Marketing FAD 2010



Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.

Event Reports

Photos

• Fedora Marketing flickr Group
• Photos by Robyn Bergeron
• Photos by Ryan Rix
• Photos by Henrik Heigl
• Photos by Neville Cross
• Photos by Russell Harrison

Day 0: Friday

• Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"
• Paul Frields: "Marketing FAD Day 0."
• Paul Frields: "Marketing FAD 2010."
• Mel Chua: "Day 0: the Marketing FAD gears up"
• Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"
• Ben Williams: "Fedora Marketing FAD 2010 Friday"
• David Nalley: "Marketing FAD 2010 - Day 0"
• Max Spevack: "allow your users to define your brand"

Completed

• Dinner

Day 1: Saturday

• Morning log - large strategic brainstorm, data transferred to Marketing brain dump and also Marketing plan.
• Afternoon log - discussion of User base, talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the F13 feature profiles), and assignment of homework to do before the next day.
• Evening (informal) log
• Marketing FAD Day 1 morning: Video recap
• Mel Chua:"Marketing F12 Postmortem"
• Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."
• Ryan Rix: "The Fedora Marketing Plan draft"
• Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"
• Ben Williams: "Marketing FAD Day 1 20100313"
• Paul Frields: "Marketing FAD, Day 1"
• David Nalley: "Marketing FAD 2010 - Day 1"
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"
• Max Spevack: "fedora spins: threat or menace?"

Completed

• F12 marketing postmortem
• Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
• Came up with a Marketing plan

Action items

• mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
• rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list
• VileGent: review day 1 IRC logs
• rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
• rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.

Day 2: Sunday

• Morning/afternoon log - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the Brand brainstorm.
• Evening log - packaging tutorial.
• Marketing FAD 2010 brainstorm notes
• Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"
• Paul Frields: "Marketing FAD, Days 2 and 3."
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
• Max Spevack: "Fedora Wiki Challenge -- Wine"

Completed

• Knowledge transfer from Red Hat Brand folks
• Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
• Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past.

Action items

• mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
• spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal).
• spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this.
• rbergeron: brand book kickoff --> post f13 press push

Day 3: Monday

• Morning/afternoon logs - worked on the plans for Red Hat Summit 2010, the new community-created modular design of our Press kit - including starting the F13 press kit - and a Social networking strategy.
• Evening logs
• Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"
• Paul Frields: "Marketing FAD, Days 2 and 3."
• John McDonough: "Marketing Fedora"
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
• Henrik Heigl:" Successfull PR work in the FOSS world"
• Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"

Completed

• Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
• Discussion of Fedora and possible social media actions.
• Everyone listened to Max deliver Red Hat New Hire Orientation
• Presentation by Henrik Heigl on press relations
• First cuts of press kit modules
  • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
• Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

• Mel: Talk to Kara about another PR classroom session
• Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road.
• Robyn & Poelstra sync up on new schedule items for the Marketing team.
• Get the press kit modules centrally wikified with links and a master vision.
• Keep up with scheduled marketing deliverables that feed into the press kit.

Day 4: Tuesday

• Morning/afternoon logs - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
• Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"
• Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"
• Henrik Heigl: "when jacket gets lost"

Completed

• Video interviews with neville, henrik, robyn, russell, ben, & ryan
• Round table discussion with neville, henrik, robyn, russel, & ryan
• F13 preview video w/ stickster & notting

Action items

• Max: put raw video into a centralized location
• Page with some video editing introductory remarks and mission statement/messaging goals