Marketing

Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out /Schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing group?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

• Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
• Solicit Linux User Groups members to use and contribute to Fedora.
• Dispel common myths and educate the public about Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

Meetings are held weekly, on IRC to discuss the progress of the Fedora Marketing project.

Mailing List

The Fedora Marketing mailing list, marketing AT lists.fedoraproject.org , hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

• Fedora Overview
• Fedora 13 talking points
• Fedora 12 talking points
• Fedora press material
• Fedora press archive
• Fedora presentations
• Fedora Pool Systems
• Fedora flyers
• Fedora banners from the Design team
• Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team
• Fedora statistics poster
• Social Networks
• /MarketingPlan - slightly outdated, but strategic ideas on Fedora Marketing.
• Follow us on identi.ca and twitter!
• Contributor maps - where are the people in each Fedora group? (Note: These maps do not show Fedora accounts with privacy flags set, or without lat/long coordinates in the Fedora Account System.)
• Communication matrix
• Video

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Also you can take a look at [1] and [2]

Projects

• Fedora print magazine
• Marketing research
• User stories
• Fedora Insight
• FWN
• Fedora-tour
• Building a social networks presence
• Marketing FAD - 2010 with shooting some photos
• User:Sankarshan/FedoraHandbook Fedora Handbook
• Book Club
• Linux.com Distroblog
• Marketing support brainstorm - Discussion on how marketing can better support spins, projects, devel, etc.
• SWOT Analysis WIP
• Video hosting
• Live USB Creator
• Team event brochures

Here is also some space for project wishes or ideas. Simply start here...

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type	SOP (how to make)	Last supported release	Current release	Release in development
Talking points	Talking points SOP	F11 talking points	F12 talking points	F13 talking points
Release slogan	Release slogan SOP	F11 release slogan	F12 release slogan	F13 release slogan
Feature profiles	Feature profiles SOP	F11 feature profiles	F12 feature profiles	F13 feature profiles
Screenshots library	Screenshots library SOP	(new in F13)	(new in F13)	F13 screenshots library
Beta announcement	Beta announcement SOP			F13 Beta announcement
One page release notes	One page release notes SOP	(new in F12)	F12 one page release notes	F13 one page release notes
Ambassadors briefing	Ambassadors briefing SOP	(new in F13)	(new in F13)	F13 Ambassadors briefing
Final announcement	Final announcement SOP	Release Announcement for F11	Fedora 12 Announcement	Fedora 13 announcement
Press kit	Press kit SOP	F11 press kit	F12 press kit	F13 press kit
Marketing postmortem	Marketing postmortem SOP	(new in F12)	F12 marketing postmortem	F13 marketing postmortem

Release activities

• Briefing Ambassadors
• coordinating PR
• Monitoring PR/news from the release
• Fedora news distribution network (FNDN)
  • sending out beta release announcements
  • write to gazettes of all kind
  • send out Release Informations to the press

Press archives

• old articles for archive (research todo)
• F12 Press Archive
• F13 Press Archive

Agenda

• The Marketing F12 schedule contains the official agenda of the Fedora Marketing project including the task list.
• The Marketing brain dump is our sandbox for new ideas, thoughts, and future Marketing goals.

Administrivia

Marketing budget