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< Marketing FAD 2010
Revision as of 23:17, 8 January 2010 by Wonderer (talk | contribs)
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WIP Marketing Plan Fedoraproject

Sequences

Step1: Survey (looking from inside to inside)

  • in what we are good (e.g. Opensource OS, Communitybuilding)
  • in what we are bad
  • Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )


Step 2: Inventory check (looking from outside to inside)

  • how satisfied are the users, the community, friends, world...
  • what do they say about strong leadership, bleeding edge OS
  • strength and weakness [ PRO | CON ]


Step 3: (surround) audit

  • where are we standing compared to other FOSS Projects
  • what influences the project
  • complete Audit = Inventory check plus (surround) audit


Step 4: analyze

  • what if...?
  • competitor monitoring


Step 5: the goals

  • longtime planing >= 5 years
  • alternatives (if, then...)
  • quantitative measurably (statistics; e.g. how many press releases we get out in the field

with one PM / country

  • mission & vision -> freedom, friends, features, first


Step 6: Options

Step 7: the marketing plan

Original document could be found at http://wonderer.fedorapeople.org/

Budgeting: http://en.wikipedia.org/wiki/Zero-based_budgeting

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