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=== Create the release slogan page ===
=== Create the release slogan page ===


Using the prior release slogan's page as a template, create a new wiki page for the slogan of the current release, purging outdated content and updating it to reflect the working release's name and dates. The naming scheme is [[{{FedoraVersion|short|next}} release slogan]].
Create a new wiki page for the slogan of the current release called [[{{FedoraVersion|short|next}} release slogan]].


Make sure the page is listed under [[:Category:Marketing]], [[:Category:Release Slogan]], and [[:Category:{{FedoraVersion|short|next}}]]
# Edit the page, and add ''only'' this line: <pre>{{subst:Slogan}}</pre>
# Save the page.
# Edit the page again, read the comments found inside the <nowiki><!-- --></nowiki> marks, and follow their instructions.
# Save the page again.


Create redirects to the [[{{FedoraVersion|short|next}} release slogan]] page from commonly mistyped pages and variants on capitalization, such as:
Create redirects to the [[{{FedoraVersion|short|next}} release slogan]] page from commonly mistyped pages and variants on capitalization, such as:
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* [[Fedora{{FedoraVersionNumber|next}} Release Slogan]]
* [[Fedora{{FedoraVersionNumber|next}} Release Slogan]]
* [[{{FedoraVersion|long|next}} release slogan]]
* [[{{FedoraVersion|long|next}} release slogan]]
(Once the links above are the same color as [[{{FedoraVersion|short|next}} release slogan]], you'll know they've all been created.)


=== Prepopulate the release slogan page ===
=== Prepopulate the release slogan page ===
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* [http://lists.fedoraproject.org/mailman/listinfo/devel-announce devel-announce] list
* [http://lists.fedoraproject.org/mailman/listinfo/devel-announce devel-announce] list
* Fedora Insight
* Fedora Insight
* [[Status and microblogging SOP|microblogging/status updates]] on the @fedora feeds


'''FIXME -- is this the right list of mailing lists?'''
'''Remember to set the "reply-to" or "follow up" address to the [http://lists.fedoraproject.org/mailman/listinfo/marketing marketing] list.'''


'''FIXME -- actually link to the URL for each mailing list here.'''
====Email Template====


'''FIXME -- link to some sample announcements.'''
<tt>We need a slogan for the {{FedoraVersion|short|next}} release.  A release slogan is a
short call-to-action that fits the artwork theme from Design, found
at https://fedoraproject.org/wiki/{{FedoraVersion|short|next}}_release_slogan#Themes.
({{FedoraVersion|short|current}}'s slogan was "{{FedoraVersionSlogan|current}}.")


====Email Template====
If you are interested in suggesting ideas for the release slogan,
''Note: This template was borrowed from the [http://lists.fedoraproject.org/pipermail/marketing/2009-September/010788.html F12 cycle call for release slogan ideas.]''
please take a look at the Release Slogan SOP, and the criteria for
selection, at https://fedoraproject.org/wiki/Release_slogan_SOP.
The slogan must be:


We need a slogan for the F13 release. It will be chosen one week from
* short (1-3 words)
now on 3/2. A release slogan is a short call-to-action that fits the
* a call to action
artwork theme from Design,
* positive
https://fedoraproject.org/wiki/F13_release_slogan#Themes. (F12's slogan was "Unite," F11's slogan
was "Reign.")


If you are interested in suggesting ideas for the release slogan, please take a look at the Release Slogan SOP, and the criteria for selection, at https://fedoraproject.org/wiki/Release_slogan_SOP.  The slogan should be short, and a call to action; it should be positive, and reinforce the idea that Fedora can help the end-user achieve something great. It should also reflect some of ideas and themes found in the release artwork, and, if possible, also touch upon the Four Foundations (http://https://fedoraproject.org/wiki/Foundations).  
It should reinforce that Fedora helps the user achieve something great.
It should also reflect some of ideas and themes found in the release
artwork, and, if possible, also touch upon the Four Foundations
(https://fedoraproject.org/wiki/Foundations).  


Please put your slogan ideas here:  
Please put your slogan ideas here:
https://fedoraproject.org/wiki/F13_release_slogan#New_slogan_ideas. Feel
https://fedoraproject.org/wiki/{{FedoraVersion|short|next}}_release_slogan#New_slogan_ideas
free to discuss slogan ideas on this and other mailing lists - but also
make sure to put your ideas in that table on that wiki page so they'll
be counted.


The deadline for submissions is Tuesday 3/2 at 20:00 UTC, which is our  
The deadline for submissions is {DAY} {DATE} {TIME_UTC}, which is our
next Marketing meeting  
next Marketing meeting (https://fedoraproject.org/wiki/Marketing_meetings).
(https://fedoraproject.org/wiki/Marketing_meetings). We'll be discussing  
We'll be discussing submissions there, and then the FPL, Mo Duffy, and
submissions there, and then Mo Duffy will take that input and select the  
the Marketing team lead will take that input and select the final
final slogan on behalf of the Design team on (''need a date here, dude!')' Let me know  
slogan on {DAY} {DATE}. Let me know if you have any questions, comments, or
if you have any questions/comments/concerns - and let the wiki table  
concerns -- and let the wiki table know if you have any ideas!</tt>
know if you have any ideas!


=== Choose a release slogan ===
=== Choose a release slogan ===
The release slogan is chosen by the [[FPL]] in cooperation with the [[Marketing]] team lead and the [[Design]] team lead.  Consideration is given to the criteria shown above.  Localization issues should be acknowledged, but because slogans are inherently linked to language idioms, it may not be possible for the slogan to be equally effective in every language, and preference is given to the Fedora Project's lingua franca.
It may be necessary to choose a short list of acceptable slogans since not every slogan will pass legal review.
=== Send slogan(s) for legal review ===
The [[FPL]] sends one or more slogans to legal counsel for trademark clearance.  Counsel tries to ensure that we aren't trespassing on another companies intellectual property, such as a trademarked slogan.  They return one or more cleared slogans for use by the Marketing team.  If no slogans are cleared, the Marketing team may need to solicit or provide more ideas and try again.


=== Announce the release slogan ===
=== Announce the release slogan ===
By the time the slogan is chosen, or shortly thereafter, the person who submitted the slogan should write an explanation of how the slogan was derived, and what it means to the writer.  This text will help inform the announcements that are then made to lists where the idea-gathering phase was announced.  Another Marketing team individual can write this text if needed.


== Criteria ==
The slogan is announced with ''two separate announcements'':


{{Admon/important | Please read this. | Suggestions which don't follow these guidelines are far less likely to be considered.}}
==== General announcement ====
This announcement goes to the following lists:  [https://lists.fedoraproject.org/mailman/listinfo/marketing marketing], [https://lists.fedoraproject.org/mailman/listinfo/devel-announce devel-announce], [https://lists.fedoraproject.org/mailman/listinfo/ambassadors ambassadors], and [https://lists.fedoraproject.org/mailman/listinfo/design-team design-team].


* The slogan should be short.
Explain how the slogan is relevant to this release, the artwork, and Fedora in general.
* The slogan should be an active sentence, like a command.
** F8: ''Go higher.''
** F9: ''Make waves.''
** F10: ''Fire it up.''
** F11: ''Reign now''
** F12: ''Unite.''
* The slogan should be positive, and reflect the idea that Fedora helps the user achieve something great.
* The slogan should reflect one or more of the [[#Themes | themes]] from the [[#Artwork]] created by the [[Artwork]] team for this release.    It's more important to fit the artwork theme than the four [[foundations]] shown in the [[#Keywords]] section below.


== Important ideas ==
[http://lists.fedoraproject.org/pipermail/marketing/2010-March/011940.html Example slogan announcement from Fedora 13]


=== Themes ===
==== Announcement for translators ====
* Constantine the King
* Constantinople, a town characterized by religious architecture of muslim and christian dynasties.


=== Artwork ===
This announcement goes to the [https://lists.fedoraproject.org/mailman/listinfo/trans-announce trans-announce], [https://lists.fedoraproject.org/mailman/listinfo/ambassadors ambassadors], and [https://lists.fedoraproject.org/mailman/listinfo/marketing marketing] lists.
* [[F12_Artwork#First_Wallpaper_Refresh | Current Rawhide wallpapers]]
* [[F12_Artwork | All F12 art]]


=== Keywords ===
Clarify for translators that if they have trouble translating the slogan, they can either choose something close in meaning, using the informational context above, or come to IRC or the mailing list for help in choosing something appropriate.  Translators are not required to provide a literal translation if that would be problematic in their locale.
* The four foundations
** Features
** Friends
** Freedom
** First


== New slogan ideas ==
[http://lists.fedoraproject.org/pipermail/marketing/2010-March/011941.html Example slogan guidance translators from Fedora 13]
{{Admon/important | This table is for demonstration purposes | Please post ideas at [https://fedoraproject.org/wiki/F13_release_slogan F13 Release Slogan]}}
{|
! Slogan !! Submitter !! Notes
|-
| "share and rule" || [[User:Tannhauser|Fine]] || 'divide and rule' with the idiology of sharing which characerize free and open source software!
|-
| "order the chaos" || [[User:duffy|duffy]] || constantine brought order to chaos; the mosaic patterns are orderly; computers are generally chaotic and Fedora can help you make sense of it
|-
| "Shine" || [[User:Lcafiero|lcafiero]] || F11's slogan was "reign," so what's more fitting after a reign than to shine?
|-
| "The Verdict is out!" || [[User:gsreekantan|gsreekantan]] || 12 members in a jury, so ....
|-
| "Welcome to life" || [[User:tatica|tatica]] || When is a new opportunity, is always a new start
|-
| "Always persevering" || [[User:tatica|tatica]] || Is one of the meanings of "constantine" (the constant)
|-
| "Whoa." || [[User:mdehaan|mdehaan]] || Mandatory Keanu Reeves reference.  (skipping the unneccessary and limiting "must be a command" rule, though technically it is a command if you are a horse, but not in the Keanu sense)
|-
| "Grok." || [[User:Mchua|Mel Chua]] || Mandatory Heinlein reference (along the "bring order (understanding) to chaos" theme, though this is probably not enough of a mainstream reference to really work).
|-
| "Synthesize." || [[User:Mchua|Mel Chua]] || Also attempting to go with the "understanding chaos" theme.
|-
| something-related-to-stepping-stones - what do you call the thing (not stepping) that you do on stepping stones? || [[User:Mchua|Mel Chua]] || The rawhide wallpaper reminds me of stepping stones set through a river - a stable route where you can stand to walk to your destination in the midst of a turbulent stream, without losing any of the surprise and beauty of that stream. I'm quite taken by Mo's "bringing order to chaos" imagery and am trying to find alternative ways to phrase that.
|-
| "Unite." || [[User:Billmcgonigle| Bill McGonigle]] || This works on a few levels.  Most importantly, Fedora unites the great work of thousands into one fantastic whole.  Historically, Constantine was the first Emperor of Rome to practice religious tolerance, allowing one Republic with many cultures (incidentally, he favored mono- rather than poly-theism, another level), and is said to have united the Roman Empire.  Constantinople has been at the cross-roads of cultures throughout its history, an important center of trade and power.  Thematically, the default artwork can be though to represent all the parts of Fedora, coming together in an organized fashion to make something greater. Foundationally: Features, all the many parts of Fedora unite to form a whole; Friends, everybody uniting to make something great; Freedom, people always unite to fight for their freedoms.  This could also be written "From Many, One", and bring in some Virgil as a bonus, but that wouldn't fit the active stance rule.
|}


== Obsolete ideas ==
=== Coordinate with Websites team ===
Send an email to the [https://lists.fedoraproject.org/mailman/listinfo/websites websites] list to notify the [[Websites]] team of the slogan.  File a ticket in the [https://fedorahosted.org/fedora-web fedora-web] issue tracker to have the slogan added to the next release of the Fedora Project website.


== Old themes ==


[[Category:Marketing]][[Category:Release Slogan]]
[[Category:Marketing]][[Category:Release slogan]]

Latest revision as of 14:31, 11 April 2012

Introduction

This page describes the process followed by the Marketing team to make a Release slogan for a Fedora release. If you have suggestions on how to improve these instructions, please edit the page!

Steps

Create the release slogan page

Create a new wiki page for the slogan of the current release called F42 release slogan.

  1. Edit the page, and add only this line: 
    {{subst:Slogan}}
  2. Save the page.
  3. Edit the page again, read the comments found inside the <!-- --> marks, and follow their instructions.
  4. Save the page again.

Create redirects to the F42 release slogan page from commonly mistyped pages and variants on capitalization, such as:

Prepopulate the release slogan page

Get a few people to help you contribute some starter sample ideas to the release slogans page to give people inspiration for getting started. The ideas don't have to be great - they just need to exist. This should only take a few minutes, and is easily done by popping on IRC (perhaps in #fedora-mktg) and asking those who are around if they have any ideas.

Announce a call for release slogan ideas

When you feel the page is ready, announce it to the Fedora community and solicit feedback. We suggest the following publication outlets.

Remember to set the "reply-to" or "follow up" address to the marketing list.

Email Template

We need a slogan for the F42 release. A release slogan is a short call-to-action that fits the artwork theme from Design, found at https://fedoraproject.org/wiki/F42_release_slogan#Themes. (F41's slogan was ".")

If you are interested in suggesting ideas for the release slogan, please take a look at the Release Slogan SOP, and the criteria for selection, at https://fedoraproject.org/wiki/Release_slogan_SOP. The slogan must be:

  • short (1-3 words)
  • a call to action
  • positive

It should reinforce that Fedora helps the user achieve something great. It should also reflect some of ideas and themes found in the release artwork, and, if possible, also touch upon the Four Foundations (https://fedoraproject.org/wiki/Foundations).

Please put your slogan ideas here: https://fedoraproject.org/wiki/F42_release_slogan#New_slogan_ideas

The deadline for submissions is {DAY} {DATE} {TIME_UTC}, which is our next Marketing meeting (https://fedoraproject.org/wiki/Marketing_meetings). We'll be discussing submissions there, and then the FPL, Mo Duffy, and the Marketing team lead will take that input and select the final slogan on {DAY} {DATE}. Let me know if you have any questions, comments, or concerns -- and let the wiki table know if you have any ideas!

Choose a release slogan

The release slogan is chosen by the FPL in cooperation with the Marketing team lead and the Design team lead. Consideration is given to the criteria shown above. Localization issues should be acknowledged, but because slogans are inherently linked to language idioms, it may not be possible for the slogan to be equally effective in every language, and preference is given to the Fedora Project's lingua franca.

It may be necessary to choose a short list of acceptable slogans since not every slogan will pass legal review.

Send slogan(s) for legal review

The FPL sends one or more slogans to legal counsel for trademark clearance. Counsel tries to ensure that we aren't trespassing on another companies intellectual property, such as a trademarked slogan. They return one or more cleared slogans for use by the Marketing team. If no slogans are cleared, the Marketing team may need to solicit or provide more ideas and try again.

Announce the release slogan

By the time the slogan is chosen, or shortly thereafter, the person who submitted the slogan should write an explanation of how the slogan was derived, and what it means to the writer. This text will help inform the announcements that are then made to lists where the idea-gathering phase was announced. Another Marketing team individual can write this text if needed.

The slogan is announced with two separate announcements:

General announcement

This announcement goes to the following lists: marketing, devel-announce, ambassadors, and design-team.

Explain how the slogan is relevant to this release, the artwork, and Fedora in general.

Example slogan announcement from Fedora 13

Announcement for translators

This announcement goes to the trans-announce, ambassadors, and marketing lists.

Clarify for translators that if they have trouble translating the slogan, they can either choose something close in meaning, using the informational context above, or come to IRC or the mailing list for help in choosing something appropriate. Translators are not required to provide a literal translation if that would be problematic in their locale.

Example slogan guidance translators from Fedora 13

Coordinate with Websites team

Send an email to the websites list to notify the Websites team of the slogan. File a ticket in the fedora-web issue tracker to have the slogan added to the next release of the Fedora Project website.

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