Meeting:Marketing meeting 2009-03-03

themayor	okay its 4pm here in nyc and 21.00utc elsewhere	22:00
themayor	lets get this show on the road	22:00
themayor	should we roll call again?	22:00
moixs	Steven Moix	22:01
rmenezes	RodrigoMenezes	22:01
-->| tw2113 (n=tw2113@fedora/tw2113) has joined #fedora-mktg		22:01
* stickster woo		22:01
themayor	Jack	22:01
* themayor waves to stickster		22:01
* heffer is guest		22:01
spevack	Max "The Moderator" Spevack	22:02
themayor	hahaha	22:02
* GeroldKa GeroldKassube		22:02
stickster	pfft	22:02
ianweller	.wikilink ianweller	22:02
ianweller	aww, no zodbot? :(	22:02
themayor	that didnt work so well	22:02
themayor	im afraid zodbot is no longer with us ian	22:02
* mizmo - Mairin Duffy		22:02
tw2113	did i show up in time for a meeting?	22:03
themayor	yup	22:03
ianweller	tw2113: yes you did!	22:03
themayor	this is our new meeting time!	22:03
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:03
tw2113	awww, i even get food during it	22:03
-->| mprice_ (n=michael@cpe-24-164-122-10.neo.res.rr.com) has joined #fedora-mktg		22:03
* ianweller is gonna move really quick so that he can get a dr. pepper		22:03
themayor	yeah	22:03
themayor	alright so lets get going	22:03
tw2113	MichaelBeckwith	22:03
themayor	actually the first thing i want to discuss is the picture book	22:03
themayor	i would like ideally, by the time we end this discussion have the critical path forward mapped out	22:04
mizmo	its superficial of me but i think the form needs to be restyled a bit to look nicer	22:04
mizmo	some of the lawyer edits messed up the style hehe	22:04
tw2113	another thing lawyers are good for	22:04
themayor	and this should end up on the wiki sometime in the next couple of hours, and work should progress very rapidly	22:04
|<-- kital has left freenode (Remote closed the connection)		22:05
themayor	ianweller: did you get that pop yet?	22:05
mizmo	design eye for the legal guy (or gal as the case was i think)	22:05
|<-- lcafiero has left freenode ("Leaving")		22:05
themayor	haha	22:05
ianweller	i'm back :)	22:05
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:05
themayor	alright, read the scrollback, i want you to take the drivers seat for the next few minutes	22:06
ianweller	ohh boy.	22:06
themayor	hahaha	22:06
|<-- nihed has left freenode ("Leaving")		22:06
ianweller	mizmo: if you wanna fix the design of the release form then sure :)	22:06
ianweller	send me a new one when you're done	22:06
ianweller	ummm. where to start	22:06
themayor	give us the update, whats up with pricing? whats the format, how do we move forward and where is that on that on the wiki?	22:07
ianweller	it's nowhere on the wiki cuz i'm damn lazy, i'll fix that after the meeting	22:07
* spevack is curious to know what people think of his suggestion on mapping out a plan for each page of the book. but all in good time :)		22:07
ianweller	spevack: i liked that idea fyi	22:07
themayor	yeah, mizmo what do you think about that?	22:07
themayor	is that something that is easily done without having all the pictures or knowing what they will be yet?	22:08
ianweller	i think that if we assign pages then we can get a lot more done, quickly.	22:08
mizmo	themayor, i think thats a better approach	22:08
|<-- KC0WYC has left freenode (Read error: 104 (Connection reset by peer))		22:08
|<-- EvilBob has left freenode (Read error: 104 (Connection reset by peer))		22:08
ianweller	well we need One Style to Rule Them All to keep flow throughout the book	22:08
mizmo	i think we need to track down the folks in the photos from fudcon in january, get their names and stories for the book	22:08
mizmo	maybe work out some kind of format for the stories	22:08
ianweller	could we ask them to just answer "what does Fedora mean to you?"	22:09
themayor	okay well are we going with pictures and text or just pictures?	22:09
mizmo	i think we need some text	22:09
ianweller	themayor: pictures and text	22:09
ianweller	it's much harder to tell a story with pictures alone	22:09
|<-- kital has left freenode (Remote closed the connection)		22:09
ianweller	anywho. back to themayor's original question... about size, cost, etc.	22:10
tw2113	at least a specific story, just pictures allows many interpretations	22:10
ianweller	i believe that i posted to the mailing list that we would do a paperback, full-color 8.5" x 8.5" book	22:10
themayor	yup	22:10
spevack	+1 to text	22:10
ianweller	i would love to make this hardcover but LSI doesn't provide for color interior with hard cover	22:10
themayor	yeah thats fine paperback suits this better i feel anyway and its cheaper	22:11
ianweller	yeah, the more i think about it the more i like paperback	22:11
spevack	ianweller: coffee table book for the 10 year anniversary :)	22:11
themayor	its not 10 years is it?	22:11
themayor	no way	22:11
spevack	not yet	22:11
mizmo	i used fc1 in 2003 i thought	22:11
mizmo	2004 maybe?	22:12
ianweller	it's been like, 6 at the most, right?	22:12
spevack	right, i'm saying we'll do the hardcover book when we get to 10 years	22:12
ianweller	10 releases, five years... :)	22:12
spevack	ignore me :)	22:12
ianweller	anywho.	22:12
mizmo	lol	22:12
* mizmo claps for spevack; good idea :)		22:12
ianweller	i've got LSI's PDF on another workspace and it says that the cost of that size is USD$1 plus $0.09 per page. so the cost of a 100-page book would be $10.00, for example.	22:12
ianweller	i believe that the initial plan was an 80-page book	22:12
mizmo	thats way reasonable	22:12
ianweller	yeah :)	22:12
spevack	well, cost certainly seems fine	22:12
themayor	yeah ian can you please post up that pdf to the wiki too at some point?	22:13
ianweller	themayor: it's somewhere in ianweller.fedorapeople.org	22:13
ianweller	lsi-docs or something	22:13
* ianweller will just get it :P		22:13
themayor	okay great and then beyond that the format is completely up to us or are we using one of their templates?	22:14
ianweller	we send them a PDF. so it's all up to us	22:14
ianweller	http://ianweller.fedorapeople.org/lsi-docs/US%20COLOR%20PRICE%20SHEET%20091508.pdf <-- pdf i'm looking at	22:14
ianweller	anywho, this is hopefully where the "artsy" folk except me come in. because i haven't a clue about how we should desing the pages	22:15
ianweller	design*	22:15
themayor	this sounds like a job for super mizmo	22:15
mizmo	once the f11 wallpaper is in	22:16
ianweller	well, i'm not trying to add to her pile of things to do :)	22:16
mizmo	i will start making some mocks :)	22:16
spevack	well, one option that immediately comes to mind is the "high school yearbook" where you just let people design their own page :P	22:16
* herlo is here now		22:16
ianweller	mizmo: thank you :D	22:16
ianweller	herlo: hi!	22:16
spevack	but i don't remember what the theme of the book was supposed to be	22:16
ianweller	spevack: "four foundations" is all we've got right now	22:16
mizmo	i have a few artsy fartsy books with interesting layouts that might be inspirational	22:16
* tw2113 has a book from AIGA with a bunch of that type of stuff		22:16
mizmo	the basic kind of layout im thinking is photos along the binding, and small captions in a narrow column along the top outer edge of the page	22:17
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:17
spevack	ianweller: right, since it's all one book now. my idea maybe works for the "folks" part... but whatever. I feel strongly about figuring out the general outline of the book, less about how each page is structured.	22:17
mizmo	tw2113, totally, the aiga 365 books are good examples	22:17
ianweller	s/folks/friends/	22:17
tw2113	i have #29	22:17
mizmo	you know what	22:17
mizmo	before we solidify the layout / dimensions	22:17
mizmo	maybe we should look through some arty books just to see	22:18
mizmo	i have this aiga 365 book in my hands right now	22:18
mizmo	it's maybe 6" x 6"	22:18
mizmo	its pretty neat	22:18
tw2113	i can look through mine some more later	22:18
ianweller	i initially wanted to do a square book. 8.5" x 8.5" is all that LSI offers afaik	22:18
mizmo	what kind of binding?	22:18
|<-- themayor has left freenode (Read error: 54 (Connection reset by peer))		22:18
ianweller	"perfect bind"	22:19
mizmo	it might be interesting to do something like	22:19
ianweller	so a thicker paperback	22:19
mizmo	spiral bind, with a flap in one side of the cover	22:19
mizmo	so it could be used as a stand-up decoration	22:19
mizmo	or even a calendar	22:19
mizmo	(altho calendars bad, they get outdated :) )	22:19
-->| jainbasil (n=guest@202.83.54.90) has joined #fedora-mktg		22:19
mizmo	what if we took a spin on it like	22:19
-->| themayor (n=jack@ool-18b8c9c9.dyn.optonline.net) has joined #fedora-mktg		22:20
mizmo	making it a manual for how to be more fedora in your life	22:20
|<-- kital has left freenode (Remote closed the connection)		22:20
mizmo	and each chapter, one for each of the four foundations,	22:20
mizmo	we have photos from people who identify with one of the foundations and talk about how that foundation guides their life	22:20
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:20
mizmo	but the styling and stuff	22:20
themayor	by the way sorry, due to the storm, our internet lines got messed up last night, i might fade in and fade out	22:20
mizmo	is kind of like instructional	22:20
themayor	it was doing the same earlier and stopped and now its happening again	22:20
e1luca	this is Ewan Luca (User:E1luca) I'm an new ambassador but pls hear me. I've done printing (magazines for 14 yrs now). Why don't we get first the pictures and the stories. The layout will came naturaly than	22:20
tw2113	the AIGA book i have http://graphichug.com/2009/01/05/aiga-365-29/	22:20
themayor	i like that, pick one of the four foundations	22:20
mizmo	kind of like the queer eye for the straight guy books	22:21
themayor	and talk about it	22:21
themayor	send us a picture	22:21
* ianweller blinks, throttles his head, and refocuses		22:21
mizmo	not just be pictures of people and their stories, but be a call to action	22:21
mizmo	like	22:21
mizmo	okay for example, here is a picture of mo wearing a fedora bubble sticker on her head	22:21
mizmo	she identifies with freedom	22:21
tw2113	"how you can be in the next book"	22:21
ianweller	e1luca: hi! welcome :)	22:22
mizmo	the blurb could be something like, mo lives her life with freedom, she frees all of the artwork she creates with open licenses	22:22
mizmo	and then the instructional blurb would be	22:22
themayor	hey e1luca! thanks for joining us	22:22
heffer	how about a mosaic made up from the hackergotchis? :D	22:22
mizmo	"is there any artwork or other creative media that you've made that you haven't freed? do you think it might be useful to someone else? consider freeing some media today"	22:22
ianweller	e1luca: we can have a layout with some filler images while we wait on getting the large amount of photos we need, right?	22:22
themayor	heffer thats cool for the last couple of pages maybe	22:22
themayor	or maybe the first couple	22:22
stickster	or endpapers. Anyhoo...	22:22
themayor	although one point i want to make	22:23
e1luca	@ ian. yes we can. I can try something if you like	22:23
heffer	that's what i thought about as well. maybe the fedora logo or would that be utter abuse of the logo guidelines?	22:23
ianweller	e1luca: that'd be lovely. all the mockups we can get and collaborate on would be wonderful :)	22:23
themayor	from working on this type of stuff before, i find that if we have a theme and let people submit pictures and text and whatever, the layout eventually comes naturally	22:23
themayor	but of course some initial mockups are good to have	22:23
ianweller	yeah if we just get a theme down	22:23
themayor	and yes, design your own page is a great idea too	22:23
mizmo	i guess what im proposing then, is the theme could be: "how to be fedora: an instructional guide"	22:23
mizmo	or "how to live fedora"	22:24
mizmo	something like that	22:24
heffer	is the print borderless?	22:24
ianweller	ok so because i've been in lots of meetings with spevack now i've become accustomed to liking task lists.	22:24
tw2113	"Bring the F in"	22:24
themayor	hahaha	22:24
-->| KC0WYC (n=rpjensen@fedora/bobjensen) has joined #fedora-mktg		22:24
-->| EvilBob (n=EvilBob@fedora/bobjensen) has joined #fedora-mktg		22:24
spevack	ianweller: :D glad to know i have such a positive impact on the lives of our youth	22:24
ianweller	so. task list time!	22:24
|<-- fbijlsma has left freenode ("Leaving")		22:24
tw2113	i can try and help the mo out with layout stuff	22:25
|<-- kital has left freenode (Remote closed the connection)		22:25
spevack	ianweller: you should join one of our weekly commarch phone calls if you really want to see me weave my web of mastery :P	22:25
|<-- No5251 has left freenode (Read error: 110 (Connection timed out))		22:25
tw2113	i have some experience there from school newspapers	22:25
ianweller	ok. first thing, i think, is to get the photos as quickly as possibe.	22:25
ianweller	possible*	22:25
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:25
ianweller	so i think the community needs to be made more aware that this is happening, and hopefully by next week we'll start accepting photos.	22:26
themayor	well if we have everything up on the wiki, we can all start blogging about it	22:26
themayor	and if that place to upload photos exists	22:26
heffer	flood planet?	22:26
ianweller	themayor: i'm thinking of going as far as adding a 200x100px image to the sidebar of the fp.o websites	22:26
moixs	Yes, just make the picture book project visible on the wiki, it's really well hidden now :p	22:26
ianweller	where the F11 alpha image is now, just put it in the rotation	22:26
themayor	yup, ianweller, that works too	22:27
<--| jainbasil has left #fedora-mktg		22:27
* ianweller starts making a task list		22:27
ianweller	* on the wiki	22:27
themayor	okay ian, here is what im gonna ask of you	22:28
|<-- kital has left freenode (Remote closed the connection)		22:28
themayor	can you please weave the task list into the current schedule?	22:28
themayor	so that this way we have one point of reference	22:28
ianweller	where is that	22:28
themayor	Marketing_F11_schedule	22:28
themayor	and also, i can count on you to update the picture book wiki page right?	22:29
ianweller	yeah.	22:29
ianweller	is beta release seriously supposed to be today? wow	22:30
ianweller	or did that get pushed	22:30
|<-- mimage has left freenode ("Leaving")		22:30
* tw2113 thinks of all the work left for the art team		22:30
spevack	Schedule	22:30
spevack	pushed	22:30
spevack	3 weeks	22:30
themayor	okay awesome, and feel free to ping mo and the art folks sparingly	22:30
ianweller	ok. so i'm gonna throw out some things that need to be done and people can grab them or not	22:30
spevack	the marketing schedule is wrong now	22:30
themayor	yeah it was pushed	22:30
themayor	we will update it	22:30
themayor	spevack: ill do it after the meeting	22:30
spevack	*nod*	22:31
-->| lcafiero (n=larry@dsl-63-249-115-153.cruzio.com) has joined #fedora-mktg		22:31
themayor	its good because we have until next week (or two) to finalize a few things	22:31
* inode0 has a marketing question for the end if there is time ... and if he can be pinged :)		22:31
ianweller	umm ok. first task will be a 200x100px 'now accepting photos' banner for the fp.o sidebar	22:31
spevack	sounds good	22:31
* ianweller counts to 10		22:31
tw2113	i'll take it	22:31
themayor	ian, create a task list with everything you need and splice it into the f11 schedule then	22:31
themayor	and we can follow up from there from now on	22:32
tw2113	i have an idea for it already	22:32
ianweller	tw2113: sweet!	22:32
ianweller	i'll put that one under "feature freeze"	22:32
themayor	you can even tag those tasks something like for Pciture book	22:32
tw2113	and i have time, and if i stay motivated, it'll get started today	22:32
heffer	is there guideline in which format the photos need to be submitted (min. resolution/JPEG/RAW etc.)	22:32
ianweller	heffer: it'll be jpeg, but if the photographer has a RAW photo then we'll ask them to mention that.	22:32
moixs	heffer: yes, that's probably in the page ianweller needs to take care of	22:32
ianweller	which means i need to double check the photo submission guidelines	22:32
moixs	heffer: Marketing/Fedora_Picture_Book	22:33
ianweller	um. ok i need a photographer to look over the photo submission guidelines at [Picture book]] and check the sanity of them	22:33
tw2113	mizmo, if you're still around later, slap me if i admit i haven't started	22:33
heffer	moixs, thank you	22:33
themayor	yup, thanks ian, if you can get that stuff up it will kick ass, and then we can follow up again next week	22:33
themayor	ianweller is the man	22:33
mizmo	ive got a mockup, will upload in one sec	22:33
themayor	alright, shall we move on to the schedule now?	22:33
-->| kital (n=Joerg_Si@fedora/kital) has joined #fedora-mktg		22:34
* ianweller will get a task list written up and will post the relavant items to the mailing list for people to take :)		22:34
themayor	alright, so speaking of tasks	22:34
|<-- mprice_ has left freenode ("WeeChat 0.2.6")		22:34
themayor	if everyone can pull up the schedule	22:34
tw2113	brb, xorg is being a processor hog	22:34
|<-- tw2113 has left freenode ("IRC is just multiplayer notepad")		22:35
themayor	Marketing_F11_schedule	22:35
mizmo	here is what i was talking about http://duffy.fedorapeople.org/collateral/picturebook/mocks/friendsmockup.png	22:35
|<-- kital has left freenode (Remote closed the connection)		22:35
moixs	We are still in a "catchup" phase for now	22:35
spevack	mizmo: lulz	22:35
themayor	yeah we have some things that really need to get done, ideally for next week	22:36
themayor	i will have the talking points finalized by next tuesday thats for sure	22:36
themayor	moixs: how is the news distribution network going?	22:36
ianweller	mizmo: bam :D	22:36
themayor	i have a list of people	22:36
themayor	where do i put those or do i keep them and just do what i need to do	22:37
themayor	the press contacts that is	22:37
moixs	It's going well, as you can see I have 3/4 of the people we need. I'm lacking of Ze germans.	22:37
heffer	i'm german. what would i need to do?	22:37
moixs	Marketing_news_distribution_network	22:38
moixs	Join this :D	22:38
GeroldKa	hehe	22:38
themayor	hahaha, luckily we have guys here	22:38
moixs	Otherwise we are fine, we have people in every language. Let's give it another week.	22:38
themayor	GeroldKa and heffer! take it awaty	22:38
themayor	okay one task that i want to have on this is the followingf	22:39
-->| tw2113 (n=tw2113@fedora/tw2113) has joined #fedora-mktg		22:39
themayor	put together a template letter to send to journalists to first inform them that there is new news and to engage themn	22:39
themayor	which each language can translate	22:39
themayor	something like dear mr. foo journalist,	22:39
themayor	as you know the fedora project has been working very hard on a new release. we expect our schedule to be as follows: {insert schedule}. we really value working with you and your coverage of us and would like to help you cover the upcoming alpha/beta/release as well	22:40
themayor	please let us know what your needs are,	22:40
themayor	thanks	22:40
themayor	what do you think?	22:40
themayor	the new beta the 17th right?	22:41
heffer	moixs, i seem able to do that :) i think i'll sign up	22:41
moixs	Honestly, I don't really see why this is important right now. Journalists want news they can use right away at this point in time.	22:41
rmenezes	about the release of an oficial news to the group, we'll create a mailing list to receive these news?	22:41
themayor	rmenezes: rahul already posts them to the list and we have a press archive	22:41
themayor	moixs: okay so what should we require by the beta? a list of places one is contacting/contacted?	22:42
moixs	rmenezes: at the beginning, I'll e-mail you personally when something pops up. But you should join the marketing mailinglist.	22:42
themayor	its your show, so ill let you make the decision	22:42
themayor	but we should have some action item for next week	22:43
rmenezes	moixs: I'm already there	22:43
moixs	themayor: yes, this is already planned. I updated the corresponding page and I'll tell people to do it (2 sec)	22:43
themayor	okay great	22:43
moixs	Marketing_press_publications	22:43
heffer	moixs, okay i've added myself so you may now pester me anytime :D	22:44
moixs	The project is going on quite well, the next step we need to take is chose what we want to talk about now :)	22:44
moixs	heffer: great	22:44
themayor	oh wow thats the press publication list	22:44
themayor	awesome	22:44
themayor	i clicked when i first saw the link and nothing happened	22:44
rmenezes	moixs, my question is, today we got news from Rahul, but he link common sites in US, how about official news?	22:44
spevack	moixs: brilliant, brilliant job with the press publications page	22:45
moixs	rmenezes: "official" news is what is intended to be distributed.	22:45
themayor	okay so i guess the task for next week is start to talk to these guys	22:45
heffer	now i pushed the youth-rate :)	22:45
moixs	spevack: it's only a revamp of an old page, I didn't produce 2/3 of the content, only updated it ;)	22:45
moixs	themayor: yes	22:45
themayor	okay i will send out an email to all the poeple on the news distribution page, and remind them to talk to people and hopefully update us before next tuesday on the list or be here next week	22:46
-->| LonelySpooky (n=lonely@201.29.73.121) has joined #fedora-mktg		22:46
moixs	I'll take care of it, don't bother :)	22:46
|<-- themayor has left freenode (Read error: 131 (Connection reset by peer))		22:46
moixs	Ok, let's continue :)	22:47
moixs	The next urgent task is "Select marketing topics/features we want to focus on"	22:47
ianweller	coughfourfoundationscough	22:47
moixs	which leads me to a question...how do we chose that?	22:47
spevack	ianweller: i think this is more related to specific items in the current release	22:47
-->| themayor (n=jack@ool-18b8c9c9.dyn.optonline.net) has joined #fedora-mktg		22:47
moixs	It's supposed to be based on the feature list	22:47
ianweller	oic.	22:48
|<-- themayor has left freenode (Connection reset by peer)		22:48
spevack	moixs: i'd be interested to get stickster's opinion on which features he thinks are most compelling	22:48
spevack	since obviously we can't do them all	22:48
moixs	spevack: exactly, we need to chose 5-6 of them maximum.	22:48
e1luca	just sticking my nose: does Fedore has a defined target?	22:48
moixs	Those who are relevant to the end users in general imo	22:48
-->| themayor (n=jack@ool-18b8c9c9.dyn.optonline.net) has joined #fedora-mktg		22:48
moixs	spevack: can you ask stickster to give his advice and post it to the mailinglist?	22:49
|<-- Sonar_Gal has left freenode (Remote closed the connection)		22:49
themayor	stupid cablevision	22:49
moixs	If we discuss it now, it will be endless :)	22:49
themayor	who is able to work on the features page?	22:49
themayor	since thats a blocker for the other couple of tasks	22:49
spevack	moixs: i agree	22:49
themayor	what are we talking about?	22:49
rmenezes	+1, moixs	22:50
moixs	themayor: chosing which features to talk about	22:50
* spevack has agreed to ask stickster to chime in.		22:50
moixs	Ok, that's about all we have to talk on the schedule for this week	22:50
themayor	okay so spevack can i put you down as the owner of the task to keep us updated?	22:50
spevack	yes sir	22:50
themayor	okay great updating the wiki	22:51
stickster	Sorry, was in a number of other conversations at once	22:51
* stickster notes F11_Talking_Points was the starting point.		22:51
|<-- djf_jeff has left freenode ("I quit")		22:51
spevack	stickster: if i may	22:51
spevack	stickster: the topic on the table here is separate from talking points	22:51
spevack	talking points provides the general 30 second overview/pitch for a variety of features.	22:52
themayor	stickster: yeah, the talking points will be finalized by next week, but anyway this is not compketely related	22:52
stickster	spevack: Hit me, I'm misreading the log.	22:52
spevack	what I personally envision here	22:52
spevack	is picking a subset of features -- and maybe it is the ones from the talking points -- that would be simple -- and building out longer marketing collateral about each of them	22:52
stickster	Ah, these are the features where we want developers to tell the compelling story, yeah?	22:52
spevack	maybe a tutorial, maybe screenshots, etc.	22:52
spevack	stickster: right -- both the backstory, and also the "here's how you actually use it" end-user stuff	22:52
spevack	whichever is most appropriate	22:53
stickster	Very user-focused, I'd think, i.e. widest possible appeal.	22:53
rmenezes	It'll be nice if you guys let all know when F11 Talking Points page is finished	22:53
themayor	i will work on having it done tonight and/or tomorrow by the afternoon	22:54
spevack	stickster, themayor: so, shall I just choose the ones that I think we should focus on for F11? at least as a first pass?	22:54
themayor	yes, why not	22:54
moixs	spevack: yes	22:54
stickster	spevack: I already have a handful in mind.	22:54
spevack	stickster: let them rip	22:54
themayor	i already spoke to luke about moksha	22:54
themayor	he is ready to do press stuff	22:54
stickster	spevack: Auto-font and mime type handlers	22:54
spevack	less work for me :)	22:54
stickster	spevack:	22:54
heffer	is the talking points page free to edit? i've used the Fingerprint feature and could write something about it	22:55
stickster	spevack: exxt4 default	22:55
themayor	heffer: sure go for it	22:55
stickster	spevack: Intel KMS	22:55
themayor	what does update the features page mean, which page is that exactly?	22:55
heffer	i'd focus on KMS in general	22:56
heffer	nvidia KMS works since last rawhide update	22:56
heffer	at least for me	22:56
stickster	spevack: virt improved console	22:56
moixs	Releases/11/FeatureList	22:56
moixs	this one	22:56
spevack	that's 4	22:56
stickster	spevack: Volume Control	22:56
spevack	and that's 5	22:56
spevack	seems like a good start	22:57
stickster	We can whittle that down to 3 if we like.	22:57
spevack	stickster: i'd ask you to priority-rank them	22:57
spevack	because the biggest challeng that we face collectively is getting these done at a high quality	22:57
themayor	true	22:57
spevack	we need to start with a basic template	22:57
rmenezes	Crashcatcher, this is important	22:57
stickster	To note about auto handlers and Intel KMS -- could be bundled as "This is why we introduced these features in F10. They're follow-on work that is possible because of our rapid release cycle."	22:57
spevack	specifically what the goals are for one of these feature in-depth pieces.	22:57
stickster	rmenezes: Yes, but it won't be done for F11, so no-go.	22:58
spevack	themayor: make it an action item of mine to come up with a template for that	22:58
-->| Sonar_Gal (n=Andrea@fedora/SonarGal) has joined #fedora-mktg		22:58
themayor	yeah, spevack i think thats what "update the feature page" item means	22:58
themayor	unless im on the wronbg frequency	22:58
spevack	themayor: i feel like my vision here is slightly different.	22:59
spevack	Let me paint a picture for everyone that GeroldKa put into myhead last night	22:59
moixs	Can we discuss the choices on the mailinglist? The page which needs updating is F11_Talking_Points	22:59
spevack	stickster: if you can stick around for the next few minutes, that would be great	22:59
themayor	moixs: hold on lets see what spevack says	22:59
rmenezes	stickster: ok, but this should not be there, right, at least move to top down in this page	22:59
stickster	spevack: Auto-handlers for fonts and mimetypes are possible *because* of PackageKit, which was intro'd in F9 and along the way added support for GStreamer codecs. Intel KMS follows on the initial work done on Radeon r300 to shorten boot time. We promised to extend all these features for more people, and here we're making good on it.	22:59
spevack	So we've got our 4 foundations, as ianweller continues to remind us :)	22:59
* ianweller coughs again		22:59
spevack	GeroldKa suggested to me that we build a marketing campaign around four web pages	23:00
* stickster can table this and talk about it more after this meeting.		23:00
spevack	fp.org/freedom /first /features /friends	23:00
|<-- gregdek_ has left freenode (Read error: 110 (Connection timed out))		23:00
spevack	now I'm envisioning those four pages as landing pages, and the features page would highlight the list that stickster is currently describing to us for F11	23:00
spevack	each of these features would have its own relatively in-depth page with a description, maybe an interview, screenshots or tutorial, whatever is interesting.	23:01
spevack	I'm not sure how we'd populate the other pages yet, or at what frequency, but the idea in my head -- i like it!	23:01
spevack	EOF	23:01
spevack	and the update cycles for each page can vary	23:01
spevack	features with the release cycle, etc.	23:01
spevack	it feels like a good way of amplifying the marketing message of the four foundations *cough* that I believe we need to focus all of our efforts around for several years to see the payoff	23:02
stickster	spevack: So -- just for the sake of example --	23:02
spevack	EOF again. flames/comments?	23:02
tw2113	firrrrrrrrrrrre!	23:02
stickster	One could set a target of updating each page 3-4 times a year, and then cycle the newest update from one to another	23:02
themayor	yeah thats awesome	23:02
stickster	i.e. "Friends" gets updated this month, "Features" next... etc.	23:02
moixs	the 4 pages/foundation seems good too	23:03
spevack	*nods*	23:03
stickster	This mont	23:03
stickster	oops	23:03
spevack	mizmo, ianweller: what do you think?	23:03
themayor	yeah and you know what this kind of takes the place of a magazine	23:03
themayor	except its a living, moving magazine	23:03
tw2113	less gutter!	23:03
tw2113	oops wrong room	23:03
spevack	GeroldKa: your idea seems popular :)	23:04
mizmo	i love the idea spevack	23:04
stickster	'This month on "Friends": One Fedora contributor gives 15 Fedora-powered computers to a local adult education center."	23:04
mizmo	david did write ups for each F didnt he	23:04
spevack	stickster: you got it	23:04
* ianweller isn't sure what he thinks because he is tiirrred :(		23:04
mizmo	those could be sort of the base blurb for each? then we can update with different news items under each	23:04
spevack	ianweller: you like it </jedi-mind-trick>	23:04
ianweller	ok now with stickster's example it seems good except now it sounds like a sitcom	23:05
GeroldKa	thanks Max	23:05
mizmo	ianweller's mind is in the gutter (#fedora-art joke hehe)	23:05
ianweller	getitoffgetitoff	23:05
stickster	"This month on 'Freedom': Jack and the girls are caught in a bind when the rent goes down the disposal, and Mr. Roper's mad as the dickens!"	23:05
tw2113	bind.........heeheeheee	23:05
themayor	hahahaha	23:05
* ianweller sets tw2113 on fire		23:05
stickster	spevack: I really like this idea.	23:05
themayor	stickster: threes company rules!	23:06
themayor	i agree	23:06
themayor	i think everyone does	23:06
stickster	I think it's an excellent seed idea for the magazine itself.	23:06
themayor	how do we move forward	23:06
* spevack credits GeroldKa for putting the idea in his head		23:06
stickster	GeroldKa is rocking.	23:06
GeroldKa	thanks stickster your honoring me more that I can catch	23:06
spevack	themayor: my recommendation	23:06
stickster	mizmo: I sort of filtered what David wrote into the [Foundations]] page on the wiki	23:06
spevack	is to separate the production of these in-depth feature articles	23:06
spevack	from the four pages idea	23:07
* ianweller has to run soon		23:07
spevack	assign out the feature articles based on stickster's priorities	23:07
GeroldKa	it's a idea which fab_a; andreasRau and me are creating on the trip home from FAd	23:07
spevack	and assign moving forward the four pages idea to me	23:07
GeroldKa	FRT, sorry, which was also an success	23:07
spevack	and un-assign the other thing that i volunteerd for a few minutes ago, since stickster showed up :)	23:07
|<-- themayor has left freenode (Read error: 104 (Connection reset by peer))		23:07
mizmo	how are we doing onthe blog front	23:07
-->| Sonar_Guy (n=Who@fedora/sonarguy) has joined #fedora-mktg		23:07
mizmo	cuz a wordpress blog would be ideal for driving this...	23:07
* tw2113 just got an idea from mizmo about a 4 F's wordpress theme		23:08
* ianweller just got an idea from tw2113 about integrating the 4 F's into the fp.o chrome		23:08
stickster	mizmo: Right on.	23:09
* stickster waits for themayor to get back online....		23:09
spevack	weather must be messing w/ the intarwebs in NYC	23:09
|<-- sdziallas has left freenode ("Ex-Chat")		23:09
* mizmo is all wordpress happy from recently switching from LJ		23:09
stickster	Yeah, I sympathize having gone through this yesterday.	23:09
* tw2113 blames mizmo for os·mo·sis		23:09
ianweller	mizmo: :D	23:10
stickster	mizmo: Yes! Finally, people are seeing the light... ;-)	23:10
* tw2113 guesses that LJ isn't OSS		23:10
spevack	mizmo: i have on my todo list migrating away from LJ also, after Jeremy wrote a blog post about how he did it. But it's the last item on my list, which means it will never happen	23:10
* stickster has been on Wordpress for, like, 7 years now.		23:10
mizmo	tw2113, it is but they erm aren't as good about releasing their source as they used to be	23:10
mizmo	tw2113, not that they were ever great about it, they never did tarball releases	23:10
spevack	but on LJ I get to have intarweb dramz!	23:10
stickster	Yet I still don't know how to monetize my hundreds of monthly hits. ;-D	23:11
moixs	Do we still have thinkgs to talk about? ;)	23:11
mizmo	spevack, wordpress has an automagiacally LJ importer which is great except wehn u gotta spend 2 hours afterwards fixing img src links... sigh	23:11
moixs	s/thinks/things/	23:11
spevack	moixs: we're waiting for themayor to get back online.	23:11
stickster	It's probably late y'all's time in EU.	23:11
mizmo	would it be possible for fedora-infra to install a small wordpress install for marketing?	23:11
moixs	Yes, I'm sleepy :)	23:11
|<-- tc14151617 has left freenode (Success)		23:12
stickster	mizmo: I think they had a wordpress or wordpress-mu set up at one point.	23:12
spevack	moixs: yeah, it's 11:15 PM for us, isn't it	23:12
spevack	well, i think we can probably call the meeting here	23:12
spevack	it's been 75 minutes, and I think we have plenty of action items to keep us all busy next week	23:12
moixs	spevack: it is, following a 5h-sleep night yesterday. My eyes are closing :)	23:12
* ianweller has a font to work fix up :)		23:13
spevack	We need to get a log posted, and a summary of the action items out to the mailing list. I'm sure themayor will take care of that.	23:13
mizmo	i posted my mock to the list, give me feedbacks yo	23:13
spevack	so on behalf of Jack, I thank you all for coming tonight.	23:13
spevack	this was a good meeting	23:13
spevack	and i hope we keep this kind of energy every week	23:13
ianweller	perfect timing. /me heads home	23:13
moixs	spevack: actually, it's my job. I'll do it in exactly 16h.	23:13
tw2113	i have a graphic to make and i'm planning on revamping michaelbox.net	23:13
moixs	I'm too tired to edit the whole thing right now	23:13
spevack	moixs: let me know about my suggestion of meeting you in Switzerland too, whenever you have time :)	23:14
spevack	moixs: i'd like to buy you a meal!	23:14
moixs	spevack: yes, I don't know right now...I'll give you an answer in ~10 days	23:14
spevack	that's fine, no rush moixs	23:14
spevack	i'm not leaving for 20 days :	23:15
spevack	:)	23:15
stickster	spevack: Did you want to chat about stuff or save it for tomorrow?	23:15
spevack	ianweller, mizmo, stickster: thanks for your time tonight	23:15
moixs	Ok, my room mate goes to bed, which means he will shut down the router :)	23:15
-->| themayor (n=jack@ool-18b8c9c9.dyn.optonline.net) has joined #fedora-mktg		23:15
|<-- themayor has left freenode (Read error: 104 (Connection reset by peer))		23:15
* tw2113 just saw fedora banner graphics with the FC5 bubbles, on planet fedora		23:15
moixs	++	23:15
spevack	stickster: i got time for you now if you like	23:15
spevack	stickster: gimme 5 mins?	23:15
stickster	Yeah, it was all about that featured feature list.	23:15
spevack	ah	23:15
spevack	in that case, carry on.	23:15
spevack	if we're gonna do it on IRC.	23:15
stickster	I don't have any other agenda other than to make sure we're in agreement.	23:15
mizmo	my pleasure spevack	23:16