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{{header|marketing}} | |||
{{admon/note|NOTE:|This webpage is based in various notes and concepts I've taken from my "Marketing Studies" classes and pretends to cover some very basic principals regarding surveys, questionnaires and so on. I'm trying to make this a non-technical oriented document.}} | |||
= Principals of Surveys and Questionnaires = | |||
When the elements of the targeted population for a study are high the entire process can be very long and usually translates into very high costs. In this cases, Marketing professionals try to set a sample of the population which shares the key characteristics that are to be studied. The process should contemplate the following: | |||
* Definition of the Survey Unit | |||
* Sample Dimension | |||
* Processing of Sample selection | |||
== Definition of the Survey Unit == | |||
== Sample Dimention == | |||
== Processing of Sample Selection == | |||
= Questionnaires = | |||
== Dimension and Structure of the Questionnaire == | |||
== Question Categories == | |||
== Errors to Avoid == | |||
= Questionnaire Methods = | |||
== Postal Inquiries == | |||
== Phone Inquiries == | |||
== Face-to-Face Inquiries == | |||
== Inquiries by Observation == | |||
= Sources of Mistake = | |||
== Sampling Errors == | |||
== Information Retrieval Errors == | |||
= Data Mining and Analysis = | |||
== Interdependency Relational Methods == | |||
== Dependency Relational Methods == | |||
[[Category:Marketing]] | |||
Revision as of 16:36, 2 April 2010
NOTE:
This webpage is based in various notes and concepts I've taken from my "Marketing Studies" classes and pretends to cover some very basic principals regarding surveys, questionnaires and so on. I'm trying to make this a non-technical oriented document.
This webpage is based in various notes and concepts I've taken from my "Marketing Studies" classes and pretends to cover some very basic principals regarding surveys, questionnaires and so on. I'm trying to make this a non-technical oriented document.
Principals of Surveys and Questionnaires
When the elements of the targeted population for a study are high the entire process can be very long and usually translates into very high costs. In this cases, Marketing professionals try to set a sample of the population which shares the key characteristics that are to be studied. The process should contemplate the following:
- Definition of the Survey Unit
- Sample Dimension
- Processing of Sample selection