Meeting:Marketing meeting 2008-09-25

themayor	let me the meeting come to order	12:00
themayor	roll call please	12:00
* ke4qqq is here		12:01
* quaid is here		12:01
* tw2113 is half here		12:01
kushal	Kushal Das	12:01
* stickster is here, at least partly		12:02
themayor	anyone else?	12:02
rharrison	here	12:02
themayor	ianweller_afk: ??	12:02
kulll	here?	12:03
ria	Ria Das	12:03
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themayor	rsuehle: are you joining us for the meeting?	12:04
themayor	i guess not	12:05
themayor	okay	12:05
rsuehle	yes	12:05
quaid	oi rsuehle	12:05
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* themayor waves to gregdek		12:05
* quaid glad he caught up on the RHM thread, ftw!		12:05
* gregdek hullos.		12:05
themayor	okay so that being done, lets move on	12:06
themayor	we have put aside this meeting to discuss strategy	12:06
themayor	we're not going down the task list	12:06
themayor	in fact the task list is very very minimal	12:06
themayor	last week through the meeting we said that we would talk strategy about the future	12:07
themayor	so does anyone have anything specific they would like to talk about so we can put it on the agenda right now?	12:07
quaid	how far of a time scope is "the future"?	12:07
themayor	through the f10 timetable lets say	12:08
kushal	yes	12:08
themayor	so 6-9 months lets say	12:08
kushal	I have question on legality of one video which I want to put on Fedora Tv	12:08
kushal	check this http://excess.org/article/2008/07/ogre-git-tutorial/	12:09
kushal	two nice git videos	12:09
mizmo	hi im here sorrys	12:10
themayor	kushal: okay and ??	12:10
kushal	themayor, I want to know if I can out them or not	12:11
themayor	out them?	12:11
-!- Irssi: #fedora-mktg: Total of 48 nicks [1 ops, 0 halfops, 0 voices, 47 normal]		12:11
kushal	put out	12:12
quaid	!	12:12
kushal	quaid, stage is yours	12:12
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quaid	we started this meeting in this channel some months ago	12:13
quaid	good for momentum, etc.	12:13
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quaid	but esp. as we talk strategy	12:13
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quaid	there are ~100 ppl in #fedora-marketing right now	12:13
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quaid	about 1/2 of that lurking here	12:13
quaid	I propose we move this meeting over there; the room is open in this slot	12:13
quaid	<eof>	12:13
gregdek	#fedora-marketing?	12:14
gregdek	Is empty.	12:14
quaid	sorry	12:14
quaid	I mean	12:14
gregdek	Do you mean #fedora-meeting?	12:14
kushal	quaid, I know this is our marketing channel ?	12:14
quaid	#fedora-meeting	12:14
quaid	yes, brain seizure	12:14
quaid	s/marketing/meeting/ kthxbai	12:14
* quaid sees apparently SCM SIG has the room booked		12:14
quaid	but hasn't been using it	12:14
gregdek	We should probably ask their plan before taking it over.	12:15
gregdek	Maybe for subsequent meetings?	12:15
quaid	sure	12:15
quaid	I wouldn't have brought it up but for the topic for today; just task rundown wouldn't be worth bum rushing the back door	12:15
* spoleeba wonders when we are going to migrate fedora meetings into secondlife virtual conference rooms		12:16
themayor	no i dont think any time soon	12:16
themayor	;)	12:16
* quaid is ready to move to the topic, fo sho		12:16
kushal	gregdek, any points of those git videos	12:16
themayor	anyway, quaid, do you want to be responsible for tracking down the SCM sig guys and handling the room migration?	12:17
quaid	sure	12:17
themayor	okay putting that up on the wiki	12:17
themayor	let me know if anything happens this week so that i can announce any room changes for next	12:17
themayor	thanks	12:17
quaid	about strategy ... I have a thought about where we need to put a big slice (33%) of our efforts	12:17
themayor	go ahead	12:18
themayor	oh wait a second	12:18
themayor	let me answer kushal	12:18
quaid	that is focus on people and projects, the basics -- getting a good machine to churn out stories	12:18
quaid	ok, I'll pause	12:18
themayor	kushal: i think you need to email the person who made them and ask him whether or not he would allow you to use them	12:18
kushal	themayor, ok, that is already in todo list :)	12:19
themayor	okay quaid back to you	12:19
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quaid	now, I'm not saying anything new	12:19
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quaid	but it looks like we have a chance to catch a fast moving current	12:19
* lcafiero apologizes for being late, hands note from doctor to the principal		12:19
quaid	part of our concern about people not knowing aobut	12:20
quaid	the stuff that comes from/through Fedora	12:20
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moixs	I have a question about stories...currently I'm writing the fedora release announcements (for Beta too) for the French websites. My news are totally not coordinated with *insert name here* who writes the news in english. Do you know who is usually doing this?	12:20
quaid	is this lack of any long term effort, other than Red Hat Magazine :D, to really make a lot of stories flow out.	12:20
quaid	moixs: we actually have an idea/process for that, one sec while I get a URL	12:21
* quaid is adding that stuff to Marketing/Tasks right now, too		12:21
quaid	moixs: https://fedoraproject.org/wiki/Releases/Announcements and https://fedoraproject.org/wiki/Releases/Announcements/TalkingPoints are out of date but will be updated according to a schedule I'm working on right now.	12:22
quaid	<eoidea>	12:22
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moixs	A nice feature would be to have a responsable for each big language, who translates the announcements and mails them to the meaningful webistes in his language.	12:23
moixs	I'll have a look at your links	12:23
themayor	hrm, that sounds like a good idea	12:24
quaid	moixs: +1 that is the exact idea	12:24
themayor	maybe to have local ambassadors reponsible for each language?	12:24
themayor	or at least one ambassador	12:24
quaid	moixs: not just translate, but a common set of discussion topics (talking points) so you can also write your own while knowing it shares a common message.	12:24
moixs	exactly, ambassadors are the perfect people for that	12:24
themayor	so we can coordinate release announcements as well	12:24
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quaid	there is a process here	12:24
quaid	sorry I haven't made noise yet	12:24
quaid	but I'll fire it back up, it covers *all* of these points	12:24
moixs	We have such discussions on the french ambassador list, actually we have a workflow for fedora news.	12:25
quaid	exactly as you suggest them to be :)	12:25
moixs	But you don't see any of that obviously :p	12:25
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moixs	Every member on the french ambassador list can submit news ideas or complete news to the list, they can be commented for 24h and then they are sent to the media	12:25
moixs	It's simple and effective	12:26
quaid	moixs: for now, you can coordinate with me (Karsten Wade) for the various release announcements (Beta, Preview, RC, GA)	12:26
quaid	+1 simple process that get stories up from the people who know best	12:26
quaid	sounds like what jonrob has been saying, what rsuehle and gregdek and me and mether have all been saying	12:27
themayor	yeah	12:27
* quaid steps down carefully from the soapbox		12:27
moixs	https://www.redhat.com/archives/fedora-fr-list/2008-September/msg00092.html is the F10 beta news project (already slightly modified)	12:27
mizmo	are we talking big ideas like how do we get more mindshare amongst linux users?	12:28
mizmo	or what?	12:28
mizmo	like whats the end goal	12:28
moixs	The end goal is to get as much Fedora stories on websites as Ubuntu and OpenSuse ones	12:29
moixs	At this time, we have a big disadvantage	12:29
quaid	it would be great if our stories were complementary more than adversarial with other distros	12:29
quaid	that is, I don't want to grow by seeding more "Desktop Shoot Out!" articles	12:30
moixs	Here in Europe, we have a 2:10 ratio compared to these other distros.	12:30
themayor	the truth is i dont think so. i think we dont market aggressively or in opposition within the press because we don't want to play that game	12:30
moixs	That's not the point, we focus on technical stuff...what struck me is that all the things developed by Fedora are not credited to Fedora. It's often credited to OpenSuse which uses most of the same technology and has more news.	12:31
quaid	focus on stories about people and projects	12:32
themayor	yeah	12:32
themayor	like the meet the contributor stuff	12:32
themayor	thats golden	12:32
quaid	I've seen some "Spotlight on ..." videos from Red Hat that rock	12:32
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ke4qqq	I've had podcasters 'beg' for the unsung devs from Fedora/redhat because we don't do as good a job promoting them	12:33
kushal	any comments on "Meet the contributor:" videos I made ?	12:33
themayor	they are awesome	12:33
quaid	kushal: +10	12:33
themayor	by the way, as a side note, fedora was formed 5 years ago today	12:33
kushal	quaid, idea goes to sankarshan	12:33
moixs	A perfect example is the better webcam support in F10 (kernel 2.6.27), if we don't advertise that now, it will be percieved as a novelty of the first distro to advertise it.	12:33
kushal	themayor, I think you are 1 day late	12:33
lcafiero	I thought it was yesterday.	12:34
themayor	september 24th	12:34
lcafiero	[no cake left to celebrate today]	12:34
kushal	I am already in 26th :)	12:34
lcafiero	25th here.	12:34
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quaid	moixs: if you have a chance, we could use help making sure the source discussion topics in those links I posted are really great and complete	12:35
themayor	damn, no, i just missed it completely	12:35
themayor	i have mono, so ive kind of lost track of dates	12:35
themayor	i just know its thursday	12:35
kushal	lol	12:35
themayor	and also not having email since yesterday didnt help	12:35
moixs	I'll have a look at the links tomorrow, I'm very tired now (and watching a western)	12:37
themayor	okay so to get back on focus	12:37
themayor	stories about people and projects	12:37
rdieter	no email = time stops	12:38
themayor	something like that	12:38
themayor	stupid migration crap	12:38
themayor	anyway	12:38
quaid	and tools, processes, and critical mass to make it happen; a real commitment	12:38
lcafiero	+1 to themayor and rdieter	12:38
spoleeba	themayor, can the featuring process be coopted as a press initiative? Or would developers driving the features feel overburdened if there were asked to engage in a marketing campaign involved the feature?	12:39
themayor	maybe this could all play into the remaking of red hat magazine?	12:39
themayor	spoleeba: may answer would be it depends on the developer	12:39
spoleeba	themayor, sure it would... and the person asking	12:39
themayor	yeah that too	12:39
spoleeba	themayor, i think the stuff the mingw people are doing..is a good story...but im not gonna ask them to write it	12:40
themayor	i definitely think we need more marketing surrounding features	12:40
mizmo	especially who in fedora is working on X	12:42
mizmo	identifying that early	12:42
mizmo	before someone else ahem takes the credit	12:42
mizmo	(or doesnt contest misattributed credit)	12:42
themayor	well the people who have beats for fwn should be pretty on top of that stuff	12:43
themayor	no?	12:43
lcafiero	I think so	12:45
quaid	for features?	12:45
quaid	is there an FWN feature beat?	12:46
themayor	well yeah, they know whats going on in their specific area, so shouldnt that translate in features eventually?	12:46
themayor	i dont know, if there isnt, maybe there should be	12:46
quaid	no, not really ...	12:47
quaid	features seem to float themselves separately from the regular list, project, sig traffic	12:48
quaid	IME	12:48
themayor	okay so lets hang on a sec	12:48
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themayor	basically im hearing two things	12:49
themayor	we need to keep be keeping better track of featuring and be ready to publicize that	12:49
themayor	and we want to be able to publicize people and projects	12:50
themayor	and we need process and whatever else to make that work?	12:51
themayor	correct?	12:51
themayor	are we all in agreement	12:51
quaid	+1	12:51
moixs	Totally :)	12:52
themayor	okay so suggestions for keep better track of featuring?	12:52
quaid	well	12:53
quaid	the feature process does that pretty well	12:53
quaid	it's just having a Marketing process that combs that, highlights, etc.	12:53
quaid	we do that for the release notes, for example; there is release and documentation areas in the feature page	12:54
moixs	yes, there is no real need for another administrative layer...we "just" need to exploit the features page	12:54
quaid	just having someone from Marketing steward that each release ...	12:54
quaid	it could be topical, cf. FWN	12:54
quaid	technical, collaborative, shiny stuff, etc.	12:54
themayor	okay does someone want to be responsible for that?	12:55
moixs	I lack of experience	12:55
quaid	well, strategically ...	12:56
quaid	maybe role assignment	12:56
quaid	comes out of meeting with RHM, FWN, et al	12:56
quaid	we need to get a good picture of what parts we have, what we need, etc.	12:56
quaid	maybe discuss actively on the list will be enough?	12:57
themayor	okay so we are coming close to an hour	12:57
themayor	so why dont we say this	12:57
themayor	we have those 2 goals really	12:57
themayor	to publicize features more and to come up with more stories about people and projects right	12:58
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themayor	so why dont we move the discussion to the list	12:58
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quaid	themayor: I'm editing Marketing/Tasks right now btw, adding in stuff about release announcements and the like	12:59
themayor	okay, so quaid can you send out a quick mail to the list when you are done about what you added and about what we spoke about and we can follow up next week	13:00
tw2113	i think we've done a decent job with that stuff in the past, but it sounds like we want to up that even more	13:00
moixs	That seems a good idea, my problem is that I don't know how the feature page is populated...I'm too new to Fedora marketing to know your inner workings and all the people. I'm basically watching at the moment.	13:00
* tw2113 recalls a lot of posted interviews		13:00
themayor	moixs: well dont be afraid to ask questions	13:00
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themayor	we should be highlighting those unsung developers, yes	13:01
* tw2113 thinks that ianweller_afk should get an interview this round		13:02
themayor	quaid: ??	13:05
quaid	sorry, busy doing :)	13:06
quaid	got it	13:06
themayor	okay thanks	13:07
themayor	so with that does anyone have anything else to add?	13:07
moixs	no	13:08
tw2113	nothing from me	13:09
* quaid ready to capture and post IRC log when we are done		13:09
themayor	okay thats a wrap! follow up on the list and we will discuss again next week	13:09