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= WIP Marketing Plan Fedoraproject = | |||
=== Sequences === | |||
Step 2: Inventory check (looking from outside to inside) | Step1: Survey (looking from inside to inside) <br> | ||
- how satisfied are the users, the community, friends, world... | - in what we are good (e.g. Opensource OS, Communitybuilding) <br> | ||
- what do they say about strong leadership, bleeding edge OS | - in what we are bad <br> | ||
- strength and weakness [ PRO | CON ] | - Quantification (-> Ambassadors / Contributors fluctuations (coming and going) ) <br> | ||
<br> | |||
Step 2: Inventory check (looking from outside to inside) <br> | |||
- how satisfied are the users, the community, friends, world... <br> | |||
- what do they say about strong leadership, bleeding edge OS <br> | |||
- strength and weakness [ PRO | CON ] <br> | |||
<br> | |||
Step 3: (surround) audit <br> | |||
- where are we standing compared to other FOSS Projects <br> | |||
- what influences the project <br> | |||
- complete Audit = Inventory check plus (surround) audit <br> | |||
<br> | |||
Step 4: analyze <br> | |||
- what if...? <br> | |||
- competitor monitoring <br> | |||
<br> | |||
Step 5: the goals <br> | |||
- longtime planing >= 5 years <br> | |||
- alternatives (if, then...) <br> | |||
- quantitative measurably (statistics; e.g. how many press releases we get out in the field <br> | |||
with one PM / country <br> | |||
- mission & vision -> freedom, friends, features, first <br> | |||
<br> | |||
Step 6: Options <br> | |||
<br> | |||
Step 7: the marketing plan <br> | |||
<br> | |||
<hr> | |||
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting | |||
Revision as of 23:14, 8 January 2010
WIP Marketing Plan Fedoraproject
Sequences
Step1: Survey (looking from inside to inside)
- in what we are good (e.g. Opensource OS, Communitybuilding)
- in what we are bad
- Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )
Step 2: Inventory check (looking from outside to inside)
- how satisfied are the users, the community, friends, world...
- what do they say about strong leadership, bleeding edge OS
- strength and weakness [ PRO | CON ]
Step 3: (surround) audit
- where are we standing compared to other FOSS Projects
- what influences the project
- complete Audit = Inventory check plus (surround) audit
Step 4: analyze
- what if...?
- competitor monitoring
Step 5: the goals
- longtime planing >= 5 years
- alternatives (if, then...)
- quantitative measurably (statistics; e.g. how many press releases we get out in the field
with one PM / country
- mission & vision -> freedom, friends, features, first
Step 6: Options
Step 7: the marketing plan
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting