From Fedora Project Wiki
WIP Marketing Plan Fedoraproject
Sequences
Step1: Survey (looking from inside to inside)
- in what we are good (e.g. Opensource OS, Communitybuilding)
- in what we are bad
- Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )
Step 2: Inventory check (looking from outside to inside)
- how satisfied are the users, the community, friends, world...
- what do they say about strong leadership, bleeding edge OS
- strength and weakness [ PRO | CON ]
Step 3: (surround) audit
- where are we standing compared to other FOSS Projects
- what influences the project
- complete Audit = Inventory check plus (surround) audit
Step 4: analyze
- what if...?
- competitor monitoring
Step 5: the goals
- longtime planing >= 5 years
- alternatives (if, then...)
- quantitative measurably (statistics; e.g. how many press releases we get out in the field
with one PM / country
- mission & vision -> freedom, friends, features, first
Step 6: Options
Step 7: the marketing plan
Original document could be found at http://wonderer.fedorapeople.org/
Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting