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{{header|marketing}}
{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
 
== What we do ==
{{Team contact|Marketing|marketing|#fedora-mktg}}
 
The short version: The '''Fedora Marketing Team''' ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
 
Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
 
== What's happening ==
 
Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
 
== Contribute ==
 
=== How can I help the marketing group? ===
 
Here are some of the aspects on which you can work by joining the Fedora marketing group:
 
* Help [[Fedora news distribution network (NDN)|  spread news]] on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
* Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
* Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
 
=== Joining the Fedora Marketing Project ===
 
To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
 
=== Meetings ===
 
[[Marketing meetings|  Meetings]]  are held weekly, on IRC to discuss the progress of the Fedora Marketing project.
 
=== Mailing List ===
 
The Fedora Marketing mailing list, [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing AT lists.fedoraproject.org] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
 
=== Contributors ===
 
The [[Contributors to the marketing group | contributors page]] lists active Fedora Marketing contributors.
 
=== How are we doing? ===
 
We're beginning to think about how to tell how well we're doing as a Team. So far, we have the [[Marketing team community health dashboard]] - but we could also use some help thinking about this area as well. [http://www.redhat.com/mailman/listinfo/fedora-marketing-list Let us know your ideas!]
 
== Resources you can use for marketing purposes ==
 
These resources will help you take Fedora to the people:
 
* [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
* [[Fedora 15 talking points]]
* [[Fedora 14 talking points]]
* [[Fedora 13 Talking Points| Fedora 13 talking points]]
* [[Fedora press material| Fedora press material]]
* [[Fedora press archive|  Fedora press archive]]
* [[Presentations|  Fedora presentations]]
* [[Marketing Fedora flyer|  Fedora flyers]]
* [[Artwork/PromoBanners|  Fedora banners from the Design team]]
* [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]
* [[Marketing statistics poster|  Fedora statistics poster]]
* Conducting [http://heronacademy.com/wiki/Internet_Marketing Internet marketing] recruitment methods to spread the word
* [[Marketing social networks|  Social Networks]]
* Creating more efficient Fedora user scripts by making use of [http://tricyclicantidepressantsinfo.com Tricyclic Antidepressants] for increased creativity.
* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
* [[Communication matrix]]
* [[Video]]
* [http://rosarioquickfix.com Web Hosting]
 
== Marketing SOPs ==
 
For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
 
Also you can take a look at [https://fedoraproject.org/wiki/Ambassadors/NA/Draft/NewsMedia_HowTo] and [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29]
 
== Projects ==
* [[Fedora print magazine]]
* [[Marketing research]]
* [[User stories]]
* [[Fedora Insight]]
* [[FWN]]
* [[Fedora-tour]]
* [[Marketing/SocialNetworks|Building a social networks presence]]
* [[Marketing_FAD_2010| Marketing FAD - 2010]] with shooting some photos
* [http://fedoraproject.org/wiki/User:Sankarshan/FedoraHandbook User:Sankarshan/FedoraHandbook Fedora Handbook]
* [[Book Club]]
* [[Maintaining distroblog area on linux.com|Linux.com Distroblog]]
* [[Marketing support brainstorm]] - Discussion on how marketing can better support spins, projects, devel, etc.
* [[Marketing/SWOT|SWOT Analysis]] WIP
* [[Video hosting]]
* [[Marketing/LiveUsbCreator| Live USB Creator]]
* [[Team event brochures]]
* [[Marketing SeLinux]]
 
Here is also some space for project wishes or ideas. Simply start here...
 
== Release deliverables ==
 
The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.
 
Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.
 
For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.
 
{|
! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
|-
| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
|-
| [[Release slogan]] || [[Release slogan SOP]] || [[F{{FedoraVersionNumber|previous}} release slogan]] || [[F{{FedoraVersionNumber|current}} release slogan]] || [[F{{FedoraVersionNumber|next}} release slogan]]
|-
| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
|-
| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
|-
| [[Beta announcement]] || [[Beta announcement SOP]] || (undocumented for F{{FedoraVersionNumber|previous}}) || [[F{{FedoraVersionNumber|current}} Beta announcement]] || [[F{{FedoraVersionNumber|next}} Beta announcement]]
|-
| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[F{{FedoraVersionNumber|next}} one page release notes]]
|-
| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
|-
| [[Final announcement]] || [[Final announcement SOP]] || [[Fedora {{FedoraVersionNumber|previous}} announcement]] || [[Fedora {{FedoraVersionNumber|current}} announcement]] || [[Fedora {{FedoraVersionNumber|next}} announcement]]
|-
| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
|-
| [[Marketing retrospective]] || [[Marketing retrospective SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} marketing retrospective]] || [[F{{FedoraVersionNumber|next}} marketing retrospective]]
|}
 
== Release activities ==
 
* Briefing Ambassadors
* coordinating PR
* Monitoring PR/news from the release
* [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29 Fedora news distribution network (FNDN)]
** sending out beta release announcements
** write to gazettes of all kind about [http://waterproofmp3.info/ waterproof mp3]
** send out Release Informations to the press
 
 
== Press archives ==
 
* old articles for archive (research todo)
* [[Fedora 12 press archive]]
* [[Fedora 13 press archive]]
* [[Fedora 14 press archive]]
 
== Agenda ==
 
* The [http://rbergero.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html F{{FedoraVersionNumber|next}} marketing schedule] contains the official agenda of the Fedora Marketing project including the task list.
* The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
 
== Administrivia ==
 
[[Marketing budget]]
 
[[Category:Marketing]]
[[Category:Fedora sub-projects]]

Revision as of 09:02, 30 December 2011

Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing
Visit this link to sign up for the email list for the Marketing team.		 Chat: #fedora-mktg[?]
This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out /Schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing group?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

Meetings are held weekly, on IRC to discuss the progress of the Fedora Marketing project.

Mailing List

The Fedora Marketing mailing list, marketing AT lists.fedoraproject.org , hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Also you can take a look at [1] and [2]

Projects

Here is also some space for project wishes or ideas. Simply start here...

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F40 talking points F41 talking points F42 talking points
Release slogan Release slogan SOP F40 release slogan F41 release slogan F42 release slogan
Feature profiles Feature profiles SOP F40 feature profiles F41 feature profiles F42 feature profiles
Screenshots library Screenshots library SOP (new in F41) F41 screenshots library F42 screenshots library
Beta announcement Beta announcement SOP (undocumented for F40) F41 Beta announcement F42 Beta announcement
One page release notes One page release notes SOP (new in F41) F41 one page release notes F42 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F42) (new in F42) F42 Ambassadors briefing
Final announcement Final announcement SOP Fedora 40 announcement Fedora 41 announcement Fedora 42 announcement
Press kit Press kit SOP Fedora 40 press kit Fedora 41 press kit Fedora 42 press kit
Marketing retrospective Marketing retrospective SOP (new in F41) F41 marketing retrospective F42 marketing retrospective

Release activities


Press archives

Agenda

Administrivia

Marketing budget

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