochure
- Quick RPM howto
Event reports
Blog posts, photos, etc. go here.
Budget
We have a $4k budget for this FAD, and it is all spoken for, with most of it spent on airfare and lodging.
Flights
| Name | Coming from | Budget needed | Flight constraints | Status | |
|---|---|---|---|---|---|
| Mel Chua | PIT (coming from another conference) | $0 | arriving Delta 4198 11:48pm, departing Delta 1591 10:45am | Funded via another budget, leaving up here for reference. | |
| Henrik Heigl | Germany, Saarbrücken (SCN) | $852.34 | Arriving US Airways 1917 7:59pm Thursday 3/11, departing US Airways 768 3:45pm Wednesday 3/17. | PURCHASED | |
| Robyn Bergeron | PHX | $285.40 | Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17 | PURCHASED | |
| Ryan Rix | PHX | $285.40 | Arriving Southwest 621 10:35pm Friday 3/12, departing Southwest 296 3:05pm Wednesday 3/17 | PURCHASED | |
| Neville A. Cross | MIA | $199.40 | Arriving AA 1004 12:40pm Friday 3/12, departing AA 1541 7:25pm Tuesday 3/16 | PURCHASED | |
| Total so far: | $1622.54 | ||||
| Your name | Your location | Approximate cost of plane ticket (overestimate, pls) | What's the earliest you can leave and the latest you can return? | pending approval |
Housing
We will be staying at:
Best Western Cary Inn And Extended Stay
1722 Walnut Street
Cary, NC 27511 US
Four nonsmoking double rooms have been booked, see roommate pairings below. The room was booked under the name of the roommate I thought was likely to arrive first.
| Booked under | Roommate | Check-in | Check-out | Nights | Cost |
|---|---|---|---|---|---|
| Robyn Bergeron | Mel Chua | 3/12 (Fri) | 3/17 (Wed) | 5 | see below (booked as 2-room block) |
| Ben Williams | Ryan Rix | 3/12 (Fri) | 3/17 (Wed) | 5 | $635.16 (booked with Robyn/Mel's room above) |
| Neville Cross | Paul Frields | 3/12 (Fri) | 3/16 (Tue) | 4 | $251.74 |
| Henrik Heigl | David Nalley | 3/11 (Thu) | 3/17 (Wed) | 6 | $383.42 |
| Name | Name | Date | Date | Nights | Cost |
| Total so far: | 20 | $1270.32 |
Other expenses
| Expense | Cost | Status |
|---|---|---|
| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. | $18.00 | PURCHASED (needed to go with plane, and under budget) |
| Gas for Paul (driving instead of flying) | $50.00 | APPROVED |
| Gas for Ben (driving instead of flying) | $50.00 | APPROVED |
| Total so far: | $118.00 |