Marketing

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Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing Visit this link to sign up for the email list for the Marketing team.	Chat: #fedora-mktg[?] This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out Our Schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing group?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

• Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
• Solicit Linux User Groups members to use and contribute to Fedora.
• Dispel common myths and educate the public about Fedora.
• Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Meetings

Meetings are held on Thursdays at 3 p.m. ET.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

We're also cleaning up the wiki.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

• Fedora Overview
• Talking points
• Fedora press material
• Fedora press archive
• Fedora presentations
• Fedora flyers
• Fedora banners from the Design team
• Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team
• Fedora statistics poster
• Social Networks
• Link tracking for generating URLs that can be tracked non-invasively from logs
• /MarketingPlan - slightly outdated, but strategic ideas on Fedora Marketing.
• Follow us on identi.ca and twitter! (Also you can follow Planet Fedora on both identi.ca and twitter.)
• Communication matrix
• Video
• For the more PR-oriented, a News Media Howto and the Fedora News Distribution Network.

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Marketing team occasionally starts up special projects - here are a few we've worked on lately.

• User stories
• Fedora Insight
• FWN
• Add your ideas here!

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type	SOP (how to make)	Last supported release	Current release	Release in development
Talking points	Talking points SOP	F40 talking points	F41 talking points	F42 talking points
Release slogan	Release slogan SOP	F40 release slogan	F41 release slogan	F42 release slogan
Feature profiles	Feature profiles SOP	F40 feature profiles	F41 feature profiles	F42 feature profiles
Screenshots library	Screenshots library SOP	(new in F41)	F41 screenshots library	F42 screenshots library
Alpha announcement	Alpha announcement SOP	F40 Alpha release announcement	F41 Alpha release announcement	F42 Alpha release announcement
Beta announcement	Beta announcement SOP	F40 Beta announcement	F41 Beta release announcement	F42 Beta announcement
One page release notes	One page release notes SOP	(new in F41)	F41 one page release notes	F42 one page release notes
Ambassadors briefing	Ambassadors briefing SOP	(new in F42)	(new in F42)	F42 Ambassadors briefing
Final announcement	Final announcement SOP	F40 release announcement	F41 release announcement	F42 release announcement
Press kit	Press kit SOP	Fedora 40 press kit	Fedora 41 press kit	Fedora 42 press kit
Marketing retrospective	Marketing retrospective SOP	(new in F41)	F41 marketing retrospective	F42 marketing retrospective

Release activities

• Briefing Ambassadors
• coordinating PR
• Monitoring PR/news from the release
• Fedora news distribution network (FNDN)
  • sending out beta release announcements
  • send out Release Informations to the press

Press archives

• old articles for archive (research todo)
• Fedora 12 press archive
• Fedora 13 press archive
• Fedora 14 press archive

Agenda

• The Fedora 42's Marketing Schedule page contains the official agenda of the Fedora Marketing project including the task list.
• The Marketing brain dump is our sandbox for new ideas, thoughts, and future Marketing goals.

Administrivia

Marketing budget