Archive:Marketing tasks

Marketing tasks

Active (Assigned) Tasks

Task Name	Owner	Priority	Target Date	Status/Notes
Press relations for F10	Paul Frields, RH press person?	1	Ongoing	Ongoing; wondering of we can localize the formal press release?
Release announcements (Beta -> GA)	Karsten Wade	1	2008-09-28 (Beta)	Need set schedule; task tracking; need talking points
Release talking points	Karsten Wade, User:????	1	2008-11-04	Still planning, scheduling needs to be done; task tracking; discussion on list about what they should be
New base presentation for Fedora	DavidNalley	1	Update at next task meeting	Presentation is finished. DavidNalley just wants to update it with some feedback he got. Intro to Fedora
Talk bubble stickers	MairinDuffy	1	Update at next task meeting	New easier artwork for easier diecutting is done here, Mo is asking max for budget to have them produced.
Banner ad for Four Foundations	MairinDuffy	1	Update at next task meeting	Banner for fp.o that points to the excellent four foundations posts -- Mo has finished the icons. Action happening after Fedora 10 artwork completed.
Workflow for getting video into FedoraTV	KushalDas	1	Update at next task meeting	Kushal will work with JonRob to take ownership of this issue and figure out how to make it easy for multiple folks to update the FedoraTV feed easily.
Simple istanbul videos for F9 features	KushalDas	2	ongoing	We now have many ideas at Marketing/ScreencastIdeas. Now we need to continue to drive people to create them, which will be an ongoing process.
Collateral library on wiki	MairinDuffy	2	update as needed	Great start; see Artwork/MarketingCollateral for latest.
Four Foundations Music Video	GregDeKoenigsberg	2	update sometime in future	Talk to RH creative about a music video starring Fedora's Four Foundations.
MarketingPlan : 1.1.3 -- Key Marketing Messages	MaxSpevack	2	update as needed	Max will update the plan document, mostly settled down for F9
MarketingPlan : 1.1.4 -- Strategies and Tactics	JonathanRoberts and JeroenVanMeeuwen	2	update as needed	Mostly settled down for F9 timeframe
MarketingPlan : 1.1.1.2 -- Target Audience	RahulSundaram	2	update as needed	Settled for F9
MarketingPlan : 1.1.2 -- Brand Positioning	GregDeKoenigsberg	2	update as needed	Settled for F9
Social Networks	BenLewis	2	ongoing	Co-ordinate and produce information and/or howtos regarding the use of Social Networks

Completed Tasks

Task Name	Mentor	Priority	Date Completed	Details
Blog about Four Foundations	DavidNalley	1	Done by 8/21	Blog post per-week til each of the Four Foundations are covered. Freedom Friends Features First
Event box	JeffreyTadlock	1	5/22	Good ideas here, but this is now in the province of the ambassador groups to make it happen.
Local Release Announcements	KarstenWade	1	13 May	KarstenWade got some info out, but maybe not in time -- unclear how much success we've had here, and no good way to follow up.
F9 Ambassador Word of Mouth campaign / release parties!	FrancescoUgolini	1	15 May	Lots of great events all over the world. Yaaay ambassadors!
Press release ( SSS )	PaulFrields, KaraSchiltz	1	13 May	All done!
Gathering as many Fedora Stories as possible	GregDeKoenigsberg	1	5/1	We have all the stories we're going to have for F9.
F9 talking points ( SSS )	PaulFrields	1	22 April	Refer to the previous process as well as the instructions on the source page .
Press kit ( SSS )	PaulFrields, MaxSpevack, KaraSchiltz	1	22 April	DONE -- Live USB press kit and Fedora 9 one-sheet is going out to all media who will be interviewing PaulFrields
Compiling a list of Linux publications	RussellHarrison	1	4/24	We now have a great list of press contacts here .
Examples of success of "4 Fs" in F9	PaulFrields	1	4/3	All done.
Wiki Tutorial for Raleigh folks	MaxSpevack	2	3/27/2008	Good for now
Gathering metrics for mktg purposes	MaxSpevack	1	4/3	The Statistics page will be updated with all of the most interesting numbers we have, and will be linked from the SingleSourceSummary .
Beta Release Overview	KarstenWade	2	ongoing check-in

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