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Personal Note:
Please consider that the contents of this page is meant in the way on how Marketing/Advertising may use the colours to trigger emotions and make associations by several means, for example: brand colours, logos, etc. If you are an artist, please feel free to ignore this page, as it shouldn't influence your work (or maybe it should, it's really up to you).
Please consider that the contents of this page is meant in the way on how Marketing/Advertising may use the colours to trigger emotions and make associations by several means, for example: brand colours, logos, etc. If you are an artist, please feel free to ignore this page, as it shouldn't influence your work (or maybe it should, it's really up to you).
Colour Associations
Bellow is a list of commonly used colours alongside with their positive and negative associations. Please be mindful of word "associations". This is common for anyone working in Marketing and Advertisement and in most cases crossed with many other elements used to trigger a special emotion on the audience. If you believe this might be useful, feel free to consider it for your work. Associations are provided as "positive" and "negative" based on scientific content provided by Psychology.
Colour Association Table
Colour association table from the Marketing/Advertising scope:
| Colour | Positive Associations | Negative Associations |
|---|---|---|
| Red | passion, dynamism, revolutionary, sex, manhood | war, blood, fire, death, the devil |
| Orange | energy, activity, generosity, ambition | fire, danger, warning, crash. some claim it to look cheap |
| Green | nature, vegetable, spring, life, hope, fertility, security, satisfaction, rest | Green turquoise is considered icy, aggressive and violent. |
| Yellow | sun, summer, heavenly light, intelligence, science, action, royalty, expansion | opaque yellow is often associated with cowardness, treason, doubt |
| Violet | nobility, royalty, dignitaries of church, power, mysticism | subconscious, mystery, oppression, superstition, decadency |
| Blue | spirituality, faith, supernatural, femininity, justice, rationality, reason, tranquillity, hygiene | introversion, secret, despair |
| Black | luxury, distinction, rigour, artistic dimension | death, despair, unknown |
| White | innocence, purity, virginity, perfection, truth, wisdom | emptiness, silence, unachievable |
Metals
| Colour | Positive Associations | Negative Associations |
|---|---|---|
| Silver | modern, technologies, inovation | haven't found negative associations |
| Golden | gold, wealth, majestous | lust, greed, gambling |